TaurusX
Programmatic adtech platform for advertiser acquisition and app monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 36 Robinson Road, Singapore, 068877
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- taurusx.com
What TaurusX does
TaurusX operates a dual-sided adtech model. On the demand side, it sells access to a proprietary DSP and campaign tools that help advertisers buy inventory, optimise performance and manage retargeting and app-to-web conversion campaigns. On the supply side, it offers an SDK that integrates into mobile apps so publishers can monetise ad inventory through TaurusX demand and partner demand sources. It extends this platform model with managed services for campaign planning, setup and optimisation.
Category differentiation
TaurusX is an adtech company focused on programmatic advertising and app monetisation, not a cryptocurrency, blockchain or financial trading platform despite the name. It is distinct from pure agencies because it operates proprietary ad buying and publisher technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TaurusX is a private Singapore-headquartered advertising technology company focused on programmatic media buying and publisher monetisation. Its core offer includes an AI-driven demand-side platform for user acquisition, retargeting and app-to-web performance campaigns, alongside a publisher SDK that helps mobile app developers monetise in-app inventory. The company also provides managed campaign support for advertisers that want hands-on execution rather than self-service software only. The business makes money through a mix of performance media spend, platform-led programmatic buying, revenue share on publisher monetisation, and service fees tied to managed campaign execution. Its paying customers are businesses rather than consumers: advertisers, performance marketers, media buying teams, app marketers, mobile developers, and in-app publishers seeking either traffic acquisition or advertising yield optimisation.
Business model & monetisation
TaurusX monetises through outcome-oriented programmatic ad spend, software-enabled media buying, publisher monetisation revenue share, and managed service fees. Advertiser products are positioned around performance pricing such as CPA, CPS and ROI-led buying, with TaurusX also earning margin from media arbitrage and inventory access. The publisher SDK likely generates revenue through a share of ad spend or yield from monetised impressions. Consulting and campaign management add service-based revenue on top of the platform stack.
- Advertiser campaign spend via DSP
- Media Arbitrage
- Publisher monetisation revenue share
- Percentage Take-Rate
- Managed campaign services
- Service Fee
- Platform access and tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
TAURUSX INTERNATIONAL PTE. LTD.
IAB vendor record: 1357
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 1,481 · taurusx.com
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
- Verve
Adtech platform spanning media buying, publisher monetisation and privacy-safe targeting.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about TaurusX
What is TaurusX?
TaurusX is a private adtech company that provides a DSP for performance advertising, a publisher SDK for in-app monetisation, and managed campaign services.
Who uses TaurusX?
Its customers are advertisers, performance marketers, media buying teams, mobile app developers and in-app publishers.
How does TaurusX make money?
It earns revenue from programmatic media spend, margin or take-rate on monetised inventory, and fees for managed campaign services and platform usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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