OnAudience
OnAudience is a b2B audience data and cookieless identity platform for programmatic targeting.
Analyst Perspective
OnAudience is a UK-based B2B audience data and identity technology company that sells privacy-compliant data products for programmatic advertising, customer enrichment and cross-device targeting. Its products include prebuilt audience segments, AI-assisted audience modelling, audience curation tools, raw data feeds, data enrichment, cookieless identity solutions and alternative data products. The company operates as part of Cloud Technologies S.A. and serves advertisers, agencies, DSPs, publishers, platforms and enterprise data teams. The business makes money primarily by licensing audience data and identity capabilities, charging for segment activation in media buying workflows, and selling enterprise access to raw data, enrichment and analytics-oriented datasets. Its value proposition is based on scale of data coverage, multi-device matching and activation across programmatic channels including web, in-app and CTV.
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Key insights about OnAudience
Category Differentiation
OnAudience is not a consumer media app or a general-purpose CRM vendor. It is a B2B audience data, enrichment and cookieless identity provider used within advertising and analytics workflows.
OnAudience: About
OnAudience operates a B2B data licensing and activation model. It collects and processes large-scale device and behavioural data, converts that data into audience segments, identity graphs and enrichment products, and distributes these assets through direct enterprise relationships and integrations with programmatic platforms and marketplaces. The company creates value by helping buyers improve targeting, profiling, measurement and campaign activation in a privacy-constrained advertising environment.
How OnAudience Works & Monetises
Business model analysis and core revenue streams
OnAudience monetises through data licensing, CPM-based audience activation fees, enterprise subscriptions and custom commercial agreements for data access. Prebuilt and custom segments are sold as paid data layers within programmatic campaigns; raw data, enrichment and identity products are sold via direct contracts, API-style access or annual data deals; and third-party marketplace distribution can add revenue-share income. The overall model blends recurring software-like access with usage-based data monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (OnAudience)
Top Audience Data Providers in 2026 for Programmatic Campaigns
Choosing an audience data provider is no longer only about finding a company with many ready-made segments.
Read original sourceBenefits of AI Audiences for Agencies, Traders and Media Planners
Audience planning should help campaigns move faster. Too often, it does the opposite. A brief comes in. The timeline is tight. The custom aud...
Read original sourceIntroducing OnAudience Curate: Faster Activation, Less Waste, More Control
OnAudience has launched a new product called OnAudience Curate, aimed at providing faster activation and more control in programmatic advertising.
Read original sourceOnAudience: Frequently Asked Questions
What is OnAudience?
OnAudience is a B2B data and identity platform that sells audience segments, enrichment data, raw datasets and cookieless targeting solutions for programmatic advertising and analytics.
Who uses OnAudience?
Its users are advertisers, agencies, trading desks, DSPs, publishers, platforms, CRM and data teams, plus some investment and research buyers for alternative data.
How does OnAudience make money?
It earns revenue from data licensing, CPM-based segment activation fees, enterprise contracts for raw data and enrichment, and some marketplace distribution income.
Company Facts
- Founded
- 2016
- Headquarters
- The Stanley Building, 7 St Pancras Square, London N1C 4AG
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- onaudience.com