COMPANY

Blockgraph

Blockgraph is a privacy-safe identity and activation infrastructure for converged TV advertising.

Blockgraph operates in the AdTech Vendor segment.

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Distinction

Blockgraph is not a consumer streaming service or a generic blockchain company. It is a B2B TV advertising infrastructure platform focused on identity, data collaboration, activation, and measurement.

Founded
Unknown
Headquarters
Unknown
Core Segment
AdTech Vendor
Company Size
Unknown
Official Links
Website
Verified
2026-04-23

Blockgraph: About

Blockgraph operates as a B2B adtech infrastructure provider for the TV and premium video ecosystem. It creates value by helping media owners, advertisers, and data partners collaborate on identity, targeting, activation, and measurement without directly exposing underlying data. Its model is built around proprietary software, identity infrastructure, partner integrations, and governed data participation across the converged TV supply chain.

Blockgraph: Market Position

Blockgraph is a B2B advertising technology company focused on identity, privacy-safe data collaboration, audience activation, and measurement for converged TV and premium video advertising. Its platform enables advertisers, publishers, broadcasters, data partners, and measurement providers to match and activate audiences without exposing raw user-level data, using a decentralised and permissioned architecture tailored to connected TV and linear TV workflows.

The company generates value by supplying infrastructure for TV addressability rather than operating as a traditional ad network. Its product set spans identity resolution, clean-room style data collaboration, self-serve TV campaign activation, cross-platform measurement, and audience data services. Commercially, it appears to combine enterprise platform access, partner integrations, subscription-style data services, and activation-related ecosystem revenue, with OnDemand specifically positioned as free software access tied to media execution through participating TV partners.

Blockgraph: Frequently Asked Questions

What is Blockgraph?

Blockgraph is a B2B adtech platform for privacy-safe identity, audience activation, and measurement across converged TV and premium video.

Who uses Blockgraph?

Advertisers, agencies, broadcasters, publishers, data partners, measurement providers, and local businesses using TV and CTV advertising workflows use Blockgraph.

How does Blockgraph make money?

It appears to monetise through enterprise platform access, partner integrations, data and signal services, and activation-related ecosystem revenue rather than charging consumers.

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