TrueData
Privacy-first identity graph and audience data for digital advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- dashboard.truedata.co
What TrueData does
TrueData operates a B2B data and identity infrastructure model. It builds proprietary identity and audience assets, connects offline and CRM data to digital environments, and enables customers to resolve identities, enrich profiles, create targetable segments, and activate audiences across advertising channels. Revenue is generated from licensing the platform and data products, with additional value created through integrations into advertiser, publisher, and AdTech workflows.
Category differentiation
TrueData is a B2B advertising identity and data infrastructure provider, not a consumer analytics app or a financial market data vendor. It focuses on identity resolution, onboarding, and audience activation for digital advertising ecosystems.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TrueData is a private US-based data and identity infrastructure company serving advertisers, publishers, data platforms, and AdTech companies. Its core products include a cookieless identity graph, first-party data onboarding and activation tools, and deterministic audience data products used for targeting, enrichment, and measurement across web, in-app, and CTV environments. The company operates as a subsidiary of ID5 following its October 2025 acquisition. The business makes money by licensing access to identity resolution capabilities, data onboarding workflows, and audience datasets to business customers. Its commercial model combines enterprise SaaS-style platform access with ongoing data delivery and activation support. The company’s value proposition is centred on privacy-compliant cross-device resolution, household and device graph mapping, and interoperable audience activation in a post-cookie advertising ecosystem.
Business model & monetisation
TrueData monetises through enterprise data licensing and SaaS-style access to its identity graph, onboarding workflows, and audience data products. Commercial structures include recurring subscriptions for platform access, volume-based pricing tied to data usage or activation scale, licensing of syndicated and custom audience datasets, and commercial integration work associated with onboarding and activation. The dominant model is recurring B2B software and data revenue rather than consumer monetisation.
- Identity graph access
- Software Subscription
- Audience data licensing
- Pay-per-Use
- First-party data onboarding and activation
- Software Subscription
- Custom integrations and data partnerships
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
TrueData Solutions, Inc.
IAB vendor record: 648
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about TrueData
What is TrueData?
TrueData is a B2B data and identity company that provides a cookieless identity graph, first-party data onboarding, and audience data products for digital advertising.
Who uses TrueData?
Enterprise advertisers, publishers, agencies, data platforms, and AdTech companies use TrueData for identity resolution, audience activation, and targeting.
How does TrueData make money?
TrueData makes money through enterprise subscriptions, data licensing, usage-based access, and integration work tied to identity, onboarding, and audience products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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