TaurusX

TaurusX operates a dual-sided adtech model. On the demand side, it sells access to a proprietary DSP and campaign tools that help advertisers buy inventory, optimise performance and manage retargeting and app-to-web conversion campaigns. On the supply side, it offers an SDK that integrates into mobile apps so publishers can monetise ad inventory through TaurusX demand and partner demand sources. It extends this platform model with managed services for campaign planning, setup and optimisation.

TaurusX is a private Singapore-headquartered advertising technology company focused on programmatic media buying and publisher monetisation. Its core offer includes an AI-driven demand-side platform for user acquisition, retargeting and app-to-web performance campaigns, alongside a publisher SDK that helps mobile app developers monetise in-app inventory. The company also provides managed campaign support for advertisers that want hands-on execution rather than self-service software only.

The business makes money through a mix of performance media spend, platform-led programmatic buying, revenue share on publisher monetisation, and service fees tied to managed campaign execution. Its paying customers are businesses rather than consumers: advertisers, performance marketers, media buying teams, app marketers, mobile developers, and in-app publishers seeking either traffic acquisition or advertising yield optimisation.