Rayn
Privacy-first contextual and persona activation software for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- Danzigerkade 15 C (3rd floor), 1013 AP Amsterdam
- Company size
- <10
- Market role
- Data Provider / Broker
- Official website
- rayn.io
What Rayn does
Rayn provides B2B advertising software that improves targeting and monetisation in cookieless environments. It creates value by analysing content semantically, generating contextual signals and personas, and enabling activation across programmatic ecosystems. Publishers use the platform to increase the value of ad inventory, while advertisers and agencies use it to operationalise audience personas for media buying. Revenue is primarily software-based, with commercial terms linked to scale of usage, processed content, and persona activation.
Category differentiation
Rayn is an AdTech software company for contextual intelligence and persona activation, not a media owner, agency, or consumer app. It should also not be confused with unrelated companies or products using the word 'rain' or similar spelling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rayn is a Dutch advertising technology company, legally referenced as Rayn B.V., focused on privacy-first contextual intelligence and persona activation for programmatic advertising. Its products serve two sides of the market: publishers and media owners using Rayn Air to analyse page content in real time and improve inventory value, and advertisers, brands, and agencies using Rayn Aurora to convert marketing personas into addressable media personas for activation without third-party cookies. The company generates revenue through SaaS-style platform fees tied to processing volume, usage, activation, and enterprise integrations. Rayn sits within the AdTech stack rather than acting as a media owner or agency. As of January 2026, it was acquired by digitalAudience, indicating that its value likely lies in contextual data enrichment, cookieless targeting, and programmatic monetisation infrastructure.
Business model & monetisation
Rayn monetises through SaaS-based pricing tied to platform usage and activation. Rayn Air uses volume-based pricing based on processed documents and monthly active users, with minimum spend thresholds. Rayn Aurora uses a freemium-to-paid model, where persona creation and recommendations may be free while activation, distribution, and enterprise deployment are paid. Additional revenue comes from integrations into programmatic infrastructure such as Prebid and Google Ad Manager.
- Contextual intelligence platform fees
- Software Subscription
- Persona activation and distribution fees
- Software Subscription
- Enterprise integrations and custom deployments
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Rayn B.V.
IAB vendor record: 1220
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 5, 7, 8, 9
- Declared feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Rayn
What is Rayn?
Rayn is a Dutch AdTech company that provides privacy-first contextual intelligence and persona activation software for programmatic advertising.
Who uses Rayn?
Its users are publishers, media owners, ad operations teams, advertisers, brands, agencies, and data teams.
How does Rayn make money?
It makes money through SaaS-style pricing linked to contextual processing, platform usage, persona activation, and enterprise integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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