Giftad Digital

Giftad Digital operates an adtech platform model centred on programmatic media buying and audience activation. It creates value by giving advertisers and agencies a unified system for campaign execution, access to supply through SSP and publisher connections, Turkish audience data for targeting, and integrated analytics and fraud control. The platform reduces workflow fragmentation by combining buying, optimisation, reporting and invoicing in a single interface.

Giftad Digital is a Turkish adtech platform brand operated by TT Ventures Proje Geliştirme A.Ş. It provides programmatic advertising infrastructure for advertisers and media agencies, combining DSP functionality, SSP connectivity, campaign management, audience data, reporting and fraud prevention in one platform. Its offering is positioned around access to both Turkish and global inventory, with a particular emphasis on Turkish audience data and local publisher reach.

The business appears to generate revenue primarily from media spend flowing through its platform, likely via take-rates or margins on programmatic buying, with possible additional service fees tied to campaign management, optimisation and data usage. Its customers are business buyers rather than consumers, especially advertisers, agencies and performance-oriented marketers seeking audience targeting, retargeting and transparent campaign reporting.