Intent IQ
Intent IQ is a cookieless identity and bid-enhancement infrastructure for programmatic advertising.
Analyst Perspective
Intent IQ is a private US-based AdTech vendor that provides cookieless identity resolution and audience activation infrastructure for advertisers, publishers, SSPs, DSPs and enterprise data teams. Its core products include a proprietary identity graph, cookieless audience activation, bid enhancement and a Snowflake-native first-party data activation app. The company operates across web, in-app and CTV environments and focuses on improving targeting, attribution, bidding efficiency and publisher monetisation without relying on third-party cookies. The business makes money by licensing its software and identity capabilities into programmatic advertising workflows and charging for data activation tied to usage volumes such as bid requests, enriched impressions and activated audience segments. It sits within the AlmondNet group and sells primarily to enterprise buyers that need privacy-safe identity and activation tools integrated into existing programmatic infrastructure.
Analyst Signal Briefing
Updated: 7 Aug 2026Intent IQ continues to validate its AI-powered identity resolution technology through successful pilots with Horizon Media and Media Square, achieving a 55% net new audience reach and doubling revenue per thousand impressions on identity-less inventory. Recent discussions at Cannes 2026 highlighted a 45% conversion rate for new users, reinforcing the efficacy of the company’s patent-backed identity graph without requiring infrastructure overhauls. These results solidify Intent IQ’s focus on leveraging AI as a primary enabler for the monetisation of cookieless environments and extending advertiser reach across 150 million iOS devices.
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Key insights about Intent IQ
Category Differentiation
Intent IQ is not a consumer app or a general AI model provider. It is a B2B AdTech and identity-resolution company focused on cookieless audience activation and bidstream enrichment.
Intent IQ: About
Intent IQ runs a B2B AdTech and identity infrastructure model. It builds proprietary identity-resolution technology and embeds it into programmatic supply and demand workflows used by publishers, advertisers, DSPs, SSPs and enterprise data teams. The company creates value by converting fragmented user and device signals into actionable identity and audience intelligence, then using that intelligence to improve targeting, attribution, bid quality and publisher yield in cookie-constrained environments.
How Intent IQ Works & Monetises
Business model analysis and core revenue streams
Intent IQ monetises through enterprise SaaS licensing, platform integration fees and usage-based data activation charges. Commercial pricing is tied to programmatic workflow volume, including bid requests, enriched impressions, activated audience segments and identity signal usage. Its Snowflake-native product supports software-style subscription and platform access revenue, while its identity graph functions as a monetisable data asset within activation and optimisation workflows.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Intent IQ)
Prebid.js 11.29.0 Release
Prebid.js v11.29.0 was published on 2026-08-06 (commit f8feaa9) with new adapters, maintenance updates, and bug fixes. Notable items include the initial release of a DevTools MCP module, new HyperBrainz and Synapse HX bid adapters, a fix for analytics provider configuration types, and multiple maintenance updates across bid adapters (e.g., TripleLift, Yieldmo, VISX). Source tarball and zip artifacts were published with the release.
Read original sourceHorizon Media & Intent IQ Pilot Reaches 55% Net New Audience
At Cannes 2026, Horizon Media and Intent IQ discussed results from a joint pilot showing 55% net new users reached from existing audiences, with 45% of those converting to purchases. The conversation — led by AdExchanger Editorial Director Sarah Sluis with Fabrice Beer-Gabel (Intent IQ) and John Koenigsberg (Horizon Media) — covered why framing identity as deterministic vs. probabilistic is the wrong debate, the growing importance of accurate identity infrastructure as AI advances, and recommended actions for brands holding first-party data. The pilot reportedly achieved these outcomes without overhauling existing systems.
Read original sourceOptable’s Vlad Stesin on Agentic Advertising Workflows
AdExchanger’s Content Studio published an interview with Vlad Stesin, CEO and co‑founder of Optable, about the practical changes in agentic advertising since it was largely theoretical a year ago. Stesin argues that workflow automation is the essential, unglamorous foundation for agentic ad tech, highlights the significance of Publicis’s $2.2 billion acquisition of LiveRamp for where value sits, and describes scenarios where buy‑side AI agents transact with publishers built on agent‑ready infrastructure. The piece frames agentic advertising as a behavior change that is now underway rather than merely a new technology concept. The article was published July 10, 2026.
Read original sourceIntent IQ: Frequently Asked Questions
What is Intent IQ?
Intent IQ is a private AdTech vendor that provides cookieless identity resolution, audience activation, bid enhancement and first-party data activation tools.
Who uses Intent IQ?
Advertisers, agencies, publishers, SSPs, DSPs and enterprise data teams use Intent IQ to improve targeting, attribution and monetisation in programmatic advertising.
How does Intent IQ make money?
It generates revenue through software licensing and usage-based fees for identity enrichment, audience activation, bid optimisation and data activation workflows.
Company Facts
- Founded
- 2009
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- intentiq.com