AppSamurai
Mobile adtech platform for app growth and rewarded monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- appsamurai.com
What AppSamurai does
AppSamurai operates as an adtech vendor with both platform and managed-service elements. It creates value by helping advertisers buy app-focused media more efficiently, helping publishers and game developers monetise users through rewarded formats, and extending acquisition into OEM and on-device discovery channels. The business sits between advertiser demand, publisher supply, and app distribution partners, using optimisation tools, first-party data activation, and specialist campaign expertise to improve outcomes.
Category differentiation
AppSamurai is a B2B mobile advertising and app growth platform, not a consumer app or a general-purpose app development tool. It is also distinct from pure mobile ad networks because it combines DSP buying, monetisation products, OEM discovery, and managed growth services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AppSamurai is a mobile advertising technology company that sells software and managed services for app growth, user acquisition, retargeting, and in-app monetisation. Its core products include a demand-side platform for mobile media buying, a rewarded advertising and offerwall monetisation product for app publishers and game developers, an OEM app discovery product for on-device distribution, and a ROAS forecasting tool for campaign planning. The company makes money primarily from advertiser spend and monetisation economics rather than from a pure subscription software model. Its customers are mobile app marketers, performance advertisers, agencies, user acquisition teams, mobile publishers, and game developers that want to acquire users, improve retention, and monetise app traffic through rewarded formats and programmatic buying.
Company news briefing
Briefing updated:
Building on its formalised leadership structure and regional expansion into Southeast Asia, AppSamurai has introduced a strategic framework for mobile game market testing to validate commercial demand. This addition to its service offering complements the firm’s research into Vietnam’s loyalty economy and its focus on multi-layered gaming advertising ecosystems. Led by CEO Emre Fadıllıoğlu, the company continues to prioritise organisational transparency and data-driven positioning within the global mobile monetisation sector.
Business model & monetisation
AppSamurai primarily monetises through performance-driven advertising spend, platform usage tied to campaigns, and monetisation revenue share. Its DSP and app acquisition products are sold on campaign-based commercial terms linked to media buying and performance outcomes such as installs or return on ad spend. Its rewarded monetisation products generate income through advertiser budgets and a share of publisher monetisation. It also layers in managed service revenue for mobile game growth support, while lighter tooling such as ROAS forecasting supports the broader platform relationship rather than standing out as the main revenue engine.
- DSP campaign spend from user acquisition and retargeting
- Percentage Take-Rate
- Rewarded monetisation and offerwall economics
- Media Arbitrage
- Managed growth services for gaming customers
- Service Fee
- Planning and analytics tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
App Samurai Inc
IAB vendor record: 1379
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Ad Format
Technology
Media Channel
Service
Subsidiaries & acquisitions
- Giftad Digital
Turkish programmatic advertising platform for buying, targeting and reporting.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AppSamurai
What is AppSamurai?
AppSamurai is a mobile adtech company that provides demand-side buying, rewarded monetisation, OEM app discovery, and campaign planning tools for app growth.
Who uses AppSamurai?
It is used by mobile app marketers, user acquisition teams, agencies, mobile publishers, and game developers that need growth and monetisation tools.
How does AppSamurai make money?
It mainly earns revenue from campaign spend, monetisation revenue share, and some managed-service or software-related fees tied to app growth workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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