Feeltapmedia

Feeltapmedia runs a hybrid adtech model. It provides buy-side software for advertisers and agencies via a proprietary DSP, sell-side and exchange capabilities for publishers via marketplace and exchange products, and service-led campaign execution for brands needing managed support. Value is created by connecting demand and supply, automating bidding and optimisation, and monetising campaign and inventory flows across multiple digital channels.

Feeltapmedia Limited is a Hong Kong-based adtech company founded in 2015. It operates proprietary programmatic advertising infrastructure including a demand-side platform, an ad exchange or sell-side marketplace layer, and related monetisation tools for publishers. The company also provides managed services such as performance marketing, omnichannel media buying and influencer marketing. Its customers are businesses rather than consumers, primarily advertisers, agencies, trading desks, publishers and media owners.

The business makes money through a hybrid mix of software-enabled advertising and managed services. On the technology side, it likely earns transaction-based revenue from media spend, exchange activity and publisher monetisation. On the services side, it appears to charge service fees or spend-based margins for campaign execution, optimisation and creator-led programmes. Its proposition centres on combining proprietary optimisation, flexible integrations and access to multi-channel inventory across web, in-app, social and CTV environments.