Blockgraph
Privacy-safe identity and activation infrastructure for converged TV advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2020
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- blockgraph.co
What Blockgraph does
Blockgraph operates as a B2B adtech infrastructure provider for the TV and premium video ecosystem. It creates value by helping media owners, advertisers, and data partners collaborate on identity, targeting, activation, and measurement without directly exposing underlying data. Its model is built around proprietary software, identity infrastructure, partner integrations, and governed data participation across the converged TV supply chain.
Category differentiation
Blockgraph is not a consumer streaming service or a generic blockchain company. It is a B2B TV advertising infrastructure platform focused on identity, data collaboration, activation, and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Blockgraph is a B2B advertising technology company focused on identity, privacy-safe data collaboration, audience activation, and measurement for converged TV and premium video advertising. Its platform enables advertisers, publishers, broadcasters, data partners, and measurement providers to match and activate audiences without exposing raw user-level data, using a decentralised and permissioned architecture tailored to connected TV and linear TV workflows. The company generates value by supplying infrastructure for TV addressability rather than operating as a traditional ad network. Its product set spans identity resolution, clean-room style data collaboration, self-serve TV campaign activation, cross-platform measurement, and audience data services. Commercially, it combines enterprise platform access, partner integrations, subscription-style data services, and activation-related ecosystem revenue, with OnDemand specifically positioned as free software access tied to media execution through participating TV partners.
Company news briefing
Briefing updated:
Blockgraph, a joint venture co-owned by Paramount, Comcast, and Charter Communications—the latter currently finalising a $34.5 billion acquisition of Cox Communications—is prioritising proximity-based advertising strategies. Collaborative research with 4As validates household proximity to physical locations as a primary driver of conversion, moving beyond traditional audience segmentation. CEO Jason Manningham has further emphasised addressing perceived blind spots in generative search by integrating physical-world data to enhance agency discovery and performance.
Business model & monetisation
Blockgraph primarily monetises through enterprise software and ecosystem participation rather than consumer fees. The inputs indicate that OnDemand has no platform or data usage fees, so monetisation there is linked to media activation through participating partners rather than software seat charges. Broader revenue comes from enterprise licensing or subscription agreements for identity, data matching, measurement, and data services; data access or signal subscriptions; and commercial arrangements attached to partner integrations and addressable TV workflows.
- Enterprise identity and data collaboration platform access
- SaaS / software licensing
- Activation-related revenue tied to partner media workflows
- Percentage take-rate or ecosystem participation
- Measurement and analytics capabilities
- Software subscription or contracted platform access
- Signal and data enrichment services
- Subscription or data access fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Blockgraph Launches 'Close To Home' Video Series
Recorded impact score: 2/5
Blockgraph has launched a new video series called 'Close To Home' featuring local business stories in NYC neighborhoods, with episodes released on September 15, 22, and 29, 2026.
Blockgraph Launches 'Close to Home' Video Series with First Episode Featuring INKAICO in Park Slope, Brooklyn
Recorded impact score: 3/5
Blockgraph has published the first episode of its new video series 'Close to Home,' featuring CEO Jason Manningham walking the neighborhood with Miguel, owner of INKAICO, a Peruvian restaurant in Park Slope, Brooklyn. The series explores what makes a block work and why proximity matters for local businesses.
Explore company relationships
Questions about Blockgraph
What is Blockgraph?
Blockgraph is a B2B adtech platform for privacy-safe identity, audience activation, and measurement across converged TV and premium video.
Who uses Blockgraph?
Advertisers, agencies, broadcasters, publishers, data partners, measurement providers, and local businesses using TV and CTV advertising workflows use Blockgraph.
How does Blockgraph make money?
It appears to monetise through enterprise platform access, partner integrations, data and signal services, and activation-related ecosystem revenue rather than charging consumers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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