Edge226
Performance adtech platform for app growth and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Edge226 Ltd.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 1460 Broadway, Office #10005, New York, New York 10036, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- edge226.com
What Edge226 does
Edge226 operates a hybrid adtech business model spanning both demand and supply. On the demand side, it sells programmatic media buying tools and managed user acquisition services to advertisers and agencies, primarily for mobile app growth and performance campaigns. On the supply side, it provides monetisation infrastructure to publishers and app developers through SSP and ad serving/player products, taking a share of media spend or publisher revenue. The company creates value by connecting advertiser demand with premium in-app, web, audio and CTV inventory, while layering targeting, optimisation, fraud controls, measurement and creative support across the workflow.
Category differentiation
Edge226 is an adtech and performance marketing platform company, not a consumer media app or a general-purpose agency network. It should be distinguished from broad DSPs by its stronger focus on mobile app growth, in-app inventory and monetisation tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Edge226 is a private advertising technology company focused on performance marketing for mobile app growth, in-app advertising and connected TV. It operates a proprietary DSP, SSP, CTV buying product, ad serving and player monetisation tools, an affiliate platform, and managed services for direct user acquisition and creative production. Its customers are advertisers, app marketers, agencies, publishers, app developers and demand partners buying or monetising digital media inventory. The company generates revenue through a mix of performance-based media buying, platform take rates on monetised inventory, software access and service fees. Its model combines self-serve and managed execution, allowing Edge226 to monetise both advertiser demand and publisher supply while extending into affiliate and rewarded ad workflows. Recent acquisition activity indicates a strategy of broadening inventory access and format coverage, especially in rewarded advertising and app-focused performance media.
Company news briefing
Briefing updated:
Edge226 has acquired AnyClip, an AI video intelligence company, to integrate proprietary content analysis capabilities into its performance marketing infrastructure. This strategic acquisition is intended to deliver outcome-driven advertising across CTV, mobile, and desktop environments by enhancing contextual targeting and monetisation options for publishers. While financial terms remain undisclosed, the move combines Edge226’s advertiser demand with AnyClip’s video-content analysis to strengthen the platform’s cross-channel capabilities.
Business model & monetisation
Edge226 monetises through a hybrid of performance media pricing, software usage and services. Its DSP offerings are positioned around CPI, CPA and ROAS-driven buying, with Edge226 likely earning platform fees and media margin between inventory costs and performance billing. Its SSP and player monetisation products likely generate take rates or rev-share from publisher inventory monetisation. Peak DSP is offered in both self-serve and managed-service modes, supporting SaaS-style access plus managed campaign fees. Edge226 Direct and Creative Studio add service-fee revenue, while the affiliate platform supports performance-based campaign economics tied to partner-driven acquisition.
- DSP media buying
- Performance pricing and media margin on CPI, CPA and ROAS-driven campaigns
- SSP and publisher monetisation
- Take rate or revenue share on monetised inventory
- Managed user acquisition services
- Service fee or bundled campaign management pricing
- Creative production services
- Project or service fees
- Affiliate platform activity
- Performance-based platform economics and partner campaign fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Edge226 Ltd
IAB vendor record: 1202
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 7, 10, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 247 · edge226.com
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Edge226
What is Edge226?
Edge226 is a private adtech company offering programmatic buying, supply monetisation, affiliate and creative tools focused on app growth and performance advertising.
Who uses Edge226?
Its users are mainly mobile app marketers, advertisers, agencies, publishers, app developers and media owners buying or monetising digital inventory.
How does Edge226 make money?
It earns revenue from performance-based media buying, platform take rates on monetised supply, software access and managed service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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