Reliz

Reliz operates a hybrid adtech-and-services model. It provides advertisers with access to programmatic media buying infrastructure for in-app and CTV campaigns, while also running campaigns as a managed service on behalf of clients. Value is created by combining media access, optimisation technology, attribution, fraud controls, and creative support into performance-led campaign delivery aimed at mobile app growth.

Reliz is a Malta-registered mobile performance advertising company that sells a mix of proprietary programmatic buying technology and managed user acquisition services to app marketers, advertisers and growth teams. Its core offer is the Reliz Ad Platform, a demand-side buying solution focused on in-app inventory, performance optimisation, retargeting and measurable app growth outcomes, alongside a connected TV offering that links CTV impressions to mobile installs.

The company makes money primarily through performance-based campaign pricing such as CPI and CPA, likely combined with margin capture on managed media buying. It also generates revenue from related services including user acquisition management, professional consulting, and creative production, with some creative support bundled into broader campaign engagements to support spend growth and client retention.