Covatic
Privacy-first audience activation and measurement platform for publishers and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Covatic Ltd
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 6 Bennetts Hill, Birmingham, UK B2 5ST
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- covatic.com
What Covatic does
Covatic operates a B2B adtech SaaS model. It supplies software infrastructure that enables publishers, broadcasters and advertisers to build addressable audiences, collaborate on data in privacy-safe environments, activate campaigns across multiple channels and measure outcomes. The company creates value by helping customers monetise first-party data and improve advertising effectiveness without third-party cookies or persistent identifiers.
Category differentiation
Covatic is not a consumer media app or ad network; it is a B2B privacy-first adtech software provider. It is best understood as audience activation, clean room and measurement infrastructure for publishers, broadcasters and advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Covatic is a UK-based private adtech software company that provides privacy-first audience activation, data collaboration and measurement tools for publishers, broadcasters, streaming platforms, audio networks and advertisers. Its platform is built to help customers create, activate and measure audiences across web, mobile, connected TV and audio environments without relying on third-party cookies or persistent user IDs. The company generates revenue by licensing its platform and related capabilities as B2B software, with likely enterprise contracts tied to audience activation, attribution, data collaboration and integration work. Its value proposition centres on helping media owners and brands monetise first-party data, improve campaign measurement and extend addressability across channels while maintaining privacy-safe architecture.
Business model & monetisation
Covatic primarily monetises through SaaS licensing and enterprise software contracts. The provided products information indicates platform access sold to publishers, broadcasters and advertisers, likely priced around usage scale, enabled audience activation, attribution volume, data collaboration and campaign activity. Additional revenue comes from integration and deployment work for SDK, tag and API implementations, with pricing framed around measurable yield uplift, monetisation gains and campaign ROI improvements rather than media arbitrage.
- Platform licensing for audience activation and data collaboration
- Software Subscription
- Measurement and attribution software for CTV, audio and cross-device campaigns
- Software Subscription
- Enterprise integration and deployment support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Covatic Ltd
IAB vendor record: 1104
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10
- Declared feature IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Covatic
What is Covatic?
Covatic is a UK adtech software company that provides privacy-first audience activation, data collaboration and measurement tools across web, mobile, CTV and audio.
Who uses Covatic?
Its customers are publishers, media owners, broadcasters, streaming platforms, audio networks, advertisers and programmatic teams that need first-party audience monetisation and attribution.
How does Covatic make money?
It makes money mainly through SaaS licensing and enterprise contracts for its audience, measurement and data collaboration platform, with possible integration fees for deployments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
28 publicly documented primary sources and citations linked across the market graph.
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