AdTiming
Programmatic adtech platform for media buying and app monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADTIMING TECHNOLOGY PTE. LTD.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 2 Venture Drive #11-31, Vision Exchange, Singapore (registered address listed in corporate directories).
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- adtiming.com
What AdTiming does
AdTiming operates a hybrid adtech platform serving both buy-side and sell-side customers. On the buy side, it provides programmatic campaign execution through its DSP, CTV offering, retargeting, and user acquisition services. On the sell side, it provides mediation and monetisation products that help app publishers and developers connect to multiple demand sources and improve yield. A shared data layer supports targeting, reporting, and optimisation across the stack, creating cross-product utility and higher platform stickiness.
Category differentiation
AdTiming is an adtech platform and service provider for programmatic buying and publisher monetisation, not a consumer app or a pure media agency. It should be distinguished from standalone DSPs or SSPs because it combines buy-side, sell-side, and managed service functions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdTiming is a Singapore-based private adtech company that offers programmatic media buying, publisher monetisation, mediation, retargeting, and advertising data infrastructure. Its product set spans a DSP for advertisers and agencies, mobile-first monetisation and mediation tools for app publishers and game developers, managed user acquisition services, CTV campaign execution, and a central data platform used for audience segmentation and optimisation. The company makes money through a hybrid model of software access, transaction-based take rates on media spend or monetised inventory, and managed campaign services. Its direct customers are businesses rather than consumers: advertisers, agencies, app marketers, mobile publishers, gaming studios, and monetisation teams. The product portfolio suggests AdTiming is positioned as a cross-functional adtech stack focused on app, gaming, web, and CTV advertising workflows.
Business model & monetisation
AdTiming uses a mixed commercial model. Platform products such as the DSP, OpenMediation, Monetize, and its data layer are monetised through SaaS-style access and transaction-linked pricing tied to media spend or monetised inventory. Buy-side campaign products likely charge on CPM, CPC, CPI, CPA, or similar performance metrics depending on campaign type. Publisher-side products likely monetise via revenue share or take rates on inventory monetisation. Managed services such as user acquisition, retargeting, and developer support add service-fee income and performance-linked fees.
- Programmatic media buying via DSP and CTV
- Percentage take-rate on media spend and campaign pricing metrics
- Publisher monetisation and mediation
- Revenue share or take-rate on monetised inventory
- Managed user acquisition and retargeting services
- Service fee and performance-based pricing
- Data and analytics platform value capture
- Embedded platform monetisation within software relationships
- Developer support and testing programmes
- Service-led commercial arrangements
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADTIMING TECHNOLOGY PTE. LTD
IAB vendor record: 326
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdTiming
What is AdTiming?
AdTiming is a private adtech company that provides programmatic media buying, app monetisation, mediation, retargeting, CTV advertising, and related data infrastructure.
Who uses AdTiming?
Its customers are advertisers, agencies, app marketers, mobile publishers, game developers, and monetisation teams rather than end consumers.
How does AdTiming make money?
It earns revenue from software access, transaction-linked take rates on media spend or monetised inventory, and managed-service fees for user acquisition and retargeting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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