Admixer

Admixer operates as an AdTech vendor offering interoperable infrastructure across the programmatic value chain. It creates value by connecting demand-side media buying, publisher-side monetisation, audience data management and white-label marketplace tools in one ecosystem. This allows advertisers and agencies to run campaigns, publishers and app developers to monetise inventory, and intermediaries such as agencies or networks to launch their own branded adtech environments.

Admixer is a private adtech company headquartered in London that provides a full-stack programmatic advertising platform for advertisers, agencies, publishers, app developers and ad network operators. Its product set includes a DSP, SSP, DMP, header bidding tools, identity capabilities, creative tooling, video player monetisation and white-label exchange infrastructure. The company sells primarily to business customers that need to buy media, monetise inventory or deploy their own advertising technology stack.

Admixer makes money through a hybrid model of software licensing and transaction-linked fees. Buy-side products are positioned around platform access and media-spend-based fees, while publisher monetisation and exchange products likely generate take rates on auction activity, impression volume and ad revenue. White-label and packaged stack products add implementation, licensing and ongoing platform revenue.