E-Planning
E-Planning is a programmatic advertising platform for publishers, buyers and curated deals.
Analyst Perspective
E-Planning is a Uruguayan programmatic advertising technology company operating infrastructure for digital media trading. Its product set spans an omnichannel exchange, sell-side monetisation tools, buy-side campaign execution, private marketplace deal-making, and embedded fraud prevention across web, mobile app and connected TV inventory. The company appears to serve both publishers seeking yield and monetisation, and advertisers or agencies seeking access to curated supply. The business makes money primarily by taking a percentage of media spend and transaction volume flowing through its exchange and related programmatic products. Its commercial model is rooted in connecting supply and demand through RTB, premium direct deals, and platform-based campaign execution rather than consumer monetisation.
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Key insights about E-Planning
Category Differentiation
E-Planning is a programmatic advertising technology platform, not a media agency or campaign planning consultancy. It should also be distinguished from generic planning software unrelated to digital advertising.
E-Planning: About
E-Planning operates a two-sided AdTech platform. On the supply side, it helps publishers and media owners sell inventory programmatically and improve yield. On the demand side, it provides advertisers, agencies and trading teams with tools to buy inventory, execute campaigns and access private marketplace deals. Value is created by aggregating supply and demand, facilitating auctions, improving fill and pricing efficiency, and embedding quality controls such as fraud mitigation.
How E-Planning Works & Monetises
Business model analysis and core revenue streams
E-Planning monetises chiefly through percentage take-rates and media transaction fees on programmatic spend flowing through its exchange and platform ecosystem. Revenue likely comes from SSP-style revenue share, exchange fees, curated private marketplace deal economics, and possibly platform usage fees for advanced buying capabilities. No public evidence in the input supports a consumer subscription or D2C model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (E-Planning)
Why is trust the new advantage in CTV and In-App
As ad spend shifts away from the open web, transparency, security and curated supply are becoming st...
Read original sourceKIVI CTV Appoints Felipe Cortelezzi as New CEO
KIVI CTV appointed Felipe Cortelezzi as Chief Executive Officer to lead the next phase of revenue-driven expansion for its Connected TV (CTV) ecosystem across Latin America and the United States. KIVI operates end-to-end AdTech infrastructure and yield management for FAST and CTV channels, and manages a portfolio of premium IPs including Lionsgate, Porta dos Fundos, Turma da Mônica, and Cinépolis. The company is the exclusive CTV monetization partner in Latin America for SOFA DGTL and announced a strategic partnership with Lionsgate to add select titles from the studio’s 20,000+ title library in Mexico and Brazil. Cortelezzi joins from senior roles at Paramount, Pluto TV, and Playmaker Capital and is tasked with scaling distribution and commercial execution to grow monetization across LATAM and US Hispanic audiences.
Read original sourceE-Planning: Frequently Asked Questions
What is E-Planning?
E-Planning is a Uruguayan AdTech company offering a programmatic exchange, buy-side media buying tools, private marketplace capabilities and fraud prevention.
Who uses E-Planning?
Its users are business customers including digital publishers, media owners, advertisers, agencies and programmatic media buyers.
How does E-Planning make money?
It mainly earns revenue from take-rates and fees on programmatic media transactions, with additional value from curated deals and platform-based buying capabilities.
Company Facts
- Founded
- 2014
- Headquarters
- Paraguay 2141, ED3, 1ST Floor, Of. 16, Montevideo 11800, Uruguay
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- e-planning.net