ViSTARS AI
Programmatic ad tech stack with software, trading and consulting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ViSTARS Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 16400 W Dixie Hwy, North Miami Beach, FL 33160
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- vistars.ai
What ViSTARS AI does
ViSTARS operates as a hybrid AdTech vendor and service provider. It creates value by offering proprietary programmatic infrastructure across buy-side, sell-side and audience-data workflows, then monetises that infrastructure through platform licensing, custom builds, and ongoing managed trading or consulting engagements. Its full-stack architecture lets clients either use modules as software, deploy white-label or bespoke implementations, or outsource execution to ViSTARS.
Category differentiation
ViSTARS AI is an ad tech infrastructure and services company, not a foundational LLM provider or a consumer AI app. It should be distinguished from pure agencies because it also sells proprietary DSP, SSP and data platform technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ViSTARS AI is a US-based private ad tech company operating a programmatic advertising stack and related services. Its offering includes a demand-side platform, supply-side platform, DMP-style audience data tooling, real-time modelling and analytics, plus custom platform development, managed programmatic trading, audits and advisory. The company serves business customers including advertisers, agencies, publishers, ad networks, app developers and ad tech firms. The business makes money through a hybrid model: software licensing, usage-based pricing tied to auction activity, and paid managed services. Its commercial positioning centres on reducing intermediaries, enabling direct inventory access, and giving clients either software access or bespoke platform ownership depending on use case.
Business model & monetisation
ViSTARS uses a mixed commercial model. Core platforms such as its DSP, SSP and DMP-style components are sold as SaaS-style software, licensed infrastructure, or custom-built deployments with code ownership. Vi-Models adds a usage-based pricing layer through pay-per-auction charging. The company also earns service revenue from managed programmatic trading, audits, consulting and implementation work, likely through project fees and retainers. Some trading-related revenue may also benefit from margin capture created by reducing intermediary layers.
- DSP, SSP and data platform licensing
- Software Subscription
- Custom platform development
- Service Fee
- Managed programmatic trading
- Media Arbitrage
- Vi-Models optimisation engine
- Pay-per-Use
- Audits and advisory
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ViSTARS Agency
IAB vendor record: 1433
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 91 · vistars.ai
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about ViSTARS AI
What is ViSTARS AI?
ViSTARS AI is a private US ad tech company that offers programmatic advertising software and services, including DSP, SSP, data management, modelling, trading and consulting.
Who uses ViSTARS AI?
Its direct customers are advertisers, agencies, publishers, ad networks, app developers, programmatic teams and enterprises that need ad tech infrastructure or managed execution.
How does ViSTARS AI make money?
It generates revenue from platform licensing, custom platform development, pay-per-auction modelling, managed programmatic trading, and consulting or audit services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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