Appush
Mobile adtech platform for in-app gaming monetisation and acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Appush Technologies Ltd.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 287 Park Avenue South, Flatiron, New York City, New York 10010, US
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- appush.com
What Appush does
Appush runs a two-sided adtech model serving both supply and demand in mobile advertising. On the supply side, it helps app publishers and game developers monetise in-app inventory through programmatic ad delivery, yield optimisation, and access to premium buyers. On the demand side, it enables advertisers and performance marketers to buy targeted mobile app inventory and reach gaming audiences. A supporting audience product adds segmentation and predictive targeting capabilities, increasing campaign efficiency and monetisation outcomes across the platform.
Category differentiation
Appush is a B2B mobile advertising technology platform, not a consumer app or app store. It is specifically focused on in-app and gaming monetisation, demand, and audience targeting rather than general enterprise marketing software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Appush is a mobile advertising technology company focused on in-app and gaming inventory. It operates a unified programmatic platform spanning publisher monetisation, advertiser campaign buying, and audience targeting. Its products connect mobile app publishers and game developers with advertiser demand, while using automated optimisation and machine learning-based targeting to improve yield, fill, and campaign performance. The company makes money primarily by taking a transaction-based margin on media spend and inventory monetisation rather than through a visible fixed SaaS subscription model. Its direct customers are businesses: mobile app publishers, game studios, brands, advertisers, performance marketers, and mobile user-acquisition teams. Appush is active and operates as a wholly owned subsidiary of Magic Software Enterprises.
Business model & monetisation
Appush monetises mainly through programmatic advertising transaction economics. It earns a take-rate on advertiser media spend, revenue share or margin on publisher monetisation, and performance-linked pricing tied to impressions or acquisition outcomes such as CPM, CPI, or CPA. The available product evidence points to a marketplace-style adtech revenue model rather than a pure seat-based SaaS subscription model.
- Publisher inventory monetisation
- Revenue share or margin on sold impressions
- Advertiser campaign spend
- Take-rate on programmatic media buying
- Audience targeting and activation
- Bundled platform monetisation within campaign spend
- Platform software access
- SaaS / software subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Appush Technologies
IAB vendor record: 879
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 22 · appush.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Appush
What is Appush?
Appush is a mobile adtech platform that helps app publishers monetise inventory and helps advertisers run targeted in-app campaigns, particularly in gaming contexts.
Who uses Appush?
Its users are business customers such as mobile app publishers, game developers, brands, advertisers, and performance marketing teams.
How does Appush make money?
It primarily makes money through transaction-based advertising economics, including take-rates on media spend and monetisation margins or revenue share on publisher inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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