AppSamurai

AppSamurai operates as an adtech vendor with both platform and managed-service elements. It creates value by helping advertisers buy app-focused media more efficiently, helping publishers and game developers monetise users through rewarded formats, and extending acquisition into OEM and on-device discovery channels. The business sits between advertiser demand, publisher supply, and app distribution partners, using optimisation tools, first-party data activation, and specialist campaign expertise to improve outcomes.

AppSamurai is a mobile advertising technology company that sells software and managed services for app growth, user acquisition, retargeting, and in-app monetisation. Its core products include a demand-side platform for mobile media buying, a rewarded advertising and offerwall monetisation product for app publishers and game developers, an OEM app discovery product for on-device distribution, and a ROAS forecasting tool for campaign planning.

The company makes money primarily from advertiser spend and monetisation economics rather than from a pure subscription software model. Its customers are mobile app marketers, performance advertisers, agencies, user acquisition teams, mobile publishers, and game developers that want to acquire users, improve retention, and monetise app traffic through rewarded formats and programmatic buying.