AdTiming

AdTiming operates a hybrid adtech platform serving both buy-side and sell-side customers. On the buy side, it provides programmatic campaign execution through its DSP, CTV offering, retargeting, and user acquisition services. On the sell side, it provides mediation and monetisation products that help app publishers and developers connect to multiple demand sources and improve yield. A shared data layer supports targeting, reporting, and optimisation across the stack, creating cross-product utility and higher platform stickiness.

AdTiming is a Singapore-based private adtech company that offers programmatic media buying, publisher monetisation, mediation, retargeting, and advertising data infrastructure. Its product set spans a DSP for advertisers and agencies, mobile-first monetisation and mediation tools for app publishers and game developers, managed user acquisition services, CTV campaign execution, and a central data platform used for audience segmentation and optimisation.

The company makes money through a hybrid model of software access, transaction-based take rates on media spend or monetised inventory, and managed campaign services. Its direct customers are businesses rather than consumers: advertisers, agencies, app marketers, mobile publishers, gaming studios, and monetisation teams. The product portfolio suggests AdTiming is positioned as a cross-functional adtech stack focused on app, gaming, web, and CTV advertising workflows.