Reliz
Reliz is a mobile performance advertising platform and managed user acquisition partner.
Analyst Perspective
Reliz is a Malta-registered mobile performance advertising company that sells a mix of proprietary programmatic buying technology and managed user acquisition services to app marketers, advertisers and growth teams. Its core offer is the Reliz Ad Platform, a demand-side buying solution focused on in-app inventory, performance optimisation, retargeting and measurable app growth outcomes, alongside a connected TV offering that links CTV impressions to mobile installs. The company makes money primarily through performance-based campaign pricing such as CPI and CPA, likely combined with margin capture on managed media buying. It also generates revenue from related services including user acquisition management, professional consulting, and creative production, with some creative support bundled into broader campaign engagements to support spend growth and client retention.
Analyst Signal Briefing
Updated: 29 Jun 2026Reliz has introduced Reliz MCP, an AI-powered solution designed to improve campaign data accessibility via conversational queries. The firm continues to strengthen its industry footprint as a Meta Authorised Sales Partner and a member of IAB Brazil. These technical advancements, supported by case studies demonstrating scalable performance without increasing acquisition costs, underscore a strategic commitment to operational efficiency and platform integration.
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Key insights about Reliz
Category Differentiation
Reliz is a B2B mobile performance advertising and managed media buying company, not a consumer app or a pure creative agency. It should be distinguished from general-purpose DSPs by its strong managed-service orientation and app growth focus.
Reliz: About
Reliz operates a hybrid adtech-and-services model. It provides advertisers with access to programmatic media buying infrastructure for in-app and CTV campaigns, while also running campaigns as a managed service on behalf of clients. Value is created by combining media access, optimisation technology, attribution, fraud controls, and creative support into performance-led campaign delivery aimed at mobile app growth.
How Reliz Works & Monetises
Business model analysis and core revenue streams
Reliz primarily monetises through performance-based advertising models, especially CPI and CPA, where clients pay for installs or actions rather than only for impressions. Its platform business likely captures media margin and/or performance fees on managed programmatic spend. Additional monetisation comes from service revenue tied to managed user acquisition, campaign execution, consulting and creative production, with some services bundled to increase platform adoption and campaign volume.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Reliz)
Reliz MCP Your campaign data, one question to your AI away.
A new product launch for Reliz MCP, enhancing campaign data accessibility through AI.
Read original sourceReliz Acquires Meta Authorized Sales Partner Status and Expands Memberships
In 2023, Reliz launched its ad platform and acquired the status of Meta Authorized Sales partner, while also becoming a member of IAB Brazil.
Read original sourceReliz: Frequently Asked Questions
What is Reliz?
Reliz is a Malta-registered advertising company that provides a programmatic buying platform and managed user acquisition services focused on mobile apps and CTV performance campaigns.
Who uses Reliz?
Reliz is used by mobile app marketers, advertisers, media buyers, app publishers and growth teams that want measurable acquisition and re-engagement outcomes.
How does Reliz make money?
Reliz makes money mainly through CPI and CPA-based campaign pricing, media margin on managed buying, and service revenue from user acquisition, consulting and creative support.
Company Facts
- Founded
- 2018
- Headquarters
- 12 OFFICE 1 TREJQET HUGGIEGA, TRIQ VICTOR SCERRI, Naxxar, NXR1032, Republic of Malta
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- reliz.com