Reliz
Mobile performance advertising platform and managed user acquisition partner.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RELIZ LTD
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 12 OFFICE 1 TREJQET HUGGIEGA, TRIQ VICTOR SCERRI, Naxxar, NXR1032, Republic of Malta
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- reliz.com
What Reliz does
Reliz operates a hybrid adtech-and-services model. It provides advertisers with access to programmatic media buying infrastructure for in-app and CTV campaigns, while also running campaigns as a managed service on behalf of clients. Value is created by combining media access, optimisation technology, attribution, fraud controls, and creative support into performance-led campaign delivery aimed at mobile app growth.
Category differentiation
Reliz is a B2B mobile performance advertising and managed media buying company, not a consumer app or a pure creative agency. It should be distinguished from general-purpose DSPs by its strong managed-service orientation and app growth focus.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Reliz is a Malta-registered mobile performance advertising company that sells a mix of proprietary programmatic buying technology and managed user acquisition services to app marketers, advertisers and growth teams. Its core offer is the Reliz Ad Platform, a demand-side buying solution focused on in-app inventory, performance optimisation, retargeting and measurable app growth outcomes, alongside a connected TV offering that links CTV impressions to mobile installs. The company makes money primarily through performance-based campaign pricing such as CPI and CPA, likely combined with margin capture on managed media buying. It also generates revenue from related services including user acquisition management, professional consulting, and creative production, with some creative support bundled into broader campaign engagements to support spend growth and client retention.
Company news briefing
Briefing updated:
Reliz has introduced Reliz MCP, an AI-powered solution designed to improve campaign data accessibility via conversational queries. The firm continues to strengthen its industry footprint as a Meta Authorised Sales Partner and a member of IAB Brazil. These technical advancements, supported by case studies demonstrating scalable performance without increasing acquisition costs, underscore a strategic commitment to operational efficiency and platform integration.
Business model & monetisation
Reliz primarily monetises through performance-based advertising models, especially CPI and CPA, where clients pay for installs or actions rather than only for impressions. Its platform business likely captures media margin and/or performance fees on managed programmatic spend. Additional monetisation comes from service revenue tied to managed user acquisition, campaign execution, consulting and creative production, with some services bundled to increase platform adoption and campaign volume.
- Performance media campaigns
- CPA / CPI pricing and managed media margin
- Managed user acquisition services
- Service fee / retainer or spend-linked fee
- CTV campaign delivery
- Managed buying fees and media margin
- Professional consulting
- Service fee
- Creative production
- Bundled value-add within campaign engagements
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Reliz LTD
IAB vendor record: 1167
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7, 8, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Reliz
What is Reliz?
Reliz is a Malta-registered advertising company that provides a programmatic buying platform and managed user acquisition services focused on mobile apps and CTV performance campaigns.
Who uses Reliz?
Reliz is used by mobile app marketers, advertisers, media buyers, app publishers and growth teams that want measurable acquisition and re-engagement outcomes.
How does Reliz make money?
Reliz makes money mainly through CPI and CPA-based campaign pricing, media margin on managed buying, and service revenue from user acquisition, consulting and creative support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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