The main competitors and alternatives to PubMatic include Setupad, TradPlus, Big Happy and 41 others. Tracking companies like PubMatic provides a complete view of the competitive landscape within the digital advertising ecosystem.
Setupad
COMPANYPublisher monetisation software for header bidding and consent management.
TradPlus
COMPANYMobile app monetisation and programmatic supply infrastructure provider.
Big Happy
COMPANYMobile and DOOH adtech with creative production and campaign execution.
Playmatic
COMPANYVideo ad network for interactive formats and publisher monetisation.
Verve
COMPANYAdtech platform spanning media buying, publisher monetisation and privacy-safe targeting.
System1
COMPANYPerformance advertising platform with owned media and intent-driven monetisation.
Magnite
COMPANYIndependent sell-side ad tech platform for publishers and streaming inventory.
SmartyAds
COMPANYFull-stack programmatic advertising platform for buyers and publishers.
Teads
COMPANYHybrid SSP and media platform for premium open-internet advertising.
Online Media Solutions (OMS)
COMPANYProgrammatic monetisation platform for publishers and digital media buyers.
Retailor Media
COMPANYItalian retail media platform for identity, activation and measurement.
MediaFuse
COMPANYManaged publisher monetisation stack and programmatic consulting provider.
The Nexus Engine
COMPANYServer-side publisher marketplace focused on yield optimisation and auction transparency.
smartclip
COMPANYBroadcaster-focused adtech stack for converged TV and digital monetisation.
Smartico
COMPANYPublisher ad tools for local digital campaign creation and monetisation.
Yieldlove
COMPANYPublisher monetisation platform for header bidding, analytics and consent management.
YieldLift
COMPANYPublisher monetisation platform for header bidding, ad serving and yield optimisation.
Singular Ads
COMPANYProgrammatic exchange and publisher monetisation platform for advertisers and publishers.
zMaticoo
COMPANYMobile-first programmatic ad platform for in-app buying and monetisation.
Equativ
COMPANYProgrammatic adtech platform spanning SSP, DSP, retail media and CTV.
Sharethrough
COMPANYProgrammatic SSP and ad exchange focused on curated, sustainable supply.
Yieldmo
COMPANYProgrammatic adtech platform for contextual, creative and curated media optimisation.
Index Exchange
COMPANYIndependent supply-side platform for programmatic monetisation and curated deals.
OpenX
COMPANYIndependent SSP and ad exchange for premium programmatic inventory.
Innovid
COMPANYCTV-first ad serving, creative and measurement software for enterprises.
Publift
COMPANYPublisher monetisation platform combining adtech software and managed services.
The Newco
COMPANYPrivacy-first adtech suite for identity, activation and measurement.
Traffective
COMPANYPublisher monetisation platform for programmatic yield, compliance, and ad operations.
tri-table
COMPANYPolish publisher monetisation platform combining adtech and managed media services.
Holid
COMPANYPublisher monetisation platform for yield optimisation and header bidding.
MediaJel
COMPANYCompliance-first programmatic advertising platform for regulated industries.
Pubstack
COMPANYPublisher monetisation software for no-code yield and header bidding control.
AdGrid
COMPANYPublisher monetisation software for ad stack control and programmatic revenue.
Quarter Media
COMPANYPublisher monetisation and media sales partner for digital publishers.
Copper6
COMPANYPublisher monetisation platform combining SSP, mediation and consulting.
Direct Digital Holdings
COMPANYDual-sided adtech platform for publisher monetisation and media buying.
Sparteo
BUSINESS_UNITPublisher monetisation software across SSP, consent, video and audio.
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Explore all relationships in Polaris7. See exactly how PubMatic connects to the rest of the market, including parent companies, platform integrations, and direct competitors.