Appush
Appush is a mobile adtech platform for in-app gaming monetisation and acquisition.
Analyst Perspective
Appush is a mobile advertising technology company focused on in-app and gaming inventory. It operates a unified programmatic platform spanning publisher monetisation, advertiser campaign buying, and audience targeting. Its products connect mobile app publishers and game developers with advertiser demand, while using automated optimisation and machine learning-based targeting to improve yield, fill, and campaign performance. The company makes money primarily by taking a transaction-based margin on media spend and inventory monetisation rather than through a visible fixed SaaS subscription model. Its direct customers are businesses: mobile app publishers, game studios, brands, advertisers, performance marketers, and mobile user-acquisition teams. Appush is active and appears to operate as a wholly owned subsidiary of Magic Software Enterprises.
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Key insights about Appush
Category Differentiation
Appush is a B2B mobile advertising technology platform, not a consumer app or app store. It is specifically focused on in-app and gaming monetisation, demand, and audience targeting rather than general enterprise marketing software.
Appush: About
Appush runs a two-sided adtech model serving both supply and demand in mobile advertising. On the supply side, it helps app publishers and game developers monetise in-app inventory through programmatic ad delivery, yield optimisation, and access to premium buyers. On the demand side, it enables advertisers and performance marketers to buy targeted mobile app inventory and reach gaming audiences. A supporting audience product adds segmentation and predictive targeting capabilities, increasing campaign efficiency and monetisation outcomes across the platform.
How Appush Works & Monetises
Business model analysis and core revenue streams
Appush monetises mainly through programmatic advertising transaction economics. It likely earns a take-rate on advertiser media spend, revenue share or margin on publisher monetisation, and performance-linked pricing tied to impressions or acquisition outcomes such as CPM, CPI, or CPA. The available product evidence points to a marketplace-style adtech revenue model rather than a pure seat-based SaaS subscription model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Appush: Frequently Asked Questions
What is Appush?
Appush is a mobile adtech platform that helps app publishers monetise inventory and helps advertisers run targeted in-app campaigns, particularly in gaming contexts.
Who uses Appush?
Its users are business customers such as mobile app publishers, game developers, brands, advertisers, and performance marketing teams.
How does Appush make money?
It primarily makes money through transaction-based advertising economics, including take-rates on media spend and monetisation margins or revenue share on publisher inventory.
Company Facts
- Founded
- 2016
- Headquarters
- 287 Park Avenue South, Flatiron, New York City, New York 10010, US
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- appush.com