Adttribution
Privacy-compliant audience data and identity graph provider for advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADTTRIBUTION LLC
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- 16192 Coastal Highway, Lewes, Delaware, 19958, USA
- Company size
- <10
- Market role
- Data Provider / Broker
- Official website
- adttribution.com
What Adttribution does
The business model is based on collecting, structuring and commercialising audience and identity data for advertising use cases. Adttribution creates value by packaging global user profiles, predefined segments, raw enrichment feeds and cross-device identity links into data products that can be activated by advertisers, agencies and ad tech platforms. Revenue is generated from licensing these assets and integrations into programmatic and analytics workflows rather than from consumer subscriptions or media ownership.
Category differentiation
Adttribution is not a DSP, SSP or media owner; it is primarily a data and identity provider for advertising workflows. It should also not be confused with pure attribution analytics vendors, despite its name.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adttribution is a US-based data technology company that sells audience data, CTV audience datasets and identity graph capabilities to advertisers, agencies, programmatic buyers and ad tech platforms. Its offering centres on third-party data assets and cross-device identity mapping used for targeting, enrichment and analytics across web, in-app and connected TV environments. The company makes money by licensing access to audience segments, raw data feeds and identity-related datasets through enterprise contracts and usage-based commercial arrangements. Its positioning is focused on privacy-compliant, cookieless targeting and data activation, with stated compliance references including CCPA, GDPR and IAB TCF.
Business model & monetisation
Adttribution monetises through B2B licensing of third-party audience data assets, raw data streams and identity graph capabilities. Commercial mechanisms include enterprise data licensing, segment-access fees, custom contracts for raw feeds and enrichment workflows, and usage-linked pricing such as CPM-style data fees within programmatic activation. Premium pricing is most plausible for CTV and cross-device identity datasets because these are marketed as privacy-safe and cookieless.
- Audience data segments
- Data licensing and segment access fees
- Raw data feeds for enrichment
- Enterprise data licensing
- CTV audience datasets
- Premium data licensing
- Identity graph access
- Custom enterprise contracts and usage-linked fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADTTRIBUTION Inc
IAB vendor record: 1163
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adttribution
What is Adttribution?
Adttribution is a data technology company that provides audience data, CTV datasets and cross-device identity graph capabilities for advertising and enrichment use cases.
Who uses Adttribution?
Its direct customers are advertisers, agencies, programmatic buyers, ad tech platforms and data teams that need audience targeting or identity resolution.
How does Adttribution make money?
It makes money by licensing audience segments, raw data feeds and identity-related datasets through enterprise contracts and usage-based data fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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