LoopMe
LoopMe is a adtech platform for programmatic media, in-app monetisation and measurement.
Analyst Perspective
LoopMe is a UK-headquartered advertising technology company that operates a programmatic marketplace, in-app monetisation infrastructure, outcome-based buying tools, audience data products and measurement software for advertisers, agencies, publishers and app developers. Its core business spans both the supply side and demand side of digital advertising, with a particular emphasis on mobile, in-app, CTV, audio and cross-channel performance measurement. The company makes money primarily from media transaction take rates across its marketplace and monetisation products, alongside software- and data-related revenue from measurement, audience and analytics tools. It also sells managed and value-added services such as curated programmatic deals and creative production. The 2024 acquisition of Chartboost expanded LoopMe’s reach into mobile app and gaming monetisation.
Analyst Signal Briefing
Updated: 21 Aug 2026LoopMe has strengthened its strategic governance by appointing Penry Price to its Board and Christina Beaumier to its Data Advisory Board, focusing on AI-led product innovation. This follows a North American leadership expansion across global partnerships and revenue operations to scale commercial marketplace activities. Operating at a scale of 300 billion daily ad requests, the company has formalised its 100% carbon-neutral status and continues to support Warner Bros. Discovery with high-performance cross-platform campaign delivery.
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Key insights about LoopMe
Subsidiaries
LoopMe operates a network including Chartboost.
Competitors
Key competitors include OpenX.
Similar Companies
Explore companies with a similar market position and structure.
Acquisitions
View companies acquired by LoopMe over time.
Category Differentiation
LoopMe is an adtech platform and monetisation business, not a consumer app or a pure creative agency. It should also be distinguished from standalone DSPs or standalone SSPs because it operates across supply, demand, measurement and audience workflows.
LoopMe: About
LoopMe runs a multi-product adtech model. On the supply side, it helps publishers and app developers monetise inventory through its marketplace and Chartboost in-app monetisation stack. On the demand side, it offers outcome-based media buying, curated deals and audience activation tools for brands and agencies. Around this transaction layer, it provides measurement, audience, DMP and insight products that increase targeting precision and prove performance. Value is created by combining media access, optimisation, data and measurement within one commercial ecosystem.
How LoopMe Works & Monetises
Business model analysis and core revenue streams
LoopMe monetises through take rates and fees on programmatic media transactions, including SSP-style publisher monetisation and DSP-style outcomes-based buying. It also generates revenue from SaaS-style access to measurement, audience and data tooling, data monetisation through custom audiences and insights, and service fees for curated deals, political campaign solutions and creative production. Pricing likely mixes CPM-linked spend, percentage media margins, platform fees and project-based service charges.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
LoopMe: Key Subsidiaries & Acquisitions
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Mobile in-app monetisation and programmatic advertising platform.
LoopMe: Key Competitors & Alternatives
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Independent SSP and ad exchange for premium programmatic inventory.
Recent Signals (LoopMe)
DMEXCO 2026
LoopMe announces participation in DMEXCO 2026 event.
Read original sourceLoopMe strengthens Board and Data Advisory leadership to support AI innovation, product development and growth
Expanded expertise is announced alongside the latest product updates, designed to improve customer experience and drive campaign performance. London and New York, July 2026 – LoopMe has announced the appointment of Penry Price to its Board and Christina Beaumier to its Data Advisory Board, alongside new progress on product development.
Read original sourceLoopMe updates About page metrics and removes staff listing
LoopMe's About page now shows real metrics (2B devices, 300B daily ad requests, 100% carbon neutral, 50k+ apps, 5x performance, 19 locations). The previous staff/leadership listing has been removed.
Read original sourceLoopMe: Frequently Asked Questions
What is LoopMe?
LoopMe is a private adtech company that provides programmatic marketplace, in-app monetisation, measurement, audience and optimisation products for advertisers, agencies, publishers and app developers.
Who uses LoopMe?
Its users are mainly brands, media agencies, DSP buyers, publishers, mobile app developers, game studios and other supply-side partners.
How does LoopMe make money?
It earns revenue from take rates on programmatic media transactions, platform and data fees for measurement and audience tools, and service revenue from creative and managed solutions.
Company Facts
- Founded
- 2012
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- loopme.com