PubMatic

PubMatic provides cloud-based advertising technology that connects digital publishers and commerce media owners with advertisers and media buyers programmatically. On the supply side, it offers an SSP, header-bidding wrapper, identity management, ad quality, and ML-based yield optimization that are integrated into publishers’ and app developers’ properties to run auctions and manage demand across web, app, CTV, and commerce environments. On the buy side, it provides tools for supply-path optimisation, direct video/CTV deal execution, first-party audience activation, and unified commerce media buying, layered with cross-party analytics and measurement. The platform creates value by improving publisher yield, simplifying access to diversified demand, increasing transparency and control for buyers, and enabling the use of first-party data and alternative IDs in a privacy-constrained environment. Acquisitions in mobile ad serving and media measurement have broadened the stack and deepened capabilities in mobile, CTV, and SPO-centric workflows.

PubMatic, Inc. is a US-based, publicly listed advertising technology company that operates a global sell-side platform (SSP) for digital publishers, app developers, and CTV/media owners. Its core platform provides auctioning, yield management, header bidding, identity orchestration, ad quality controls, and analytics to help publishers and commerce media partners monetize inventory across web, in‑app, video, and CTV channels. The company also offers buyer‑facing tools for supply-path optimisation, programmatic video/CTV buying, audience and first‑party data activation, and commerce/retail media execution. PubMatic generates revenue primarily through technology fees and media transaction margins paid by advertisers, agencies, DSPs, and commerce media networks, with publishers and retailers integrating its software to access demand and optimize yield.