COMPANY

Chartboost

Chartboost is a mobile in-app monetisation and programmatic advertising platform.

Analyst Perspective

Chartboost LLC is a private adtech company focused on in-app monetisation and programmatic advertising for mobile apps and games. Its core products include a mobile supply-side platform, exchange and mediation stack that connects app publishers to programmatic demand through SDK-based integrations, real-time bidding and auction management. Following its December 2024 acquisition, Chartboost operates as part of LoopMe and sits within a broader advertising stack that includes brand demand access, curated deals, measurement and creative services. The company makes money primarily by taking a share of media spend and publisher ad revenue flowing through its monetisation, exchange and direct demand products. Its direct customers are mobile app developers, game studios, publisher monetisation teams, agencies, DSPs and advertisers buying in-app inventory. The business is centred on helping publishers increase fill, eCPM and yield while helping buyers access scaled mobile in-app supply and measured campaign outcomes.

Analyst Signal Briefing

Updated: 30 Jul 2026

No strategic news signals detected in the last 90 days.

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Key insights about Chartboost

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Acquisitions

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Category Differentiation

Chartboost is a mobile advertising and in-app monetisation platform, not a financial charting or analytics tool. It is specifically focused on mobile app and gaming ad supply, demand access and monetisation infrastructure.

Chartboost: About

Chartboost operates a two-sided B2B adtech model. On the supply side, it integrates with mobile app publishers through SDKs, mediation and monetisation tooling to aggregate in-app inventory. On the demand side, it enables advertisers, agencies and DSPs to buy that inventory through exchange-based auctions, curated deals and direct brand demand products. Value is created by increasing competition for publisher inventory, improving yield and giving buyers scaled access to mobile audiences. Since becoming part of LoopMe, the platform also functions as a distribution layer for broader measurement, audience and brand advertising capabilities.

How Chartboost Works & Monetises

Business model analysis and core revenue streams

Chartboost monetises primarily through a percentage take-rate on programmatic advertising spend and publisher revenue transacted across its exchange, monetisation and mediation products. Advertisers and DSPs buy inventory on CPM-based and auction-based terms, while publishers typically integrate the SDK and mediation stack without upfront software fees and share revenue generated through the platform. Secondary monetisation comes from managed creative services and premium direct or curated deal access tied to campaign execution and brand demand.

Revenue Channels

In-app monetisation and exchange transactionsPercentage Take-Rate

Mediation and direct brand demand executionPercentage Take-Rate

Creative Studio managed servicesService Fee

Curated premium deals accessService Fee

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (Chartboost)

MarketectureApr 14, 2025

Academia Insights and Sir Martin Sorrell Interview

This Marketecture article curates recent academic studies and industry commentary on marketing and advertising, with a focus on AI-enabled creativity and identity. It highlights ID5’s fifth edition State of Digital Identity Report addressing adoption, testing, addressability challenges, and the shift toward connected TV and mobile channels. It also notes coverage from the IAB Tech Lab Summit featuring TikTok and a Marketecture podcast with Sir Martin Sorrell, where he advocates an AI-centric advertising approach framed by the mantra Wow, How, Now. The piece summarizes several academia papers: Rhonda Hadi et al. on AI-generated models and racial depiction backlash; Maximilian Gaerth et al. on using voice data to anticipate consumer choices; Sandra Matz on inferring personality from social data, including Big Five-based advertising. The reading list at the end points to related developments such as OpenAI’s Sora, Omnicom–Interpublic moves, and Google CTV updates, illustrating the breadth of AI, identity, and measurement topics shaping AdTech.

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Chartboost: Frequently Asked Questions

What is Chartboost?

Chartboost is a mobile adtech platform that provides in-app monetisation, mediation, exchange and related advertising tools for app developers, publishers and media buyers.

Who uses Chartboost?

Mobile app developers, game studios, publisher monetisation teams, advertisers, agencies and DSPs use Chartboost to sell or buy in-app advertising inventory.

How does Chartboost make money?

Chartboost makes money mainly through a percentage take-rate on ad spend and publisher revenue flowing through its monetisation, exchange, mediation and direct demand products, with additional service fees from creative and premium deal offerings.

Company Facts

Headquarters: United States
Core Segment: AdTech Vendor
Company Size: 50–200
Official Link: chartboost.com