152 Media

152 Media operates a hybrid adtech business model. It develops proprietary software for programmatic buying, header bidding, auction optimisation, analytics, and publisher monetisation, while also delivering managed services for campaign execution and yield improvement. Value is created by helping advertisers improve return on ad spend and helping publishers increase advertising revenue through better auction mechanics, supply chain optimisation, and monetisation strategy.

152 Media is a privately held adtech company offering a mix of proprietary programmatic software and managed services for both advertisers and publishers. On the buy side, it provides a programmatic ad buying platform and buyer services aimed at advertisers and agencies seeking campaign performance, supply chain control, and access to higher-quality inventory. On the sell side, it supports publishers with monetisation services, header bidding infrastructure, and analytics tools designed to improve yield and advertising profitability.

The company makes money through a hybrid model that likely combines software access, service fees, and programmatic revenue-share or take-rate arrangements. Its product set spans DSP-like buying capabilities, publisher monetisation tooling, header bidding wrappers and integrations, analytics products, and native engagement widgets, positioning it as a specialist in open web programmatic performance and publisher revenue optimisation.