AdTiming
AdTiming is a programmatic adtech platform for media buying and app monetisation.
Analyst Perspective
AdTiming is a Singapore-based private adtech company that offers programmatic media buying, publisher monetisation, mediation, retargeting, and advertising data infrastructure. Its product set spans a DSP for advertisers and agencies, mobile-first monetisation and mediation tools for app publishers and game developers, managed user acquisition services, CTV campaign execution, and a central data platform used for audience segmentation and optimisation. The company makes money through a hybrid model of software access, transaction-based take rates on media spend or monetised inventory, and managed campaign services. Its direct customers are businesses rather than consumers: advertisers, agencies, app marketers, mobile publishers, gaming studios, and monetisation teams. The product portfolio suggests AdTiming is positioned as a cross-functional adtech stack focused on app, gaming, web, and CTV advertising workflows.
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Key insights about AdTiming
Category Differentiation
AdTiming is an adtech platform and service provider for programmatic buying and publisher monetisation, not a consumer app or a pure media agency. It should be distinguished from standalone DSPs or SSPs because it combines buy-side, sell-side, and managed service functions.
AdTiming: About
AdTiming operates a hybrid adtech platform serving both buy-side and sell-side customers. On the buy side, it provides programmatic campaign execution through its DSP, CTV offering, retargeting, and user acquisition services. On the sell side, it provides mediation and monetisation products that help app publishers and developers connect to multiple demand sources and improve yield. A shared data layer supports targeting, reporting, and optimisation across the stack, creating cross-product utility and higher platform stickiness.
How AdTiming Works & Monetises
Business model analysis and core revenue streams
AdTiming uses a mixed commercial model. Platform products such as the DSP, OpenMediation, Monetize, and its data layer are monetised through SaaS-style access and transaction-linked pricing tied to media spend or monetised inventory. Buy-side campaign products likely charge on CPM, CPC, CPI, CPA, or similar performance metrics depending on campaign type. Publisher-side products likely monetise via revenue share or take rates on inventory monetisation. Managed services such as user acquisition, retargeting, and developer support add service-fee income and performance-linked fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (AdTiming)
About AdTiming | A Tech-driven Platform Dedicated to Mobile Success for Developers and Advertisers
AdTiming has partnered with over 1500 enterprises and developers, as well as over 30 AdExchange Platforms. AdTiming caters to a wide range of industries, including e-commerce, games, utilities and social applications.
Read original sourceDigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad
ExchangeWire’s weekly US/Canada roundup highlights major activity in programmatic advertising. DigiTrust, formed in 2016, has added 14 publishing partners, reaching more than 80% of the US audience across hundreds of sites, and now supports 29 buy-side and sell-side platforms including Adobe Advertising Cloud, OpenX, PubMatic, Rubicon Project, and Sizmek. The consortium uses an anonymous, shared user ID to reduce third-party requests. Sizmek and Tapad announced a partnership to integrate Tapad’s Device Graph for cross-device messaging, with access to privacy-safe datasets across the Americas, EMEA, and APAC. Sojern acquired Adphorus, a Facebook & Instagram Marketing Partner for travel brands, to accelerate bookings for major travel clients such as Expedia, Kayak, and Trivago. Drawbridge deepened integration with The Trade Desk to extend first-party audiences onto connected TV, with advertiser usage on the Drawbridge platform reportedly doubling this year.
Read original sourceAdTiming: Frequently Asked Questions
What is AdTiming?
AdTiming is a private adtech company that provides programmatic media buying, app monetisation, mediation, retargeting, CTV advertising, and related data infrastructure.
Who uses AdTiming?
Its customers are advertisers, agencies, app marketers, mobile publishers, game developers, and monetisation teams rather than end consumers.
How does AdTiming make money?
It earns revenue from software access, transaction-linked take rates on media spend or monetised inventory, and managed-service fees for user acquisition and retargeting.
Company Facts
- Founded
- 2019
- Headquarters
- 2 Venture Drive #11-31, Vision Exchange, Singapore (registered address listed in corporate directories).
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- adtiming.com