Chartboost
Mobile in-app monetisation and programmatic advertising platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Chartboost LLC
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- chartboost.com
What Chartboost does
Chartboost operates a two-sided B2B adtech model. On the supply side, it integrates with mobile app publishers through SDKs, mediation and monetisation tooling to aggregate in-app inventory. On the demand side, it enables advertisers, agencies and DSPs to buy that inventory through exchange-based auctions, curated deals and direct brand demand products. Value is created by increasing competition for publisher inventory, improving yield and giving buyers scaled access to mobile audiences. Since becoming part of LoopMe, the platform also functions as a distribution layer for broader measurement, audience and brand advertising capabilities.
Category differentiation
Chartboost is a mobile advertising and in-app monetisation platform, not a financial charting or analytics tool. It is specifically focused on mobile app and gaming ad supply, demand access and monetisation infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Chartboost LLC is a private adtech company focused on in-app monetisation and programmatic advertising for mobile apps and games. Its core products include a mobile supply-side platform, exchange and mediation stack that connects app publishers to programmatic demand through SDK-based integrations, real-time bidding and auction management. Following its December 2024 acquisition, Chartboost operates as part of LoopMe and sits within a broader advertising stack that includes brand demand access, curated deals, measurement and creative services. The company makes money primarily by taking a share of media spend and publisher ad revenue flowing through its monetisation, exchange and direct demand products. Its direct customers are mobile app developers, game studios, publisher monetisation teams, agencies, DSPs and advertisers buying in-app inventory. The business is centred on helping publishers increase fill, eCPM and yield while helping buyers access scaled mobile in-app supply and measured campaign outcomes.
Business model & monetisation
Chartboost monetises primarily through a percentage take-rate on programmatic advertising spend and publisher revenue transacted across its exchange, monetisation and mediation products. Advertisers and DSPs buy inventory on CPM-based and auction-based terms, while publishers typically integrate the SDK and mediation stack without upfront software fees and share revenue generated through the platform. Secondary monetisation comes from managed creative services and premium direct or curated deal access tied to campaign execution and brand demand.
- In-app monetisation and exchange transactions
- Percentage Take-Rate
- Mediation and direct brand demand execution
- Percentage Take-Rate
- Creative Studio managed services
- Service Fee
- Curated premium deals access
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Chartboost, LLC
IAB vendor record: 1601
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 787 · chartboost.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
LoopMe Expands PurchaseLoop for Lower-funnel Performance
Measurement & Performance Optimisation · Recorded impact score: 3/5
LoopMe announced an expansion of its PurchaseLoop solution to add cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation. The update introduces two activation tracks — Performance App (optimises for app installs and post-install actions) and Performance Web (optimises for acquisitions, leads, sign-ups and ROAS) — while continuing to buy on a CPM model and use advertisers' existing measurement stacks (MMPs). PurchaseLoop combines live brand campaign signals with in-app behavioural data from LoopMe’s Chartboost SDK and feeds those signals into AI models to optimise towards advertisers' CPI, CPA and post-install goals.
- LoopMe expanded its PurchaseLoop solution to include CPI and CPA optimisation.
- The expansion adds two activation tracks: Performance App and Performance Web.
Explore company relationships
Questions about Chartboost
What is Chartboost?
Chartboost is a mobile adtech platform that provides in-app monetisation, mediation, exchange and related advertising tools for app developers, publishers and media buyers.
Who uses Chartboost?
Mobile app developers, game studios, publisher monetisation teams, advertisers, agencies and DSPs use Chartboost to sell or buy in-app advertising inventory.
How does Chartboost make money?
Chartboost makes money mainly through a percentage take-rate on ad spend and publisher revenue flowing through its monetisation, exchange, mediation and direct demand products, with additional service fees from creative and premium deal offerings.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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