Admixer
Full-stack programmatic adtech for media buying and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Admixer
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- EC2R 8AY, Suite 319-3, 32 Threadneedle Street, London
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- admixer.com
What Admixer does
Admixer operates as an AdTech vendor offering interoperable infrastructure across the programmatic value chain. It creates value by connecting demand-side media buying, publisher-side monetisation, audience data management and white-label marketplace tools in one ecosystem. This allows advertisers and agencies to run campaigns, publishers and app developers to monetise inventory, and intermediaries such as agencies or networks to launch their own branded adtech environments.
Category differentiation
Admixer is an adtech infrastructure vendor, not a media agency or consumer media brand. It should be distinguished from single-function DSPs or SSPs because it offers a broader programmatic stack including data, identity and white-label exchange tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Admixer is a private adtech company headquartered in London that provides a full-stack programmatic advertising platform for advertisers, agencies, publishers, app developers and ad network operators. Its product set includes a DSP, SSP, DMP, header bidding tools, identity capabilities, creative tooling, video player monetisation and white-label exchange infrastructure. The company sells primarily to business customers that need to buy media, monetise inventory or deploy their own advertising technology stack. Admixer makes money through a hybrid model of software licensing and transaction-linked fees. Buy-side products are positioned around platform access and media-spend-based fees, while publisher monetisation and exchange products likely generate take rates on auction activity, impression volume and ad revenue. White-label and packaged stack products add implementation, licensing and ongoing platform revenue.
Company news briefing
Briefing updated:
Admixer has launched ScreenRoll, a cross-platform digital screen Content Management System featuring built-in Digital Out-Of-Home monetisation capabilities for managing indoor and outdoor screen networks. This development builds upon the company's continuous platform-wide enhancements and its core ad management solutions guided by CEO Alexey Boltivets and CTO Vladimir Zakrevskiy.
Business model & monetisation
The company uses a hybrid monetisation model combining SaaS-style platform fees with transaction-based adtech economics. DSP and DMP products are likely charged via usage, seat or media-spend-based technology fees; SSP, app monetisation and header bidding products generate take rates tied to publisher revenue, impressions or auction volume; and white-label infrastructure products are sold via setup fees, licensing and recurring platform charges. Premium integrations and monetised access to supply may add secondary revenue streams.
- DSP platform and media buying fees
- Software Subscription
- SSP and publisher monetisation take rates
- Percentage Take-Rate
- White-label exchange and stack licensing
- Software Subscription
- Header bidding and monetisation tooling
- Software Subscription
- Ancillary usage and integration fees
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Admixer EU GmbH
IAB vendor record: 511
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 7, 9
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 819 · admixer.com
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Admixer
What is Admixer?
Admixer is a programmatic advertising technology company offering a DSP, SSP, DMP, header bidding and related monetisation infrastructure for business customers.
Who uses Admixer?
Advertisers, agencies, publishers, app developers, ad operations teams, ad networks and enterprises that want to run programmatic media buying or inventory monetisation use Admixer.
How does Admixer make money?
Admixer makes money through software fees, licensing and transaction-linked take rates tied to media spend, publisher monetisation and white-label infrastructure usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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