VideoShakers

VideoShakers operates a hybrid adtech and media model. On the technology side, it provides supply-side and monetisation infrastructure that connects publisher inventory to programmatic demand and earns revenue from transaction fees, spreads and revenue shares. On the demand side, it packages curated inventory into private marketplace deals for advertisers and agencies. It also appears to monetise owned or operated video distribution through advertising sales and to offer production services that support campaign and content creation.

VideoShakers is a Spain-based adtech and media monetisation company operating a publisher-facing supply-side platform, ad exchange and curated private marketplace for web, mobile app, CTV and DOOH inventory. Its core value proposition is helping publishers and app owners improve yield through bid optimisation, Prebid and server-side integrations, and access to multiple demand sources, while also offering advertisers and agencies curated supply packages for video-led campaigns.

In addition to its programmatic infrastructure, the company appears to run ad-supported video distribution assets, including FAST or online video channels and a mobile app, plus a production studio for video and CTV creative work. Revenue is therefore likely split across transaction-based programmatic take rates, publisher revenue-share arrangements, ad inventory sales on owned or operated media, and service fees for production work. Its direct customers are publishers, app developers, CTV operators, advertisers, agencies and trading desks.