OnAudience

OnAudience operates a B2B data licensing and activation model. It collects and processes large-scale device and behavioural data, converts that data into audience segments, identity graphs and enrichment products, and distributes these assets through direct enterprise relationships and integrations with programmatic platforms and marketplaces. The company creates value by helping buyers improve targeting, profiling, measurement and campaign activation in a privacy-constrained advertising environment.

OnAudience is a UK-based B2B audience data and identity technology company that sells privacy-compliant data products for programmatic advertising, customer enrichment and cross-device targeting. Its products include prebuilt audience segments, AI-assisted audience modelling, audience curation tools, raw data feeds, data enrichment, cookieless identity solutions and alternative data products. The company operates as part of Cloud Technologies S.A. and serves advertisers, agencies, DSPs, publishers, platforms and enterprise data teams.

The business makes money primarily by licensing audience data and identity capabilities, charging for segment activation in media buying workflows, and selling enterprise access to raw data, enrichment and analytics-oriented datasets. Its value proposition is based on scale of data coverage, multi-device matching and activation across programmatic channels including web, in-app and CTV.