E-Planning
Programmatic advertising platform for publishers, buyers and curated deals.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- E-Planning S.A.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Paraguay 2141, ED3, 1ST Floor, Of. 16, Montevideo 11800, Uruguay
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- e-planning.net
What E-Planning does
E-Planning operates a two-sided AdTech platform. On the supply side, it helps publishers and media owners sell inventory programmatically and improve yield. On the demand side, it provides advertisers, agencies and trading teams with tools to buy inventory, execute campaigns and access private marketplace deals. Value is created by aggregating supply and demand, facilitating auctions, improving fill and pricing efficiency, and embedding quality controls such as fraud mitigation.
Category differentiation
E-Planning is a programmatic advertising technology platform, not a media agency or campaign planning consultancy. It should also be distinguished from generic planning software unrelated to digital advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
E-Planning is a Uruguayan programmatic advertising technology company operating infrastructure for digital media trading. Its product set spans an omnichannel exchange, sell-side monetisation tools, buy-side campaign execution, private marketplace deal-making, and embedded fraud prevention across web, mobile app and connected TV inventory. The company serves both publishers seeking yield and monetisation, and advertisers or agencies seeking access to curated supply. The business makes money primarily by taking a percentage of media spend and transaction volume flowing through its exchange and related programmatic products. Its commercial model is rooted in connecting supply and demand through RTB, premium direct deals, and platform-based campaign execution rather than consumer monetisation.
Business model & monetisation
E-Planning monetises chiefly through percentage take-rates and media transaction fees on programmatic spend flowing through its exchange and platform ecosystem. Revenue comes from SSP-style revenue share, exchange fees, curated private marketplace deal economics, and possibly platform usage fees for advanced buying capabilities. No public evidence in the input supports a consumer subscription or D2C model.
- Programmatic exchange transaction fees
- Percentage take-rate on media spend and auction volume
- Publisher monetisation revenue share
- SSP-style revenue participation
- Private marketplace deal economics
- Curated deal margin or transaction fee
- Platform access or buying tools
- Software fee or service-linked platform pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Teroa S.A.
IAB vendor record: 90
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7, 9
- Declared special purpose IDs
- 1
- Indexed sellers.json entries
- 348 · e-planning.net
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about E-Planning
What is E-Planning?
E-Planning is a Uruguayan AdTech company offering a programmatic exchange, buy-side media buying tools, private marketplace capabilities and fraud prevention.
Who uses E-Planning?
Its users are business customers including digital publishers, media owners, advertisers, agencies and programmatic media buyers.
How does E-Planning make money?
It mainly earns revenue from take-rates and fees on programmatic media transactions, with additional value from curated deals and platform-based buying capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
Continue your research on E-Planning
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.