Audigent
Audigent is a privacy-safe audience activation and identity for programmatic advertising.
Analyst Perspective
Audigent is a private AdTech company operating as part of Experian. It provides data activation, audience curation and identity products for programmatic advertising, with core offerings spanning first-party audience infrastructure, cookieless identity, contextual targeting and curated private marketplace deals. Its products are used to package privacy-safe audiences and inventory for activation across open web and CTV environments. The company sells to publishers, advertisers, SSPs and media agencies. It generates revenue through software access, audience activation and data licensing, transaction-based economics on curated PMP media flows, and managed service fees via its data-led agency offering. Its strategic role is to improve addressability and monetisation in a post-cookie market while extending Experian’s marketing and identity footprint.
Analyst Signal Briefing
Updated: 1 Aug 2026Following its late 2024 acquisition by Experian, Audigent is increasingly central to the parent company’s strategy of establishing interoperable identity frameworks, such as the forthcoming European Media Marketplace. This integration is delivering measurable performance, with American Home Shield realising an 18% improvement in cost-per-action efficiency by utilising Audigent’s curated programmatic deals and Experian’s enriched behavioural signals. These capabilities facilitate real-time audience optimisations across fragmented media environments, specifically enhancing effectiveness within display and streaming audio channels through high-fidelity data connectivity.
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Key insights about Audigent
Category Differentiation
Audigent is not a consumer app or a standalone DSP. It is an AdTech and data activation platform focused on identity, audience curation and curated programmatic marketplace products.
Audigent: About
Audigent operates a hybrid AdTech and data monetisation model. It creates value by collecting, structuring and activating privacy-safe first-party, contextual and identity signals, then packaging those signals into software products and curated media transactions. The company monetises both the infrastructure layer, through platform and identity access, and the transaction layer, through programmatic marketplace deals and campaign activation. It also extends monetisation through managed services that apply its proprietary data assets to campaign planning and execution.
How Audigent Works & Monetises
Business model analysis and core revenue streams
Audigent monetises through a combination of software access, data and audience licensing, activation fees and transaction-based economics on curated private marketplace deals. Its 1st Party Data Platform and identity products support SaaS-style platform revenue; SmartPMP, ContextualPMP and CognitivePMP support percentage take-rates or activation margins on programmatic transactions; and Data Agency contributes service-fee revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Audigent)
Netflix August 2026 Content Arrivals
Cord Cutters News published a rundown of titles arriving on Netflix in August 2026. Highlights include the final season of Outer Banks (Season 5), the crime thriller The Whisper Man arriving August 28, and multiple Chucky franchise films (Bride of Chucky, Child’s Play 2, Child’s Play 3) available August 1. The article lists daily content additions throughout August (films, series, and specials) and includes a publisher disclaimer noting the use of affiliate links and ad monetization. The piece was authored by Jess Barnes and published July 31, 2026.
Read original sourceStagwell launches AI media curation marketplace
Stagwell is building and set to launch 'Stagwell Curate', an AI-driven media curation platform that aggregates curated CTV, online video, display and audio inventory from publishers and adtech partners into a central reservoir. The system uses AI agents (built with Claude) and data from The Trade Desk’s OpenSincera to perform a "domain health check" that evaluates ad- and supply-chain quality and web technical performance, then assembles bespoke inventory packages for clients. Stagwell says the platform aims to reduce reliance on third‑party DSP/SSP marketplace tooling, lower tech fees, increase transparency and speed for media buyers, while still using DSPs to execute bids. The effort leverages publisher relationships with Magnite and Freewheel and follows other agency and holding-company moves to bring curation upstream.
Read original sourceAmerican Home Shield Revamps Targeting Strategy
American Home Shield (AHS) updated its audience-targeting approach to address media fragmentation by combining long-standing Experian relationships with data activation from Audigent (acquired by Experian in late 2024). AHS used enriched first‑party and behavioral signals to identify in‑market home‑warranty prospects (e.g., DIY project or moving behaviors), and deployed curated programmatic deals that SSPs and DSPs iterate on in near real time. The real‑time ability to revise audiences mid‑flight improved campaign efficiency: AHS reported an 18% increase in cost‑per‑action efficiency year over year, with the largest gains in display and streaming audio. Online video saw higher costs relative to historical benchmarks but delivered higher‑quality leads. AHS credits real‑time insights and tighter audience segmentation for the performance gains.
Read original sourceAudigent: Frequently Asked Questions
What is Audigent?
Audigent is an AdTech platform that provides privacy-safe audience activation, identity and curated private marketplace products for programmatic advertising.
Who uses Audigent?
Publishers, advertisers, media agencies and programmatic platforms use Audigent to build audiences, improve addressability and activate curated inventory deals.
How does Audigent make money?
Audigent makes money from software access, data and audience activation fees, transaction margins on curated marketplace deals, and managed service fees.
Company Facts
- Founded
- 2016
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- audigent.com