digitalAudience

digitalAudience Boosts UK Growth with New Leadership Team

digitalAudience has appointed Paul Smith as Managing Director UK and Cristina (Rusu) Ghiuta as Customer Success Manager UK as part of a prioritized 2026 expansion into the United Kingdom. The hires support digitalAudience’s strategy to build a privacy-first European data collaboration infrastructure that enables brands, publishers and data owners to activate first-party data at scale. In the UK the company plans pilot programmes with publishers, to broaden agency partnerships and to engage in industry discussions on privacy-first data collaboration. The strengthened UK presence complements ongoing expansion across Germany, the Netherlands and the Nordics.

digitalAudience and Spotzi Unite for Global OOH-Digital Retargeting

digitalAudience, a European platform for privacy-safe data collaboration and audience activation, and Spotzi, a global AI-driven location intelligence and out-of-home (OOH) technology provider, announced a strategic partnership on January 27, 2026. The collaboration enables advertisers to activate and retarget audiences exposed to OOH across digital channels, delivering cross-border campaigns powered by a unified data and identity layer. Spotzi’s AI-based OOH capabilities cover planning, exposure measurement, foot-traffic attribution, and digital retargeting, integrated with digitalAudience’s deterministic identity graph and data-sharing infrastructure to translate physical reach into measurable digital activation in a privacy-safe, cookie-less environment. The solution supports display, mobile, social, and retail media and is live in markets worldwide except the US and Canada. The partners describe the offering as an infrastructure-level link between physical and digital worlds, scalable globally. The product is available via digitalAudience’s platform, activation tools, and marketplace integrations.

digitalAudience and Spotzi Launch Global OOH-to-Digital Retargeting

digitalAudience announced a strategic partnership with Spotzi on 27 January 2026 to let advertisers activate and retarget out-of-home (OOH) exposed audiences across digital channels using digitalAudience’s platform. The integration feeds Spotzi’s AI-derived real-world exposure signals (planning, exposure measurement, foot-traffic attribution) into digitalAudience’s identity graph and data collaboration infrastructure, enabling privacy-safe activation without third-party cookies. The joint solution is going live across international markets (excluding the US and Canada) and supports cross-border campaigns across display, mobile, social and retail media. The offering is available via the digitalAudience platform and its activation/marketplace integrations, positioning the partnership as an infrastructure-level bridge between physical OOH reach and measurable digital activation.