NumberEight
Privacy-first audience intelligence for ID-less advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NumberEight Technologies Ltd
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 164-180 Union Street, London
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- numbereight.ai
What NumberEight does
NumberEight operates as an adtech software and data provider. It creates proprietary audience and contextual intelligence products, then sells access to these capabilities to business customers that need privacy-compliant targeting, audience packaging, and inventory monetisation. Value is created by converting on-device, behavioural, content, and environmental signals into activation-ready segments that improve campaign efficiency and publisher yield across digital channels.
Category differentiation
NumberEight is an adtech and audience intelligence vendor, not a consumer app, publisher, or media owner. It should also be distinguished from foundational AI model providers: its AI is applied to targeting and classification rather than selling general-purpose LLM infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
NumberEight is a UK adtech company that provides privacy-first audience intelligence and contextual targeting products for publishers, ad platforms, agencies, programmatic buyers, and advertisers. Its products use on-device AI, behavioural modelling, affinity curation, and contextual classification to help customers target audiences and increase inventory value without relying on cookies or personal identifiers. The company is active across in-app, podcast, audio, and CTV environments. The business monetises through enterprise SaaS-style contracts and data access arrangements tied to usage volume, channels activated, feature depth, and performance outcomes such as CPM uplift. Its core value proposition is helping supply- and demand-side customers restore addressability and monetisation in identifier-constrained environments by packaging deterministic behavioural, affinity, and contextual signals into activation-ready data products.
Company news briefing
Briefing updated:
NumberEight has reinforced its focus on the podcast advertising sector, releasing the 'Global Podcast Advertising Compass 2025' and research challenging demographic stereotypes to improve advertiser targeting. Alongside these market insights, the company formalised its leadership structure, confirming co-founders Abhishek Sen and Chris Watts as CEO and CTO, respectively, supported by a management team including Emma Raz as Commercial Director and Olga Tintore as CFO. These updates signal a dual focus on thought leadership in audio monetisation and corporate governance stability.
Business model & monetisation
The company primarily uses SaaS-style enterprise contracts with customised pricing. Commercial terms appear to vary by data access, usage volume, activated channels, and product feature set, with an additional value-based sales narrative tied to performance improvements such as CPM uplift, inventory enrichment, and campaign efficiency. In practice, revenue comes from software access plus monetisable data assets rather than media ownership or arbitrage.
- Enterprise platform access
- Software Subscription
- Audience and contextual data activation
- Software Subscription
- Channel-specific targeting solutions for podcast and mobile
- Software Subscription
- Custom integrations and expanded feature access
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
NumberEight Technologies Ltd
IAB vendor record: 882
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 5, 10
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
NumberEight Publishes Research on Demographic Data Accuracy
Data & Privacy · Recorded impact score: 1/5
NumberEight has published new research examining the accuracy of demographic data used in digital advertising. The study, reported by ExchangeWire, likely evaluates the reliability of demographic targeting and its implications for advertisers and publishers. The findings could influence how the industry approaches audience targeting and data quality, especially in a landscape moving away from third-party cookies. The research is timely as advertisers seek more accurate and privacy-compliant ways to reach consumers.
- NumberEight published research on demographic data accuracy in advertising.
- The research focuses on the accuracy of demographic data used in ad targeting.
APN and NumberEight Launch Affinity Audiences in Africa
Podcasts · Recorded impact score: 3/5
On 2026-07-23 Africa Podcast Network (APN), Africa's largest podcast network, announced a strategic partnership with NumberEight to launch Affinity Audiences for podcast advertising across the continent. The collaboration brings NumberEight's ID-less audience intelligence to APN, enabling advertisers to activate scalable audience segments built from contextual content signals and demographic modelling without relying on personal identifiers. Advertisers gain access to over 100 ready-made affinity audiences and podcast lookalikes derived from leading African podcast titles. AdsWizz is referenced as a collaborator in market entry commentary. The move aims to boost ad targeting capabilities and commercial opportunities for creators in Africa's rapidly growing podcast market.
- Africa Podcast Network (APN) reaches more than 60 million monthly listens and views through 40+ leading African creators across 54 countries.
- On 2026-07-23 APN announced a strategic partnership with NumberEight to launch Affinity Audiences for podcast advertising in Africa.
Explore company relationships
Questions about NumberEight
What is NumberEight?
NumberEight is a privacy-first adtech company that provides audience intelligence, affinity targeting, and contextual classification for digital advertising without relying on personal identifiers.
Who uses NumberEight?
Its users are publishers, ad platforms, agencies, programmatic buyers, podcast and audio networks, and brand advertisers seeking ID-less targeting and monetisation tools.
How does NumberEight make money?
It makes money through customised enterprise SaaS-style contracts and data access arrangements priced around usage, channels, features, and the monetisation value delivered.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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