VI

VideoShakers

Supply-side adtech and curated video monetisation platform.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
VideoShakers, S.L.
Entity type
COMPANY
Founded
2025
Headquarters
Avda, de Brasil 17, 28020 Madrid, Spain
Company size
10–49
Market role
AdTech Vendor
Official website
videoshakers.com

What VideoShakers does

VideoShakers operates a hybrid adtech and media model. On the technology side, it provides supply-side and monetisation infrastructure that connects publisher inventory to programmatic demand and earns revenue from transaction fees, spreads and revenue shares. On the demand side, it packages curated inventory into private marketplace deals for advertisers and agencies. It also monetises owned or operated video distribution through advertising sales and to offer production services that support campaign and content creation.

Category differentiation

This is not a demand-side platform or a pure creative agency. It is primarily a supply-side adtech and video monetisation business that also operates media inventory and production services.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

VideoShakers is a Spain-based adtech and media monetisation company operating a publisher-facing supply-side platform, ad exchange and curated private marketplace for web, mobile app, CTV and DOOH inventory. Its core value proposition is helping publishers and app owners improve yield through bid optimisation, Prebid and server-side integrations, and access to multiple demand sources, while also offering advertisers and agencies curated supply packages for video-led campaigns. In addition to its programmatic infrastructure, the company runs ad-supported video distribution assets, including FAST or online video channels and a mobile app, plus a production studio for video and CTV creative work. Revenue is therefore likely split across transaction-based programmatic take rates, publisher revenue-share arrangements, ad inventory sales on owned or operated media, and service fees for production work. Its direct customers are publishers, app developers, CTV operators, advertisers, agencies and trading desks.

Business model & monetisation

The main monetisation model is transaction-based adtech revenue: SSP and exchange take rates, marketplace margins and publisher revenue-share agreements tied to monetised inventory. Additional revenue comes from CPM-based sales on ad-supported channels and apps, plus project or retainer fees for production services. The business therefore combines percentage take-rate economics with ad-supported media revenue and service income.

SSP and exchange transaction fees
Percentage take-rate on programmatic media spend and auctions
Publisher monetisation revenue share
Share of monetised ad revenue uplift or mediated demand revenue
Private marketplace deal margins
Curated inventory pricing and deal-based spread
Owned or operated channel and app advertising
Ad-supported CPM-based media sales
Studio production services
Project fee or retainer

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

VideoShakers S.L.

IAB vendor record: 1528

Cookies declared
Yes
Non-cookie access declared
No
Declared purpose IDs
1, 2, 9, 10
Declared feature IDs
3
Declared special purpose IDs
1, 2, 3

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Explore company relationships

Questions about VideoShakers

What is VideoShakers?

VideoShakers is a Spanish adtech and media monetisation company offering an SSP, ad exchange, curated marketplace, video channels and production services.

Who uses VideoShakers?

Its main users are publishers, app developers, CTV operators, advertisers, agencies, trading desks and other programmatic buyers.

How does VideoShakers make money?

It appears to earn mainly from programmatic take rates and revenue shares, with additional income from ad-supported media inventory and studio production fees.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

14 publicly documented primary sources and citations linked across the market graph.

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