VideoShakers
VideoShakers is a supply-side adtech and curated video monetisation platform.
Analyst Perspective
VideoShakers is a Spain-based adtech and media monetisation company operating a publisher-facing supply-side platform, ad exchange and curated private marketplace for web, mobile app, CTV and DOOH inventory. Its core value proposition is helping publishers and app owners improve yield through bid optimisation, Prebid and server-side integrations, and access to multiple demand sources, while also offering advertisers and agencies curated supply packages for video-led campaigns. In addition to its programmatic infrastructure, the company appears to run ad-supported video distribution assets, including FAST or online video channels and a mobile app, plus a production studio for video and CTV creative work. Revenue is therefore likely split across transaction-based programmatic take rates, publisher revenue-share arrangements, ad inventory sales on owned or operated media, and service fees for production work. Its direct customers are publishers, app developers, CTV operators, advertisers, agencies and trading desks.
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Key insights about VideoShakers
Category Differentiation
This is not a demand-side platform or a pure creative agency. It is primarily a supply-side adtech and video monetisation business that also operates media inventory and production services.
VideoShakers: About
VideoShakers operates a hybrid adtech and media model. On the technology side, it provides supply-side and monetisation infrastructure that connects publisher inventory to programmatic demand and earns revenue from transaction fees, spreads and revenue shares. On the demand side, it packages curated inventory into private marketplace deals for advertisers and agencies. It also appears to monetise owned or operated video distribution through advertising sales and to offer production services that support campaign and content creation.
How VideoShakers Works & Monetises
Business model analysis and core revenue streams
The main monetisation model is transaction-based adtech revenue: SSP and exchange take rates, marketplace margins and publisher revenue-share agreements tied to monetised inventory. Additional revenue likely comes from CPM-based sales on ad-supported channels and apps, plus project or retainer fees for production services. The business therefore combines percentage take-rate economics with ad-supported media revenue and service income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (VideoShakers)
VideoShakers expands into indie developer market and launches TV streaming channels
Added submenu items under Studio: Creative Solutions and Indie Developers; added submenu items under Channels: Nuestra TV, Series, Movies; added Sales topic in contact form; updated messaging to emphasize omnichannel programmatic strategy.
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Read original sourceVideoShakers: Frequently Asked Questions
What is VideoShakers?
VideoShakers is a Spanish adtech and media monetisation company offering an SSP, ad exchange, curated marketplace, video channels and production services.
Who uses VideoShakers?
Its main users are publishers, app developers, CTV operators, advertisers, agencies, trading desks and other programmatic buyers.
How does VideoShakers make money?
It appears to earn mainly from programmatic take rates and revenue shares, with additional income from ad-supported media inventory and studio production fees.
Company Facts
- Founded
- 2025
- Headquarters
- Avda, de Brasil 17, 28020 Madrid, Spain
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- videoshakers.com