Intent IQ
Cookieless identity and bid-enhancement infrastructure for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Intent IQ, LLC
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- intentiq.com
What Intent IQ does
Intent IQ runs a B2B AdTech and identity infrastructure model. It builds proprietary identity-resolution technology and embeds it into programmatic supply and demand workflows used by publishers, advertisers, DSPs, SSPs and enterprise data teams. The company creates value by converting fragmented user and device signals into actionable identity and audience intelligence, then using that intelligence to improve targeting, attribution, bid quality and publisher yield in cookie-constrained environments.
Category differentiation
Intent IQ is not a consumer app or a general AI model provider. It is a B2B AdTech and identity-resolution company focused on cookieless audience activation and bidstream enrichment.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Intent IQ is a private US-based AdTech vendor that provides cookieless identity resolution and audience activation infrastructure for advertisers, publishers, SSPs, DSPs and enterprise data teams. Its core products include a proprietary identity graph, cookieless audience activation, bid enhancement and a Snowflake-native first-party data activation app. The company operates across web, in-app and CTV environments and focuses on improving targeting, attribution, bidding efficiency and publisher monetisation without relying on third-party cookies. The business makes money by licensing its software and identity capabilities into programmatic advertising workflows and charging for data activation tied to usage volumes such as bid requests, enriched impressions and activated audience segments. It sits within the AlmondNet group and sells primarily to enterprise buyers that need privacy-safe identity and activation tools integrated into existing programmatic infrastructure.
Company news briefing
Briefing updated:
Intent IQ continues to scale its AI-driven identity resolution and monetisation capabilities for cookieless and identity-less environments. Recent developments include successful European deployment by Media Square, which doubled RPM on inventory, and a Horizon Media pilot delivering a 55% net new audience reach. Supported by leadership commentary from SVP Fabrice Beer-Gabel, the company underscores how accurate identity infrastructure enhances publisher revenue and brand reach across iOS devices without system overhauls.
Business model & monetisation
Intent IQ monetises through enterprise SaaS licensing, platform integration fees and usage-based data activation charges. Commercial pricing is tied to programmatic workflow volume, including bid requests, enriched impressions, activated audience segments and identity signal usage. Its Snowflake-native product supports software-style subscription and platform access revenue, while its identity graph functions as a monetisable data asset within activation and optimisation workflows.
- Identity graph access and enrichment
- Pay-per-Use
- Cookieless audience activation
- Pay-per-Use
- Enterprise platform licensing
- Software Subscription
- Bid enhancement optimisation
- Pay-per-Use
- Snowflake native app access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Intent IQ LLC
IAB vendor record: 1323
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Horizon Media & Intent IQ Pilot Reaches 55% Net New Audience
Identity · Recorded impact score: 2/5
At Cannes 2026, Horizon Media and Intent IQ discussed results from a joint pilot showing 55% net new users reached from existing audiences, with 45% of those converting to purchases. The conversation — led by AdExchanger Editorial Director Sarah Sluis with Fabrice Beer-Gabel (Intent IQ) and John Koenigsberg (Horizon Media) — covered why framing identity as deterministic vs. probabilistic is the wrong debate, the growing importance of accurate identity infrastructure as AI advances, and recommended actions for brands holding first-party data. The pilot reportedly achieved these outcomes without overhauling existing systems.
- Horizon Media and Intent IQ ran a joint pilot showcased at Cannes 2026.
- The pilot reached 55% net new users from existing audiences.
Explore company relationships
Questions about Intent IQ
What is Intent IQ?
Intent IQ is a private AdTech vendor that provides cookieless identity resolution, audience activation, bid enhancement and first-party data activation tools.
Who uses Intent IQ?
Advertisers, agencies, publishers, SSPs, DSPs and enterprise data teams use Intent IQ to improve targeting, attribution and monetisation in programmatic advertising.
How does Intent IQ make money?
It generates revenue through software licensing and usage-based fees for identity enrichment, audience activation, bid optimisation and data activation workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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