Feeltapmedia
Feeltapmedia is a programmatic advertising platform and managed media services provider.
Analyst Perspective
Feeltapmedia Limited is a Hong Kong-based adtech company founded in 2015. It operates proprietary programmatic advertising infrastructure including a demand-side platform, an ad exchange or sell-side marketplace layer, and related monetisation tools for publishers. The company also provides managed services such as performance marketing, omnichannel media buying and influencer marketing. Its customers are businesses rather than consumers, primarily advertisers, agencies, trading desks, publishers and media owners. The business makes money through a hybrid mix of software-enabled advertising and managed services. On the technology side, it likely earns transaction-based revenue from media spend, exchange activity and publisher monetisation. On the services side, it appears to charge service fees or spend-based margins for campaign execution, optimisation and creator-led programmes. Its proposition centres on combining proprietary optimisation, flexible integrations and access to multi-channel inventory across web, in-app, social and CTV environments.
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Key insights about Feeltapmedia
Category Differentiation
Feeltapmedia is an adtech and managed media business, not a consumer media publisher or a pure influencer agency. It should also be distinguished from larger standalone DSPs or SSPs because it appears to combine both platform and service functions in one smaller business.
Feeltapmedia: About
Feeltapmedia runs a hybrid adtech model. It provides buy-side software for advertisers and agencies via a proprietary DSP, sell-side and exchange capabilities for publishers via marketplace and exchange products, and service-led campaign execution for brands needing managed support. Value is created by connecting demand and supply, automating bidding and optimisation, and monetising campaign and inventory flows across multiple digital channels.
How Feeltapmedia Works & Monetises
Business model analysis and core revenue streams
Feeltapmedia uses a mixed monetisation model. Its technology products likely generate revenue through platform access and, more importantly, transaction-linked economics such as media spend mark-ups, take rates on programmatic trades and publisher revenue share. Its ad network and performance products indicate campaign pricing models tied to CPM, CPC, CPA, CPI and CPS outcomes. Managed services such as performance marketing, omnichannel buying and influencer marketing likely contribute service fees, retainers or percentage-of-spend margins.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Feeltapmedia)
About Feeltapmedia
Feeltapmedia is dedicated to delivering unparalleled advertising services to a diverse range of clients around the world, with expertise in sectors such as e-commerce, travel, entertainment, and food industries.
Read original sourceFeeltapmedia: Frequently Asked Questions
What is Feeltapmedia?
Feeltapmedia is a Hong Kong-based adtech company that provides a proprietary DSP, exchange or marketplace infrastructure, and managed advertising services.
Who uses Feeltapmedia?
Its users are business customers such as advertisers, agencies, trading desks, publishers, media owners, app publishers and some e-commerce brands.
How does Feeltapmedia make money?
It appears to earn revenue from media-spend take rates, exchange or monetisation fees, publisher revenue share, and service fees for managed campaigns.
Company Facts
- Founded
- 2015
- Headquarters
- Hong Kong
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- feeltapmedia.com