Feeltapmedia
Programmatic advertising platform and managed media services provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Feeltapmedia Ltd.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Hong Kong
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- feeltapmedia.com
What Feeltapmedia does
Feeltapmedia runs a hybrid adtech model. It provides buy-side software for advertisers and agencies via a proprietary DSP, sell-side and exchange capabilities for publishers via marketplace and exchange products, and service-led campaign execution for brands needing managed support. Value is created by connecting demand and supply, automating bidding and optimisation, and monetising campaign and inventory flows across multiple digital channels.
Category differentiation
Feeltapmedia is an adtech and managed media business, not a consumer media publisher or a pure influencer agency. It should also be distinguished from larger standalone DSPs or SSPs because it appears to combine both platform and service functions in one smaller business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Feeltapmedia Limited is a Hong Kong-based adtech company founded in 2015. It operates proprietary programmatic advertising infrastructure including a demand-side platform, an ad exchange or sell-side marketplace layer, and related monetisation tools for publishers. The company also provides managed services such as performance marketing, omnichannel media buying and influencer marketing. Its customers are businesses rather than consumers, primarily advertisers, agencies, trading desks, publishers and media owners. The business makes money through a hybrid mix of software-enabled advertising and managed services. On the technology side, it earns transaction-based revenue from media spend, exchange activity and publisher monetisation. On the services side, it charges service fees or spend-based margins for campaign execution, optimisation and creator-led programmes. Its proposition centres on combining proprietary optimisation, flexible integrations and access to multi-channel inventory across web, in-app, social and CTV environments.
Business model & monetisation
Feeltapmedia uses a mixed monetisation model. Its technology products likely generate revenue through platform access and, more importantly, transaction-linked economics such as media spend mark-ups, take rates on programmatic trades and publisher revenue share. Its ad network and performance products indicate campaign pricing models tied to CPM, CPC, CPA, CPI and CPS outcomes. Managed services such as performance marketing, omnichannel buying and influencer marketing likely contribute service fees, retainers or percentage-of-spend margins.
- DSP media buying
- Percentage take-rate or margin on advertiser spend
- Exchange and publisher marketplace monetisation
- Transaction fees and publisher revenue share
- Managed performance and omnichannel media services
- Service fee or percentage-of-spend
- Influencer marketing services
- Campaign management fee
- Potential platform access fees
- SaaS / software subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Feeltapmedia Limited
IAB vendor record: 1207
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Indexed sellers.json entries
- 78 · feeltapmedia.com
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Feeltapmedia
What is Feeltapmedia?
Feeltapmedia is a Hong Kong-based adtech company that provides a proprietary DSP, exchange or marketplace infrastructure, and managed advertising services.
Who uses Feeltapmedia?
Its users are business customers such as advertisers, agencies, trading desks, publishers, media owners, app publishers and some e-commerce brands.
How does Feeltapmedia make money?
It appears to earn revenue from media-spend take rates, exchange or monetisation fees, publisher revenue share, and service fees for managed campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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