LoopMe

LoopMe runs a multi-product adtech model. On the supply side, it helps publishers and app developers monetise inventory through its marketplace and Chartboost in-app monetisation stack. On the demand side, it offers outcome-based media buying, curated deals and audience activation tools for brands and agencies. Around this transaction layer, it provides measurement, audience, DMP and insight products that increase targeting precision and prove performance. Value is created by combining media access, optimisation, data and measurement within one commercial ecosystem.

LoopMe is a UK-headquartered advertising technology company that operates a programmatic marketplace, in-app monetisation infrastructure, outcome-based buying tools, audience data products and measurement software for advertisers, agencies, publishers and app developers. Its core business spans both the supply side and demand side of digital advertising, with a particular emphasis on mobile, in-app, CTV, audio and cross-channel performance measurement.

The company makes money primarily from media transaction take rates across its marketplace and monetisation products, alongside software- and data-related revenue from measurement, audience and analytics tools. It also sells managed and value-added services such as curated programmatic deals and creative production. The 2024 acquisition of Chartboost expanded LoopMe’s reach into mobile app and gaming monetisation.