The main competitors and alternatives to PubMatic include Pubeasy, Online Media Solutions (OMS), Setupad and 41 others. Tracking companies like PubMatic provides a complete view of the competitive landscape within the digital advertising ecosystem.
Online Media Solutions (OMS)
COMPANYProgrammatic monetisation platform for publishers and digital media buyers.
Setupad
COMPANYPublisher monetisation software for header bidding and consent management.
Direct Digital Holdings
COMPANYDual-sided adtech platform for publisher monetisation and media buying.
Sparteo
BUSINESS_UNITPublisher monetisation software across SSP, consent, video and audio.
The Nexus Engine
COMPANYServer-side publisher marketplace focused on yield optimisation and auction transparency.
Big Happy
COMPANYMobile and DOOH adtech with creative production and campaign execution.
MediaFuse
COMPANYManaged publisher monetisation stack and programmatic consulting provider.
Publift
COMPANYPublisher monetisation platform combining adtech software and managed services.
smartclip
COMPANYBroadcaster-focused adtech stack for converged TV and digital monetisation.
Pubstack
COMPANYPublisher monetisation software for no-code yield and header bidding control.
Quarter Media
COMPANYPublisher monetisation and media sales partner for digital publishers.
Singular Ads
COMPANYProgrammatic exchange and publisher monetisation platform for advertisers and publishers.
Traffective
COMPANYPublisher monetisation platform for programmatic yield, compliance, and ad operations.
Playmatic
COMPANYVideo ad network for interactive formats and publisher monetisation.
Verve
COMPANYAdtech platform spanning media buying, publisher monetisation and privacy-safe targeting.
Smartico
COMPANYPublisher ad tools for local digital campaign creation and monetisation.
Holid
COMPANYPublisher monetisation platform for yield optimisation and header bidding.
AdGrid
COMPANYPublisher monetisation software for ad stack control and programmatic revenue.
Yieldlove
COMPANYPublisher monetisation platform for header bidding, analytics and consent management.
tri-table
COMPANYPolish publisher monetisation platform combining adtech and managed media services.
Teads
COMPANYHybrid SSP and media platform for premium open-internet advertising.
zMaticoo
COMPANYMobile-first programmatic ad platform for in-app buying and monetisation.
System1
COMPANYPerformance advertising platform with owned media and intent-driven monetisation.
Yieldmo
COMPANYProgrammatic adtech platform for contextual, creative and curated media optimisation.
Retailor Media
COMPANYItalian retail media platform for identity, activation and measurement.
TradPlus
COMPANYMobile app monetisation and programmatic supply infrastructure provider.
Innovid
COMPANYCTV-first ad serving, creative and measurement software for enterprises.
Equativ
COMPANYProgrammatic adtech platform spanning SSP, DSP, retail media and CTV.
SmartyAds
COMPANYFull-stack programmatic advertising platform for buyers and publishers.
Copper6
COMPANYPublisher monetisation platform combining SSP, mediation and consulting.
YieldLift
COMPANYPublisher monetisation platform for header bidding, ad serving and yield optimisation.
The Newco
COMPANYPrivacy-first adtech suite for identity, activation and measurement.
Sharethrough
COMPANYProgrammatic SSP and ad exchange focused on curated, sustainable supply.
MediaJel
COMPANYCompliance-first programmatic advertising platform for regulated industries.
Index Exchange
COMPANYIndependent supply-side platform for programmatic monetisation and curated deals.
OpenX
COMPANYIndependent SSP and ad exchange for premium programmatic inventory.
Magnite
COMPANYIndependent sell-side ad tech platform for publishers and streaming inventory.
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Explore all relationships in Polaris7. See exactly how PubMatic connects to the rest of the market, including parent companies, platform integrations, and direct competitors.