Liftoff
Mobile app growth and monetisation platform for in-app advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Liftoff Mobile, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Market role
- AdTech Vendor
- Ticker
- LFTO
- Official website
- liftoff.ai
What Liftoff does
Liftoff operates a multi-sided adtech model serving both demand and supply in mobile app advertising. On the demand side, it provides performance media buying technology for app marketers. On the supply side, it provides publisher monetisation tools, exchange access and yield optimisation for app developers and publishers. Around that transaction layer, it sells analytics software and creative services that improve campaign and product outcomes. Value is created by combining in-app inventory access, advertiser demand, optimisation technology and proprietary data signals into a unified platform.
Category differentiation
Liftoff is an in-app advertising and mobile monetisation platform, not a consumer mobile app or a general-purpose foundational AI model provider. It is distinct from broad web DSPs by its focus on mobile app growth, publisher monetisation and in-app programmatic infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Liftoff Mobile, Inc. is a public mobile advertising technology company focused on app growth and monetisation. It provides a full-stack in-app advertising platform spanning user acquisition for app marketers, monetisation infrastructure for app publishers, a programmatic exchange, creative production and optimisation services, and analytics products for app and gaming teams. Its platform is built around Cortex, an internal machine learning layer used to improve bidding, targeting, yield optimisation and campaign performance. The company generates revenue from both sides of the mobile app ecosystem. Advertisers use Liftoff to buy performance media and acquire users, while publishers and developers use its monetisation tools and exchange to sell inventory and maximise yield. It also earns software revenue from analytics products and service revenue from creative work. Its customers are mobile app marketers, game publishers, app developers, performance teams, DSP buyers and monetisation teams operating in the in-app advertising market.
Company news briefing
Briefing updated:
Following its £335 million ($437 million) IPO, Blackstone-backed Liftoff (LFTO) reported Q2 2026 revenue of $220 million, marking its eleventh consecutive quarter of growth. The firm achieved a 60% adjusted EBITDA margin and utilised IPO proceeds to retire $418.4 million in debt. CEO Jeremy Bondy emphasised that non-gaming sectors now constitute over 50% of demand, leveraging the Cortex AI-powered platform to scale performance marketing across finance and shopping. Supported by a Goldman Sachs 'Buy' rating, Liftoff continues to prioritise AI-driven automation to capitalise on a projected $136 billion in-app advertising market.
Business model & monetisation
Liftoff monetises through a blended commercial model. Its largest revenue stream comes from performance-based advertising and programmatic transaction economics, where advertiser spend and publisher monetisation activity generate take rates and media margin across user acquisition, exchange and monetisation products. It also earns SaaS-style revenue from its Intelligence analytics products through platform access and software usage, and service fees from its Creative offering. The commercial structure combines percentage-based media monetisation, software fees and managed service revenue.
- Performance advertising and user acquisition spend
- Percentage Take-Rate
- Publisher monetisation and exchange transaction fees
- Percentage Take-Rate
- Analytics platform access
- Software Subscription
- Creative services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Liftoff Monetize and Vungle Exchange
IAB vendor record: 667
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 2,399 · liftoff.ai
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
- AppLovin
Advertising software platform for app growth, monetisation and measurement.
- Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
- Vungle
Mobile adtech platform for app growth and monetisation.
Side-by-side comparisons
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Liftoff Mobile releases Form 10-Q for Q2 2026
Recorded impact score: 4/5
The Investor Relations page now includes a link to the Q2'26 Form 10-Q filing.
Liftoff reports $220M Q2 revenue post-IPO
Financials · Recorded impact score: 4/5
Liftoff Mobile reported $220 million in second-quarter 2026 revenue in its first earnings release since going public in June. Revenue rose 35% year-over-year and 7% sequentially, marking the company's eleventh consecutive quarter of revenue growth. Core advertising revenue was $219 million, adjusted EBITDA was $132 million (60% margin), and GAAP net loss was $4 million after $45 million of non-cash IPO-related charges. Free cash flow for the quarter was $50 million and $184.5 million on a trailing 12-month basis. Liftoff used part of its $472.4 million IPO proceeds to pay down $418.4 million of debt, leaving long-term debt of $1.39 billion and cash of $305.4 million as of June 30. The company provided Q3 and full-year 2026 guidance and saw shares fall ~3.7% after hours.
- Liftoff Mobile reported $220M in second-quarter 2026 revenue, its first earnings release since going public in June.
- Revenue was up 35% year-on-year and 7% sequentially; this was Liftoff’s 11th consecutive quarter of revenue growth.
Liftoff Says It's More Than A Gaming Company
Financials · Recorded impact score: 4/5
Liftoff, a mobile app marketing and performance platform, held its first earnings call as a public company where CEO Jeremy Bondy emphasized that the business is no longer primarily a gaming play. Bondy said more than half of Liftoff’s demand now comes from non-gaming advertisers (finance, travel, shopping, productivity, prediction apps) and cited a third-party in-app advertising market projection of $136 billion by 2030 from the company’s S-1. Liftoff reported Q2 revenue of $220 million, up 35% year-over-year and marking its eleventh consecutive quarter of revenue growth. Bondy highlighted Liftoff’s supply-side technology (SSP/SDK) and its AI-powered optimization platform, Cortex, as central to scaling non-gaming performance marketing. The stock dipped a little over 5% in after-hours trading following the results.
- Liftoff hosted its first-ever earnings call as a public company on August 12, 2026.
- Liftoff reported Q2 revenue of $220 million, up 35% year-over-year, its eleventh consecutive quarter of revenue growth.
Explore company relationships
Questions about Liftoff
What is Liftoff?
Liftoff is a public mobile adtech company that provides user acquisition, monetisation, exchange, creative and analytics products for the app economy.
Who uses Liftoff?
Mobile app marketers, app developers, game publishers, monetisation teams, programmatic buyers and analytics teams use Liftoff.
How does Liftoff make money?
Liftoff makes money through performance advertising spend, marketplace and monetisation take rates, analytics software fees and creative service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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