Sipo
Programmatic ad platform connecting advertisers, agencies, and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sipo Inc
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 16192 Coastal Highway, Lewes, Delaware 19958, US
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- sipo-inc.com
What Sipo does
Sipo operates a two-sided adtech marketplace model. On the demand side, it provides advertisers and agencies with programmatic buying access to curated premium inventory through private marketplaces, guaranteed deals, and optimisation tooling. On the supply side, it helps publishers and app publishers monetise inventory through exchange connectivity, RTB integrations, demand access, and yield optimisation. Value is created by reducing supply-chain friction, improving campaign efficiency, and increasing monetisation outcomes for media owners.
Category differentiation
Sipo is a programmatic advertising technology company, not a consumer app or publisher. It should be distinguished from pure DSP vendors or pure SSP vendors because the provided data indicates both buy-side and sell-side marketplace capabilities.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sipo is a privately held US adtech company founded in 2023 that operates programmatic advertising infrastructure for both the buy side and sell side. It offers a demand-side platform for advertisers and agencies, an ad exchange connecting demand and supply, and publisher monetisation solutions for digital and mobile media owners. Its value proposition centres on premium inventory access, supply path optimisation, transparency, brand safety, and yield improvement. The business monetises advertising transactions rather than consumer usage. Its customers are businesses including advertisers, media agencies, programmatic buyers, digital publishers, and mobile app publishers. Commercially, Sipo likely earns a percentage of media spend and auction activity flowing through its platform, alongside publisher revenue-share arrangements and contract-based commercial terms tied to volume, access, and integrations.
Business model & monetisation
Sipo uses a transactional adtech monetisation model. Revenue is most likely generated through take-rates or platform margins on media spend and auction volume processed through its DSP and ad exchange, plus revenue-share arrangements with publishers using its monetisation stack. Commercial terms are negotiated rather than self-serve fixed pricing, with deal structure likely varying by spend volume, inventory access, and technical integration scope.
- Media spend processed through buying platform
- Percentage take-rate on programmatic spend
- Ad exchange transaction volume
- Marketplace take-rate / transaction margin
- Publisher monetisation revenue share
- Revenue share on monetised inventory
- Technical onboarding and bespoke commercial agreements
- Contract-based platform and integration fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sipo Inc
IAB vendor record: 1306
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 595 · sipo-inc.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Sipo
What is Sipo?
Sipo is a private adtech company that provides programmatic advertising infrastructure, including a buying platform, ad exchange, and publisher monetisation tools.
Who uses Sipo?
Its users are advertisers, media agencies, programmatic buyers, digital publishers, and mobile app publishers.
How does Sipo make money?
It likely earns take-rates on media spend and exchange activity, plus revenue-share and contract-based fees tied to publisher monetisation and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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