Empower

Empower operates a hybrid adtech and service model centred on publisher monetisation. It integrates with publisher inventory, introduces additional demand competition through header bidding and mediation, routes impressions to suitable buyers, and provides analytics and operational support. Value is created by increasing publisher revenue per impression while reducing the complexity of managing multiple demand sources and monetisation workflows.

Empower is a privately held publisher monetisation company based in the United Arab Emirates. It provides a supply-side monetisation platform for digital publishers and app owners, combining header bidding, mediation, demand aggregation, video monetisation, analytics, and technical implementation services to help clients increase fill rates, CPMs, and total advertising yield across web, mobile, app, and some video environments.

The company makes money primarily by taking a share of advertising revenue generated through its platform and demand relationships, supplemented by managed services such as direct deals, ad operations support, technical integrations, and consulting. Its paying customers are publishers, media owners, app publishers, and their ad operations or revenue teams rather than end consumers.