Appush

Appush runs a two-sided adtech model serving both supply and demand in mobile advertising. On the supply side, it helps app publishers and game developers monetise in-app inventory through programmatic ad delivery, yield optimisation, and access to premium buyers. On the demand side, it enables advertisers and performance marketers to buy targeted mobile app inventory and reach gaming audiences. A supporting audience product adds segmentation and predictive targeting capabilities, increasing campaign efficiency and monetisation outcomes across the platform.

Appush is a mobile advertising technology company focused on in-app and gaming inventory. It operates a unified programmatic platform spanning publisher monetisation, advertiser campaign buying, and audience targeting. Its products connect mobile app publishers and game developers with advertiser demand, while using automated optimisation and machine learning-based targeting to improve yield, fill, and campaign performance.

The company makes money primarily by taking a transaction-based margin on media spend and inventory monetisation rather than through a visible fixed SaaS subscription model. Its direct customers are businesses: mobile app publishers, game studios, brands, advertisers, performance marketers, and mobile user-acquisition teams. Appush is active and appears to operate as a wholly owned subsidiary of Magic Software Enterprises.