GeeMee

The company operates a mobile adtech platform that creates value by improving monetisation for app and game publishers and performance outcomes for advertisers. Its core product delivers interactive playable ad experiences alongside standard mobile formats, using machine-learning for predictive user targeting and dynamic creative optimisation to increase engagement and raise eCPMs. The platform is integrated with a network of direct advertisers, publishers, and top SSP partners, enabling programmatic campaign delivery at scale.

Economically, it functions as an intermediary in the mobile advertising value chain. It aggregates advertiser demand and matches it to publisher inventory, optimising which ad is shown to which user and at what price. Value is created for publishers through higher fill rates and yields, and for advertisers through more efficient user acquisition and engagement from high-performing playable creatives and targeting. Additional value is provided via customised interactive playable ad solutions tailored to specific campaigns.

GeeMee is a small mobile advertising technology company focused on app and game monetisation. It provides an AI-driven platform that delivers interactive playable ads and standard mobile formats (banner, interstitial, native, video) to increase user engagement and effective CPMs for publishers while serving performance-focused campaigns for advertisers.

The company operates as an adtech intermediary, connecting mobile app and game publishers with direct advertisers and programmatic demand via SSP partners. Revenue is generated through performance-based and impression-based media buys (e.g. CPM/CPI/CPA) and revenue-sharing or take-rate arrangements on advertising spend, as well as customised playable ad solutions for campaigns. Its primary customers are mobile app and game developers, publishers, and advertiser/user-acquisition teams buying mobile performance media.