OnAudience
B2B audience data and cookieless identity platform for programmatic targeting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OnAudience Ltd
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- The Stanley Building, 7 St Pancras Square, London N1C 4AG
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- onaudience.com
What OnAudience does
OnAudience operates a B2B data licensing and activation model. It collects and processes large-scale device and behavioural data, converts that data into audience segments, identity graphs and enrichment products, and distributes these assets through direct enterprise relationships and integrations with programmatic platforms and marketplaces. The company creates value by helping buyers improve targeting, profiling, measurement and campaign activation in a privacy-constrained advertising environment.
Category differentiation
OnAudience is not a consumer media app or a general-purpose CRM vendor. It is a B2B audience data, enrichment and cookieless identity provider used within advertising and analytics workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OnAudience is a UK-based B2B audience data and identity technology company that sells privacy-compliant data products for programmatic advertising, customer enrichment and cross-device targeting. Its products include prebuilt audience segments, AI-assisted audience modelling, audience curation tools, raw data feeds, data enrichment, cookieless identity solutions and alternative data products. The company operates as part of Cloud Technologies S.A. and serves advertisers, agencies, DSPs, publishers, platforms and enterprise data teams. The business makes money primarily by licensing audience data and identity capabilities, charging for segment activation in media buying workflows, and selling enterprise access to raw data, enrichment and analytics-oriented datasets. Its value proposition is based on scale of data coverage, multi-device matching and activation across programmatic channels including web, in-app and CTV.
Business model & monetisation
OnAudience monetises through data licensing, CPM-based audience activation fees, enterprise subscriptions and custom commercial agreements for data access. Prebuilt and custom segments are sold as paid data layers within programmatic campaigns; raw data, enrichment and identity products are sold via direct contracts, API-style access or annual data deals; and third-party marketplace distribution can add revenue-share income. The overall model blends recurring software-like access with usage-based data monetisation.
- Audience segment activation fees
- CPM-based data charges on programmatic campaigns
- Enterprise data licensing
- Direct contracts for raw data, enrichment and alternative data
- Software-style access to audience modelling and curation tools
- Subscription or contracted platform access
- Marketplace distribution revenue
- Revenue share via third-party data platforms
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
OnAudience Ltd
IAB vendor record: 716
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Agency Sales Manager – UK(Mid-Level) | Sales | London, UK |
Explore company relationships
Questions about OnAudience
What is OnAudience?
OnAudience is a B2B data and identity platform that sells audience segments, enrichment data, raw datasets and cookieless targeting solutions for programmatic advertising and analytics.
Who uses OnAudience?
Its users are advertisers, agencies, trading desks, DSPs, publishers, platforms, CRM and data teams, plus some investment and research buyers for alternative data.
How does OnAudience make money?
It earns revenue from data licensing, CPM-based segment activation fees, enterprise contracts for raw data and enrichment, and some marketplace distribution income.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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