33Across

The company operates a B2B advertising technology platform built around a programmatic exchange plus identity and audience‑curation products. It creates value for publishers and supply‑side partners by turning cookieless display and video inventory into addressable, measurable impressions that can be sold programmatically at higher effective CPMs, and for buyers by packaging curated, viewable inventory and sell‑side audiences. Its identity layer provides probabilistic IDs and cross‑browser addressability that plug into existing SSP and DSP pipes, while audience curation products bundle inventory and segments into private marketplaces and curated deals.

Revenue is generated mainly through exchange economics (take‑rate on media spend flowing across its programmatic marketplace) and revenue‑share or fee arrangements tied to the activation of identity, measurement and curated audiences on publisher supply. Additional value is created through higher yield for publishers, improved campaign performance and measurement for advertisers, and reduced complexity for intermediaries via integrated identity and quality‑path optimisation.

33Across is a programmatic advertising technology company focused on helping publishers and advertisers monetise and buy open‑web display and video inventory, including traffic where third‑party cookies are unavailable. It operates its own programmatic exchange and provides identity, addressability and measurement tools that enable cookieless impressions to be targeted and measured across major supply‑side and demand‑side platforms.

The company generates revenue from media economics on its exchange and from data and audience activation tied to its identity and curation products. Its customers are primarily digital publishers, supply‑side platforms, demand‑side platforms, agencies and advertisers that need to make cookieless inventory addressable, curate sell‑side audiences and access differentiated programmatic supply.