LoopMe
Adtech platform for programmatic media, in-app monetisation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LoopMe Ltd.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United Kingdom
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- loopme.ai
What LoopMe does
LoopMe runs a multi-product adtech model. On the supply side, it helps publishers and app developers monetise inventory through its marketplace and Chartboost in-app monetisation stack. On the demand side, it offers outcome-based media buying, curated deals and audience activation tools for brands and agencies. Around this transaction layer, it provides measurement, audience, DMP and insight products that increase targeting precision and prove performance. Value is created by combining media access, optimisation, data and measurement within one commercial ecosystem.
Category differentiation
LoopMe is an adtech platform and monetisation business, not a consumer app or a pure creative agency. It should also be distinguished from standalone DSPs or standalone SSPs because it operates across supply, demand, measurement and audience workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LoopMe is a UK-headquartered advertising technology company that operates a programmatic marketplace, in-app monetisation infrastructure, outcome-based buying tools, audience data products and measurement software for advertisers, agencies, publishers and app developers. Its core business spans both the supply side and demand side of digital advertising, with a particular emphasis on mobile, in-app, CTV, audio and cross-channel performance measurement. The company makes money primarily from media transaction take rates across its marketplace and monetisation products, alongside software- and data-related revenue from measurement, audience and analytics tools. It also sells managed and value-added services such as curated programmatic deals and creative production. The 2024 acquisition of Chartboost expanded LoopMe’s reach into mobile app and gaming monetisation.
Company news briefing
Briefing updated:
LoopMe has secured its ninth patent for its Residual Index Selection Algorithm (RISA), protecting the AI technology behind its real-time control groups for brand lift measurement. This technological milestone aligns with the expansion of its PurchaseLoop solution to include cost-per-install and cost-per-acquisition optimization via specialized app and web activation tracks. Furthermore, the company has strengthened its leadership with the appointments of Penry Price to the Board and Christina Beaumier to the Data Advisory Board to support ongoing AI and product innovation.
Business model & monetisation
LoopMe monetises through take rates and fees on programmatic media transactions, including SSP-style publisher monetisation and DSP-style outcomes-based buying. It also generates revenue from SaaS-style access to measurement, audience and data tooling, data monetisation through custom audiences and insights, and service fees for curated deals, political campaign solutions and creative production. Pricing likely mixes CPM-linked spend, percentage media margins, platform fees and project-based service charges.
- Programmatic marketplace and SSP transaction revenue
- Percentage take-rate on media spend and publisher monetisation
- Outcome-based buying via demand-side products
- Media-linked spend and performance-based pricing
- Measurement, audience and DMP platform revenue
- SaaS / software subscription and data access fees
- Creative studio and managed campaign services
- Service fee / retainer
- Curated deals and premium inventory packaging
- Media margin and deal-based fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
LoopMe Limited
IAB vendor record: 109
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
- AppLovin
Advertising software platform for app growth, monetisation and measurement.
Side-by-side comparisons
Subsidiaries & acquisitions
- Chartboost
Mobile in-app monetisation and programmatic advertising platform.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement
Recorded impact score: 3.5/5
The latest patent in LoopMe’s ever-expanding IP portfolio covers RISA (Residual Index Selection Algorithm), the AI behind the real-time control groups used in LoopMe’s brand lift measurement. Released in 2022, RISA builds statistically robust control groups from non-incentivized mobile users, matching each exposed profile with an unexposed one that shares 50+ characteristics.
LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance
Recorded impact score: 4/5
New capabilities use live brand campaign signals and in-app behavioral data to optimize toward app installs, web acquisitions and ROAS. London, New York and Sydney, August 24: LoopMe, the global leader in brand performance, has today announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimization, enabling advertisers to use […]
DMEXCO 2026
Recorded impact score: 3/5
LoopMe announces participation in DMEXCO 2026 event.
LoopMe strengthens Board and Data Advisory leadership to support AI innovation, product development and growth
Recorded impact score: 4/5
Expanded expertise is announced alongside the latest product updates, designed to improve customer experience and drive campaign performance. London and New York, July 2026 – LoopMe has announced the appointment of Penry Price to its Board and Christina Beaumier to its Data Advisory Board, alongside new progress on product development.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Director, Product Management - Demand (London)(Director) | Product Management | London, England, United Kingdom | |
| Senior Account Executive - Chicago/Detroit HoldCo(Senior) | Sales | Chicago, Illinois, United States | |
| Director, Product Management - Demand(Director) | Product Management | New York, United States | |
| Lead Unity SDK Engineer(Lead) | Engineering | United States | |
| Sr. Director, Agency Partnerships(Senior) | Partnerships | New York, United States |
Explore company relationships
Questions about LoopMe
What is LoopMe?
LoopMe is a private adtech company that provides programmatic marketplace, in-app monetisation, measurement, audience and optimisation products for advertisers, agencies, publishers and app developers.
Who uses LoopMe?
Its users are mainly brands, media agencies, DSP buyers, publishers, mobile app developers, game studios and other supply-side partners.
How does LoopMe make money?
It earns revenue from take rates on programmatic media transactions, platform and data fees for measurement and audience tools, and service revenue from creative and managed solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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