E-Planning
E-Planning is a programmatic advertising platform for publishers, buyers and curated deals.
E-Planning operates in the AdTech Vendor segment.
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Distinction
E-Planning is a programmatic advertising technology platform, not a media agency or campaign planning consultancy. It should also be distinguished from generic planning software unrelated to digital advertising.
- Founded
- 2014
- Headquarters
- Paraguay 2141, ED3, 1ST Floor, Of. 16, Montevideo 11800, Uruguay
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about E-Planning
E-Planning: About
E-Planning operates a two-sided AdTech platform. On the supply side, it helps publishers and media owners sell inventory programmatically and improve yield. On the demand side, it provides advertisers, agencies and trading teams with tools to buy inventory, execute campaigns and access private marketplace deals. Value is created by aggregating supply and demand, facilitating auctions, improving fill and pricing efficiency, and embedding quality controls such as fraud mitigation.
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E-Planning: Market Position
E-Planning is a Uruguayan programmatic advertising technology company operating infrastructure for digital media trading. Its product set spans an omnichannel exchange, sell-side monetisation tools, buy-side campaign execution, private marketplace deal-making, and embedded fraud prevention across web, mobile app and connected TV inventory. The company appears to serve both publishers seeking yield and monetisation, and advertisers or agencies seeking access to curated supply.
The business makes money primarily by taking a percentage of media spend and transaction volume flowing through its exchange and related programmatic products. Its commercial model is rooted in connecting supply and demand through RTB, premium direct deals, and platform-based campaign execution rather than consumer monetisation.
E-Planning: Frequently Asked Questions
What is E-Planning?
E-Planning is a Uruguayan AdTech company offering a programmatic exchange, buy-side media buying tools, private marketplace capabilities and fraud prevention.
Who uses E-Planning?
Its users are business customers including digital publishers, media owners, advertisers, agencies and programmatic media buyers.
How does E-Planning make money?
It mainly earns revenue from take-rates and fees on programmatic media transactions, with additional value from curated deals and platform-based buying capabilities.
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