Admixer

Europe’s Digital Ad Market: Growth Is Moving Toward Video, Retail Media and Automation

Europe’s digital advertising market continued to grow in 2025, but the most important story is not just the size of that growth....

Best ad formats for commerce media: extending monetization beyond traditional banners

For a commercial media network, ad formats are not merely creative templates. They determine which inventory can be monetized, which advertiser budgets can be captured, how relevant advertising feels to users, and how effectively campaigns can be measured. The right creative format portfolio enables the commerce media owner to monetize the entire customer journey: from …

Unmasking Malvertising: Tracing State-Sponsored Cyber Threats

AExExchanger examines how researchers investigate malvertising potentially backed by nation-states, highlighting that malvertising—ads infected with malware—is rising amid economic uncertainty and greater programmatic access. Proving government involvement remains difficult; researchers rely on circumstantial signals and cross-firm collaboration to build profiles. The piece cites findings from The Media Trust and Admixer showing increased malvertising targeting Ukraine around Russia’s invasion, with a notable concentration of .ru domains and Russian IPs. Forensics analyze infected creatives, landing pages, DNS, and command-and-control patterns to trace origins, sometimes observing fingerprints in code or time-zone clues. Despite compelling signals, definitive proof of state backing is elusive. The article advocates ongoing collaboration among cybersecurity firms, ad-tech players, Big Tech platforms, and government agencies to identify scams and hold perpetrators accountable.