Adipolo
Adipolo is a publisher monetisation platform for web, app, CTV and DOOH inventory.
Analyst Perspective
Adipolo is a private ad tech company operating a publisher monetisation platform centred on SSP capabilities, header bidding, mediation, and cross-channel inventory management. Its products are aimed at digital publishers, website owners, app developers, game studios, CTV platforms, streaming apps, and DOOH operators that want to monetise advertising inventory through programmatic auctions, direct demand, and exchange access. The company makes money primarily by taking a share of advertising spend or publisher revenue flowing through its platform rather than by charging visible fixed software subscriptions. Its commercial value proposition is based on connecting supply to multiple demand sources, improving fill rates and eCPMs, and providing a unified dashboard across web, in-app, CTV, and DOOH environments.
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Key insights about Adipolo
Category Differentiation
Adipolo is a publisher monetisation and SSP-style ad tech platform, not a consumer media app or an advertiser brand. It should be distinguished from broad ad networks by its emphasis on publisher integrations, header bidding, and unified monetisation infrastructure.
Adipolo: About
Adipolo operates as an ad tech intermediary and monetisation software layer for media owners. Publishers and app developers integrate its platform via SDK, server-to-server, tags, or Google Ad Manager access, after which Adipolo routes inventory to programmatic demand sources, open exchanges, and direct demand relationships. The company creates value by increasing auction competition, improving yield, and simplifying cross-channel monetisation workflows through a centralised interface.
How Adipolo Works & Monetises
Business model analysis and core revenue streams
Adipolo’s monetisation model is primarily performance-based. It appears to earn revenue through a take-rate or revenue-share on advertising spend and publisher earnings transacted through its SSP, mediation, header bidding, and marketplace infrastructure. Commercial pricing is aligned to monetised inventory volume, auction activity, and managed access to premium demand sources, with no clear evidence of fixed-seat or flat SaaS subscription pricing as the dominant model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Adipolo)
Why January Is the Coldest Month for Ad Demand
An article discussing the trends in advertising demand during January.
Read original sourceAdipolo Company Leadership and Structure Update
The current version of the Adipolo About page introduces key members of the leadership team, including Tamir Fayershtien (Head of platforms & CTV), Darsi Zeitoun (VP Sales), Oz Yerushalmy (Co-founder & CTO), Amir Fachar (Co-founder & CEO), and Avi Zur (VP Monetization). This indicates a structured leadership team focused on various aspects of the company's operations.
Read original sourceBlasto Unveils 2025 Results: New DSP and Supply Control
Blasto published its 2025 operational results detailing a shift from surface-area expansion to tighter workflow clarity, controllability and measurable supply quality. The company launched a new DSP aimed at small and mid-sized agencies to lower barriers like high minimums and complex integrations while providing access to premium supply paths. Blasto expanded embedded verification and monitoring across its stack via deeper integration with HUMAN, alongside existing ties to Pixalate and MediaTrust, to support fraud detection, app-level compliance and supply quality assessment. The firm also formalised service ownership, improved onboarding and was shortlisted for Best Customer Service at VideoWeek. Blasto plans to prioritise ecosystem connectivity and supply discipline in 2026.
Read original sourceAdipolo: Frequently Asked Questions
What is Adipolo?
Adipolo is a B2B ad tech company that provides publisher monetisation tools across web, mobile apps, CTV, OTT, and DOOH inventory.
Who uses Adipolo?
Its users are digital publishers, website owners, app developers, game studios, streaming platforms, and DOOH operators seeking to monetise advertising inventory.
How does Adipolo make money?
It appears to make money mainly through a revenue-share or take-rate on advertising spend and publisher revenue flowing through its monetisation platform.
Company Facts
- Founded
- 2016
- Headquarters
- 51 Madison Ave, New York, 10010, US
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- adipolo.com