Blockgraph
Blockgraph is a privacy-safe identity and activation infrastructure for converged TV advertising.
Analyst Perspective
Blockgraph is a B2B advertising technology company focused on identity, privacy-safe data collaboration, audience activation, and measurement for converged TV and premium video advertising. Its platform enables advertisers, publishers, broadcasters, data partners, and measurement providers to match and activate audiences without exposing raw user-level data, using a decentralised and permissioned architecture tailored to connected TV and linear TV workflows. The company generates value by supplying infrastructure for TV addressability rather than operating as a traditional ad network. Its product set spans identity resolution, clean-room style data collaboration, self-serve TV campaign activation, cross-platform measurement, and audience data services. Commercially, it appears to combine enterprise platform access, partner integrations, subscription-style data services, and activation-related ecosystem revenue, with OnDemand specifically positioned as free software access tied to media execution through participating TV partners.
Analyst Signal Briefing
Updated: 3 Jul 2026Blockgraph, a joint venture co-owned by Paramount, Comcast, and Charter Communications—the latter currently finalising a $34.5 billion acquisition of Cox Communications—is prioritising proximity-based advertising strategies. Collaborative research with 4As validates household proximity to physical locations as a primary driver of conversion, moving beyond traditional audience segmentation. CEO Jason Manningham has further emphasised addressing perceived blind spots in generative search by integrating physical-world data to enhance agency discovery and performance.
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Key insights about Blockgraph
Category Differentiation
Blockgraph is not a consumer streaming service or a generic blockchain company. It is a B2B TV advertising infrastructure platform focused on identity, data collaboration, activation, and measurement.
Blockgraph: About
Blockgraph operates as a B2B adtech infrastructure provider for the TV and premium video ecosystem. It creates value by helping media owners, advertisers, and data partners collaborate on identity, targeting, activation, and measurement without directly exposing underlying data. Its model is built around proprietary software, identity infrastructure, partner integrations, and governed data participation across the converged TV supply chain.
How Blockgraph Works & Monetises
Business model analysis and core revenue streams
Blockgraph primarily monetises through enterprise software and ecosystem participation rather than consumer fees. The inputs indicate that OnDemand has no platform or data usage fees, so monetisation there is linked to media activation through participating partners rather than software seat charges. Broader revenue likely comes from enterprise licensing or subscription agreements for identity, data matching, measurement, and data services; data access or signal subscriptions; and commercial arrangements attached to partner integrations and addressable TV workflows.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Blockgraph)
Generative Search Has a Blind Spot. Here's What Agencies Need to Fill It.
Generative search is transforming discovery — but it can't see the physical world. Blockgraph CEO Jason Manningham on the gap agencies need to close.
Read original sourceBlockgraph and 4As Validate Proximity as Core Driver of Advertising Performance
Joint report calls on agencies to move beyond audience segments and focus on households most likely to convert based on proximity to real world locations
Read original sourceBlockgraph Leadership and Ownership Structure
Blockgraph is owned by Comcast NBCUniversal, Charter Communications Inc., and Paramount, indicating a significant backing from major industry players.
Read original sourceBlockgraph: Frequently Asked Questions
What is Blockgraph?
Blockgraph is a B2B adtech platform for privacy-safe identity, audience activation, and measurement across converged TV and premium video.
Who uses Blockgraph?
Advertisers, agencies, broadcasters, publishers, data partners, measurement providers, and local businesses using TV and CTV advertising workflows use Blockgraph.
How does Blockgraph make money?
It appears to monetise through enterprise platform access, partner integrations, data and signal services, and activation-related ecosystem revenue rather than charging consumers.
Company Facts
- Founded
- 2020
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- blockgraph.co