Liftoff

Liftoff operates as a mobile advertising technology and exchange business focused on app‑install and in‑app performance advertising. On the demand side, it provides a programmatic buying platform that uses machine‑learning models to optimise campaign bidding and targeting towards post‑install outcomes such as CPA, ROAS, and predicted lifetime value, rather than simple installs. It effectively functions as a performance ad network and demand‑side buying path across significant in‑app inventory, including first‑party SDK supply. On the supply side, it offers publishers an SDK and exchange that connect their inventory to multiple premium advertisers and DSPs via real‑time auctions and in‑app bidding, with tools to maximise yield.

The company creates value for advertisers by improving the efficiency and outcome‑based performance of mobile user acquisition and re‑engagement campaigns, including integrated creative production and testing to raise conversion rates. For publishers, it increases monetisation metrics such as eCPM, fill rate, and ARPDAU by aggregating demand, running competitive auctions, and providing operational optimisation support. Additional analytics and intelligence products (e.g. game feature and market analytics) support both marketing and product teams, reinforcing the core ad‑driven business.

Liftoff is a United States–based mobile advertising technology company formed through the combination of Liftoff and Vungle. It operates programmatic platforms that help mobile app marketers acquire and re‑engage users, and help app and game publishers monetise their inventory through in‑app advertising. The company competes with large mobile ad platforms and gaming adtech providers.

Liftoff generates revenue by running performance‑based user acquisition campaigns for advertisers and by managing in‑app ad auctions and bidding for publishers via its SDK and exchange. Its products are powered by proprietary machine‑learning models and include user acquisition, publisher monetisation, creative production/optimisation, and game/app analytics tools. Its paying customers are mobile app advertisers, agencies, and app and game publishers, primarily in performance‑driven mobile markets such as gaming.