digitalAudience
Privacy-first audience onboarding and activation platform for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Social Audience B.V.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Johan Huizingalaan 763a, 1066 VH Amsterdam, Netherlands
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- digitalaudience.io
What digitalAudience does
digitalAudience operates a B2B software model centred on privacy-compliant data collaboration and audience activation. Customers upload or connect CRM and first-party data, use the platform to normalise, match and segment audiences, and then activate those audiences across integrated media and marketing platforms. The product creates value by reducing friction between data preparation, identity resolution, consent-aware collaboration and channel execution within one workflow.
Category differentiation
digitalAudience is a B2B adtech and data collaboration platform, not a consumer media property or a standalone DSP. It should be distinguished from larger identity-resolution and clean room vendors by its focus on privacy-safe onboarding and activation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
digitalAudience is a Netherlands-based adtech company that provides a privacy-first platform for data onboarding, audience matching, clean room-style collaboration and cross-channel activation. The legal entity is Social Audience B.V., while digitalAudience is the active commercial brand. Its software is designed to help businesses use first-party and CRM data without exposing raw records, connecting those datasets to activation and measurement workflows through integrations with DSPs, SSPs, CDPs, CRMs, consent tools and identity systems. The company generates revenue primarily through subscription-based SaaS pricing, with public tiering from starter plans to enterprise deployments. Its direct customers are business users rather than consumers, especially agencies, brands, publishers and retail media networks that need privacy-compliant audience creation and activation. The January 2026 acquisition of Rayn HQ suggests continued product or capability expansion in data collaboration and identity-related workflows.
Business model & monetisation
The primary monetisation model is SaaS subscription pricing with tiered plans. Public pricing points to Starter, Pro and Enterprise tiers, with higher tiers adding predefined audiences, deeper analytics and dedicated clean room environments. There may also be indirect monetisation through premium integrations, enterprise implementation scope and enabling publishers or retail media networks to monetise audience assets more effectively, but the clearest evidenced revenue mechanism is recurring software subscription.
- Platform subscriptions
- Tiered SaaS pricing
- Enterprise clean room environments
- Custom enterprise contracts
- Advanced analytics and premium capabilities
- Tier-based upsell
- Implementation and integration support
- Service fee or packaged onboarding
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
digitalAudience B.V.
IAB vendor record: 133
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 5, 7, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
Products & market categories
Subsidiaries & acquisitions
- Rayn
Privacy-first contextual and persona activation software for programmatic advertising.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about digitalAudience
What is digitalAudience?
digitalAudience is a B2B adtech platform for privacy-safe data onboarding, audience matching, collaboration and activation across digital channels.
Who uses digitalAudience?
Its main users are agencies, brands, publishers and retail media networks that need to activate first-party data without exposing raw records.
How does digitalAudience make money?
It primarily earns recurring revenue through tiered SaaS subscriptions, with enterprise pricing for more advanced capabilities and environments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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