LoopMe

The company operates a multi‑sided advertising technology platform connecting demand (brands, agencies, trading desks, other demand partners) with supply (publishers, app developers, CTV and digital media owners). It creates value by providing programmatic access to inventory, survey‑based audience and measurement capabilities, and tools for in‑app monetisation via SDKs and mediation. Its AI‑driven optimisation and brand lift measurement aim to improve campaign performance for buyers and yield for sellers, while its audience and measurement stack supports activation and insight across multiple channels.

Commercially, the business functions as both a programmatic marketplace and a software platform. It runs an exchange and marketplace where media spend flows through its systems, offers a self‑service demand interface for campaign management, and provides a supply‑side dashboard and SDK‑based monetisation tools for publishers. Added-value measurement, audience products and managed services sit on top of this core transaction layer, making the company a vertically integrated adtech provider across mobile, CTV and app environments.

LoopMe is a UK-based advertising technology company providing programmatic media buying, audience targeting, measurement and in‑app monetisation infrastructure. Its platform spans a demand-side interface, an exchange and a mobile SDK / mediation stack (via Chartboost) to connect advertisers with mobile, CTV and other digital inventory while applying AI models for optimisation and brand lift measurement.

The company generates revenue primarily from media transactions across its marketplace and in‑app monetisation stack, complemented by fees for audience and measurement products and managed media services. Its customers are brand advertisers, agencies, trading desks, demand partners and publishers/app developers seeking programmatic access, optimisation, measurement and monetisation tools for mobile, CTV and other digital channels.