Decentriq
Privacy-first clean room software for secure data collaboration and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Decentriq AG
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Zürich, Zürich 8000, CH
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- decentriq.com
What Decentriq does
Decentriq sells enterprise software that enables multiple organisations to collaborate on sensitive data without transferring or exposing raw identifiers. Its core value lies in making data sharing, measurement and audience activation possible under strict privacy and compliance constraints. The platform combines secure data processing, audience management and partner discovery, allowing customers to operationalise first-party data across advertising and analytics workflows.
Category differentiation
Decentriq is not a media owner, ad network or DSP; it is a B2B privacy-preserving data collaboration software provider. It should also be distinguished from general-purpose cloud vendors because its core offer is clean-room-native advertising and audience collaboration.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Decentriq is a Swiss B2B software company that provides privacy-first data clean room infrastructure and related audience collaboration tools. Its platform allows organisations to join, analyse and activate first-party data without exposing raw data, using confidential computing and encryption. The company primarily serves advertisers, publishers, retailers, agencies and enterprise data teams that need compliant collaboration, measurement and audience activation workflows. The business operates as an enterprise SaaS provider rather than a media intermediary. It generates revenue from software access to its clean room platform, collaborative audience tools and ecosystem participation, with pricing likely shaped by usage variables such as data volume, collaborators, compute and integrations. The Decentriq Network adds partner discovery and collaboration utility, which can increase adoption and account stickiness.
Company news briefing
Briefing updated:
Under the leadership of CEO and co-founder Maximilian Groth, Decentriq continues to expand its data clean room ecosystem across publishing and sports entertainment, as highlighted by a recent DAZN measurement partnership. Meanwhile, the company's research continues to quantify market inefficiencies, such as a study estimating substantial avoidable German ad waste. Additionally, Decentriq is contributing to broader industry dialogue regarding neutrality and governance standards following platform acquisitions.
Business model & monetisation
Decentriq uses an enterprise SaaS monetisation model. Based on the supplied product data, pricing is customised and likely combines recurring platform subscription fees with usage-based charges tied to data processing, compute, collaborators, queries, integrations and activation workflows. Additional commercial value comes from ecosystem participation through the Decentriq Network, which supports partner-based collaboration and platform expansion rather than media arbitrage.
- Core clean room platform subscriptions
- Software Subscription
- Usage-based compute and data processing
- Pay-per-Use
- Audience activation and collaboration workflows
- Software Subscription
- Network-driven partner collaboration value
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Decentriq AG
IAB vendor record: 1449
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 3
Products & market categories
Featured market maps
- Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Neutrality has two tests, but vendors keep answering the easy one
Data Neutrality · Recorded impact score: 2/5
Erin Lutenski, Head of Marketing at Decentriq, discusses the industry's conflation of two distinct neutrality questions following data platform acquisitions. The first question concerns data exposure, which technical measures like encryption and trusted execution environments can address. The second, harder question concerns incentives: who decides product roadmaps, measurement standards, and partner integrations, and whether a parent company's commercial interests will compromise the platform's neutrality. Using LiveRamp's acquisition by Publicis and the earlier case of Acxiom's acquisition by IPG, Lutenski argues that vendors often provide technical reassurances that do not resolve the underlying incentive concerns. She contends that governance policies are reversible and architecture alone cannot ensure neutrality. The article concludes by urging stakeholders to identify which question a neutrality statement actually answers.
- LiveRamp filed neutrality commitments with the SEC ahead of its acquisition by Publicis.
- Publicis is acquiring LiveRamp.
Explore company relationships
Questions about Decentriq
What is Decentriq?
Decentriq is a B2B software company that provides data clean rooms and collaborative audience tools for privacy-safe data analysis and activation.
Who uses Decentriq?
Its users are advertisers, agencies, publishers, retailers, retail media teams and enterprise data teams that need compliant cross-partner data collaboration.
How does Decentriq make money?
It appears to make money through enterprise SaaS subscriptions, with likely usage-based pricing tied to data processing, collaborators, compute and activation workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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