digitalAudience

digitalAudience operates a B2B software model centred on privacy-compliant data collaboration and audience activation. Customers upload or connect CRM and first-party data, use the platform to normalise, match and segment audiences, and then activate those audiences across integrated media and marketing platforms. The product creates value by reducing friction between data preparation, identity resolution, consent-aware collaboration and channel execution within one workflow.

digitalAudience is a Netherlands-based adtech company that provides a privacy-first platform for data onboarding, audience matching, clean room-style collaboration and cross-channel activation. The legal entity appears to be Social Audience B.V., while digitalAudience is the active commercial brand. Its software is designed to help businesses use first-party and CRM data without exposing raw records, connecting those datasets to activation and measurement workflows through integrations with DSPs, SSPs, CDPs, CRMs, consent tools and identity systems.

The company generates revenue primarily through subscription-based SaaS pricing, with public tiering from starter plans to enterprise deployments. Its direct customers are business users rather than consumers, especially agencies, brands, publishers and retail media networks that need privacy-compliant audience creation and activation. The January 2026 acquisition of Rayn HQ suggests continued product or capability expansion in data collaboration and identity-related workflows.