LoopMe
LoopMe is a adtech platform for programmatic media, in-app monetisation and measurement.
Analyst Perspective
LoopMe is a UK-headquartered advertising technology company that operates a programmatic marketplace, in-app monetisation infrastructure, outcome-based buying tools, audience data products and measurement software for advertisers, agencies, publishers and app developers. Its core business spans both the supply side and demand side of digital advertising, with a particular emphasis on mobile, in-app, CTV, audio and cross-channel performance measurement. The company makes money primarily from media transaction take rates across its marketplace and monetisation products, alongside software- and data-related revenue from measurement, audience and analytics tools. It also sells managed and value-added services such as curated programmatic deals and creative production. The 2024 acquisition of Chartboost expanded LoopMe’s reach into mobile app and gaming monetisation.
Analyst Signal Briefing
Updated: 2 Jul 2026LoopMe has launched Chartboost Direct, a brand-focused SDK and marketplace leveraging patented AI optimisation to facilitate direct brand demand within mobile apps. Simultaneously, the company was selected as a measurement partner for Warner Bros. Discovery’s outcomes-based attribution dashboard. These developments are supported by a strategic expansion of LoopMe’s North American leadership team and the firm’s top ranking for 'overall experience' in the IPA Digital Media Owner Spring 2026 Survey. Collectively, these updates indicate a focus on scaling in-app monetisation and advancing cross-platform measurement capabilities.
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Key insights about LoopMe
Category Differentiation
LoopMe is an adtech platform and monetisation business, not a consumer app or a pure creative agency. It should also be distinguished from standalone DSPs or standalone SSPs because it operates across supply, demand, measurement and audience workflows.
LoopMe: About
LoopMe runs a multi-product adtech model. On the supply side, it helps publishers and app developers monetise inventory through its marketplace and Chartboost in-app monetisation stack. On the demand side, it offers outcome-based media buying, curated deals and audience activation tools for brands and agencies. Around this transaction layer, it provides measurement, audience, DMP and insight products that increase targeting precision and prove performance. Value is created by combining media access, optimisation, data and measurement within one commercial ecosystem.
How LoopMe Works & Monetises
Business model analysis and core revenue streams
LoopMe monetises through take rates and fees on programmatic media transactions, including SSP-style publisher monetisation and DSP-style outcomes-based buying. It also generates revenue from SaaS-style access to measurement, audience and data tooling, data monetisation through custom audiences and insights, and service fees for curated deals, political campaign solutions and creative production. Pricing likely mixes CPM-linked spend, percentage media margins, platform fees and project-based service charges.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
LoopMe: Key Competitors & Alternatives
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Independent SSP and ad exchange for premium programmatic inventory.
Recent Signals (LoopMe)
Unofficial Cannes Lions Survival Guide from Industry Veterans
Digiday published an unofficial Cannes Lions survival guide on 2026-06-17 compiling first‑person tips and anecdotes from advertising and media professionals who attend the festival. Contributors — executives from companies such as LoopMe, Bluestripe Group, Genius Sports, PubMatic, Samsung Ads, Magnite and others — share practical advice on planning schedules, prioritizing relationships over parties, managing alcohol and sleep, packing and wardrobe choices, personal safety (phone theft), and small logistics (walking distances along the Croisette, blister plasters, SPF, backup chargers). The piece emphasizes intentional planning, networking follow-up (LinkedIn while still standing there), and basic wellbeing measures to maximize the festival’s professional value.
Read original sourceCraft Media London launches ‘Anti-Ultra-Processed Planning’ Guide
Developed in collaboration with LoopMe, AnalogFolk, and IMS the cookbook is an industry guide to planning.
Read original sourceAI SEO Drives Reddit Astroturfing; Principal Media Concerns
AdExchanger’s Daily News Roundup reports that brands and agencies are using AI-driven SEO tactics to post on Reddit so their content can be scraped and surface in AI chatbot summaries and search overviews. 404 Media and subreddit moderators (r/Biohackers) say companies flooded threads with product posts, prompting moderation actions. The piece also highlights rising concerns about principal-based media buying — agencies reselling inventory and keeping undisclosed profit — citing an ANA report and criticism from Jon Mandel. Separately, the FTC has investigated personalized (surveillance) pricing and found intermediary firms working with 250+ clients, while the NRF disputes widespread retailer use. The roundup includes short news items (Temu cutting US ad spend, Meta charging for an AI business agent) and multiple hiring announcements across AI and ad-tech companies.
Read original sourceLoopMe: Frequently Asked Questions
What is LoopMe?
LoopMe is a private adtech company that provides programmatic marketplace, in-app monetisation, measurement, audience and optimisation products for advertisers, agencies, publishers and app developers.
Who uses LoopMe?
Its users are mainly brands, media agencies, DSP buyers, publishers, mobile app developers, game studios and other supply-side partners.
How does LoopMe make money?
It earns revenue from take rates on programmatic media transactions, platform and data fees for measurement and audience tools, and service revenue from creative and managed solutions.
Company Facts
- Founded
- 2012
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- loopme.com