152 Media
Programmatic adtech and monetisation tools for buyers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2011
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- 152media.com
What 152 Media does
152 Media operates a hybrid adtech business model. It develops proprietary software for programmatic buying, header bidding, auction optimisation, analytics, and publisher monetisation, while also delivering managed services for campaign execution and yield improvement. Value is created by helping advertisers improve return on ad spend and helping publishers increase advertising revenue through better auction mechanics, supply chain optimisation, and monetisation strategy.
Category differentiation
152 Media is an adtech and publisher monetisation company, not a consumer media publisher or a general-purpose AI model provider. It is best distinguished from larger independent exchanges or verification vendors by its hybrid mix of DSP-like tools, publisher infrastructure, and managed monetisation services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
152 Media is a privately held adtech company offering a mix of proprietary programmatic software and managed services for both advertisers and publishers. On the buy side, it provides a programmatic ad buying platform and buyer services aimed at advertisers and agencies seeking campaign performance, supply chain control, and access to higher-quality inventory. On the sell side, it supports publishers with monetisation services, header bidding infrastructure, and analytics tools designed to improve yield and advertising profitability. The company makes money through a hybrid model that likely combines software access, service fees, and programmatic revenue-share or take-rate arrangements. Its product set spans DSP-like buying capabilities, publisher monetisation tooling, header bidding wrappers and integrations, analytics products, and native engagement widgets, positioning it as a specialist in open web programmatic performance and publisher revenue optimisation.
Company news briefing
Briefing updated:
152 Media has furthered its commitment to programmatic transparency with the launch of its Request Analyser tool, designed to evaluate bid request data for auction insights. The company maintains its position within the IAB Transparency and Consent Framework, appearing in updated vendor registries through August 2026 to ensure ongoing alignment with industry-standard privacy protocols. These developments highlight a sustained focus on technical transparency and regulatory compliance within the evolving adtech ecosystem.
Business model & monetisation
152 Media uses a blended commercial model. For software-led products, revenue comes from SaaS-style access or bundled licensing of proprietary tools such as its programmatic buying platform, header bidding infrastructure, analytics products, and monetisation widgets. For service-led offerings, it likely charges managed service fees for campaign optimisation, publisher monetisation support, and ad operations work. In publisher monetisation, it also likely earns percentage-based revenue share or take-rate economics tied to advertising yield improvements and monetised inventory.
- Publisher monetisation services
- Service fees and likely revenue-share on advertising yield
- Buyer-side programmatic execution and optimisation
- Managed service fees and possible media margin or take-rate
- Proprietary adtech tools
- SaaS / software subscription or bundled licensing
- Analytics and optimisation modules
- Bundled product upsell within service agreements
- Native monetisation widget revenue
- Advertising-linked monetisation and usage-based commercial terms
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
152 Media LLC
IAB vendor record: 1111
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 7, 10
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about 152 Media
What is 152 Media?
152 Media is a privately held adtech company that provides programmatic buying tools, publisher monetisation infrastructure, and managed optimisation services.
Who uses 152 Media?
Its users are business customers including advertisers, media agencies, publishers, website owners, and ad operations or revenue teams.
How does 152 Media make money?
It appears to earn revenue through a mix of software access, managed service fees, and programmatic monetisation economics such as revenue share or take rates.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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