Bidease

The business model centres on operating a mobile demand‑side platform that aggregates advertiser demand and connects it to mobile app inventory, combined with an SDK offered to publishers to integrate that demand. Value is created for advertisers and agencies by using proprietary AI and machine learning to optimise every impression in real time for performance outcomes such as user acquisition and app revenue. Value is created for publishers by improving fill rates, offering premium non‑gaming demand, and supporting richer ad formats (rewarded, playable, interactive) to increase ARPDAU.

Revenue is generated mainly from advertiser and agency budgets flowing through the DSP: the company likely charges a margin between what advertisers pay and what is passed to supply partners, and/or management or performance‑based fees tied to campaign execution and optimisation. On the publisher side, the SDK is positioned as providing demand with “zero fees” to publishers, implying that monetisation remains on the buy side rather than via explicit charges to publishers. Additional value‑added services such as creative production, fraud protection and campaign management are bundled into these commercial relationships.

Bidease is a privately held mobile advertising technology company operating a programmatic demand‑side platform (DSP) for app marketers and a monetisation SDK for mobile app publishers. Its platform uses proprietary AI and machine learning to optimise ad impressions in real time for user acquisition and re‑engagement campaigns, while offering publishers access to non‑gaming demand to monetise in‑app inventory.

The company generates revenue primarily by managing and executing programmatic media campaigns for advertisers and agencies, taking a margin on media spend and/or management fees. It also connects publisher inventory to this demand via its SDK, positioning the publisher side as “zero fees” while still earning from advertiser budgets. Customers are mobile app marketers, brands and performance marketing agencies on the buy side, and mobile app publishers and developers on the sell side.