Bidease
Mobile programmatic platform for app growth and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 244 W 54th St, Suite 803, New York, NY 10019, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- bidease.com
What Bidease does
Bidease operates as an adtech platform serving both sides of the mobile app ecosystem. On the demand side, it provides self-serve and managed programmatic buying tools for app user acquisition and re-engagement. On the supply side, it offers app monetisation, mediation and SDK infrastructure to help publishers maximise fill, eCPM and revenue. Its value comes from matching advertiser demand with mobile app inventory, improving campaign outcomes through optimisation, and simplifying monetisation workflows for publishers.
Category differentiation
Bidease is a mobile adtech platform and managed media buying provider, not a consumer app or a general-purpose enterprise AI company. It focuses on app advertising and monetisation rather than broad web publishing or brand-only media agency services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bidease is a private US-based mobile advertising technology company focused on programmatic user acquisition, re-engagement and app monetisation. Its product set spans a mobile-first demand-side platform for advertisers, publisher monetisation and mediation tools for app developers, an SDK for in-app ad delivery, and managed media buying services for growth teams. The business primarily serves app marketers, user acquisition teams, agencies, app publishers and monetisation teams. Bidease makes money mainly from media-spend-linked take rates and margins on programmatic buying, alongside service fees for managed campaign execution. On the supply side, it offers publisher monetisation tools and emphasises transparency and, in some cases, no direct publisher fee models, implying value capture through demand-side economics, exchange activity and related platform services rather than simple publisher rev share alone.
Company news briefing
Briefing updated:
Bidease has marked its tenth anniversary, reflecting a decade of operations in the mobile app marketing and monetisation sector. Led by CEO Boris Abaev, alongside CPO Alex Kukuliev, the company continues to maintain its established leadership structure while publishing ongoing industry insights and growth playbooks for app developers.
Business model & monetisation
Bidease monetises primarily through percentage take-rates or margins on programmatic media spend, supported by CPM-based buying mechanics on its DSP. It also earns service fees or retainers from managed user acquisition and re-engagement campaigns. Publisher monetisation products appear to support revenue via demand aggregation, exchange economics and platform participation rather than solely charging straightforward SaaS licence fees, and some publisher propositions explicitly market a no-fee or full-revenue-retention approach.
- DSP media spend
- Percentage take-rate on programmatic buying and CPM-linked media economics
- Managed user acquisition services
- Service fee or retainer tied to campaign execution
- Managed re-engagement services
- Service fee or retainer tied to lifecycle campaigns
- Publisher monetisation and exchange activity
- Marketplace and demand-side margin capture
- Platform and integration tooling
- Software access and implementation-related platform revenue
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Bidease Inc
IAB vendor record: 1391
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 415 · bidease.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
10 Years of Bidease: A Timeline Worth Celebrating
Recorded impact score: 3.5/5
Bidease celebrates its 10th anniversary with a new blog post titled '10 Years of Bidease: A Timeline Worth Celebrating', published September 8, 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| IT Operations Specialist, UAE(Mid-Level) | Engineering & Development | Dubai, UAE | |
| Customer Success Manager, US(Mid-Level) | Customer Success | New York, NY / Remote USA | |
| Head of Marketing, China(Director) | Marketing | Shenzhen, China | |
| Customer Success Manager, China(Mid-Level) | Customer Success | Shenzhen or Beijing China | |
| Director of Customer Success, China(Director) | Customer Success | Shenzhen or Beijing, China |
Explore company relationships
Questions about Bidease
What is Bidease?
Bidease is a mobile advertising technology company that provides programmatic buying, app monetisation and managed growth services for app businesses.
Who uses Bidease?
It is used by app marketers, user acquisition and retention teams, agencies, app publishers and mobile developers.
How does Bidease make money?
It earns revenue mainly from take-rates or margins on programmatic media spend and from fees for managed campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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