OnAudience
OnAudience is a b2B audience data and cookieless identity platform for programmatic targeting.
Analyst Perspective
OnAudience is a UK-based B2B audience data and identity technology company that sells privacy-compliant data products for programmatic advertising, customer enrichment and cross-device targeting. Its products include prebuilt audience segments, AI-assisted audience modelling, audience curation tools, raw data feeds, data enrichment, cookieless identity solutions and alternative data products. The company operates as part of Cloud Technologies S.A. and serves advertisers, agencies, DSPs, publishers, platforms and enterprise data teams. The business makes money primarily by licensing audience data and identity capabilities, charging for segment activation in media buying workflows, and selling enterprise access to raw data, enrichment and analytics-oriented datasets. Its value proposition is based on scale of data coverage, multi-device matching and activation across programmatic channels including web, in-app and CTV.
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Key insights about OnAudience
Category Differentiation
OnAudience is not a consumer media app or a general-purpose CRM vendor. It is a B2B audience data, enrichment and cookieless identity provider used within advertising and analytics workflows.
OnAudience: About
OnAudience operates a B2B data licensing and activation model. It collects and processes large-scale device and behavioural data, converts that data into audience segments, identity graphs and enrichment products, and distributes these assets through direct enterprise relationships and integrations with programmatic platforms and marketplaces. The company creates value by helping buyers improve targeting, profiling, measurement and campaign activation in a privacy-constrained advertising environment.
How OnAudience Works & Monetises
Business model analysis and core revenue streams
OnAudience monetises through data licensing, CPM-based audience activation fees, enterprise subscriptions and custom commercial agreements for data access. Prebuilt and custom segments are sold as paid data layers within programmatic campaigns; raw data, enrichment and identity products are sold via direct contracts, API-style access or annual data deals; and third-party marketplace distribution can add revenue-share income. The overall model blends recurring software-like access with usage-based data monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (OnAudience)
OnAudience and FirstPartyCapital Unite to Drive Ad Tech Forward
OnAudience and FirstPartyCapital announced a strategic partnership on June 12, 2023 to accelerate innovation in advertising technology. OnAudience positions itself as a global provider of high-quality audience data for digital advertising and enrichment, including cookieless and identity data, mobile, desktop, and an in-built data platform designed for advertisers facing the end of third-party cookies. FirstPartyCapital is an early-stage venture capital firm focusing on ad tech, martech, and digital media; it has raised about USD 10 million and invested in 13 companies since 2021, aims to complete 20 investments, and reported USD 15 million in AUM by end-2023, with plans for a USD 50 million second fund next year. The move comes as Google plans cookieless trials in early 2024. Maciej Sawa, CEO of OnAudience, and Rich Ashton, managing partner at FPC, described the partnership as creating synergy and expanding value in ad tech, martech and AI through their networks.
Read original sourceCloud Technologies and OnAudience.com Supporting Tech To The Rescue - ExchangeWire.com
OnAudience.com, a large audience data provider and subsidiary of Cloud Technologies Group, is a Founding Partner of Tech To The Rescue (TTTR). TTTR is an international initiative that mobilizes tech companies to help social impact organizations implement digital solutions to scale their influence. OnAudience is one of ten European technology companies and VCs joining TTTR's first fundraising round. Following incubation, TTTR has become an officially registered foundation. As a TTTR partner, OnAudience will leverage its technology to help charities and non-profit organizations build online awareness and will provide online ad inventory for charitable purposes, with support spanning ecommerce, web and mobile apps, ML, data science, BI, consulting, and online ads. CEO Maciej Sawa emphasized applying OnAudience’s capabilities for social good and data-driven impact.
Read original sourceGlobal Data Market Will Exceed $41bn This Year, OnAudience.com Report Reveals - ExchangeWire.com
OnAudience.com released the 'Global Data Market Size' report indicating advertisers will spend about $41.4 billion globally on audience data in 2020, up 19.6% year over year. The study covers 27 countries and offers trends, estimates, and five-year forecasts for data, programmatic, and display advertising markets (2017–2021). Despite the COVID-19 pandemic, demand for data remains strong as more consumer activity moves online. The report also projects the global data market to reach $52.3 billion in 2021, a growth of over 26%. The United States remains the largest market at nearly $25 billion, followed by Europe at $6.4 billion and China at $5.4 billion. Within Europe, the UK leads with over $3.0 billion, ahead of France ($912.5 million) and Germany ($826.3 million). The programmatic market is expected to exceed $129 billion. Maciej Sawa, CEO of OnAudience.com, notes digital budgets and online advertising continue expanding.
Read original sourceOnAudience: Frequently Asked Questions
What is OnAudience?
OnAudience is a B2B data and identity platform that sells audience segments, enrichment data, raw datasets and cookieless targeting solutions for programmatic advertising and analytics.
Who uses OnAudience?
Its users are advertisers, agencies, trading desks, DSPs, publishers, platforms, CRM and data teams, plus some investment and research buyers for alternative data.
How does OnAudience make money?
It earns revenue from data licensing, CPM-based segment activation fees, enterprise contracts for raw data and enrichment, and some marketplace distribution income.
Company Facts
- Founded
- 2016
- Headquarters
- The Stanley Building, 7 St Pancras Square, London N1C 4AG
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- onaudience.com