Gamoshi
Gamoshi is a programmatic adtech platform offering DSP, white-label DSP and exchange infrastructure.
Analyst Perspective
Gamoshi is an Israel-based private adtech company that provides programmatic advertising infrastructure for buyers and supply-side operators. Its product set includes a self-serve DSP for advertisers and agencies, a white-label DSP for partners that want to launch their own branded buying platform, and exchange or marketplace technology connecting buyers and publishers across mobile, web and connected TV inventory. The company makes money through a mix of software licensing and usage-based programmatic fees. Its customers are businesses rather than consumers: advertisers, media agencies, resellers, adtech companies, publishers and exchange operators. The value proposition centres on transparent self-serve campaign execution, cross-channel inventory access, and turnkey infrastructure that reduces development time for partners building their own programmatic businesses.
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Key insights about Gamoshi
Category Differentiation
Gamoshi is a B2B programmatic advertising technology vendor, not a consumer app, publisher or gaming company. It should be distinguished from larger full-stack adtech incumbents by its focus on self-serve and white-label infrastructure.
Gamoshi: About
Gamoshi operates a B2B adtech infrastructure model. It sells access to proprietary programmatic buying software, licenses branded versions of that software to agencies and resellers, and provides exchange or marketplace infrastructure for connecting demand and supply. Value is created by aggregating inventory access, enabling campaign execution and analytics, and reducing technical build requirements for partners that want to operate under their own brand.
How Gamoshi Works & Monetises
Business model analysis and core revenue streams
The company appears to combine SaaS-style platform revenue with transaction-based programmatic monetisation. The DSP likely earns usage fees or a percentage of managed media spend; the white-label DSP likely adds licensing or subscription charges plus ongoing usage revenue; and the exchange or marketplace products likely monetise through auction take-rates, platform fees or supply-side transaction margins.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Gamoshi)
Marketplace Advertising: How Gamoshi Is Transforming Digital Advertising Performance
In today’s world advertising on marketplaces is a good way for businesses to get their message to the right people. Businesses can make the most of their advertising budget on marketplaces. Marketplaces are a place for businesses to advertise because they help businesses get their message to the right people.
Read original sourceProgrammatic Ad Exchange For Local Growth: A Precision Playbook With Gamoshi
A programmatic ad exchange isn’t just a marketplace to buy impressions; it’s also a decision engine that provides curated messages to users within millisecond timeframes.
Read original sourceGamoshi About Us Page Update
Gamoshi was founded in 2016 to solve the complexity of programmatic advertising. Today, we are a full-stack ecosystem, evolving from a single bidder into a comprehensive infrastructure for advertisers and publishers alike.
Read original sourceGamoshi: Frequently Asked Questions
What is Gamoshi?
Gamoshi is an Israeli adtech company that provides a self-serve DSP, white-label DSP and programmatic exchange or marketplace infrastructure.
Who uses Gamoshi?
Its users are business customers such as advertisers, media agencies, resellers, publishers and adtech operators managing programmatic advertising.
How does Gamoshi make money?
It makes money through software licensing or subscriptions and usage-based programmatic fees, including take-rates on media spend or marketplace transactions.
Company Facts
- Founded
- 2016
- Headquarters
- 3 Hagavish, Kfar Saba, Israel
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- gamoshi.com