Dstillery
Predictive audience targeting and activation software for programmatic buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Dstillery, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Dstillery, Inc. Attn: Privacy Officer 666 3rd Ave, 6th Floor, New York, NY 10017
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- dstillery.com
What Dstillery does
Dstillery operates a B2B adtech model that combines software access with licensable audience data and predictive modelling. It creates value by turning first-party, behavioural, search and retail-intent signals into targetable audience segments, then connecting those segments to buying platforms used by agencies and advertisers. The business benefits from being embedded in campaign planning and activation workflows, where customers use the platform repeatedly for audience discovery, custom modelling, analysis and deployment.
Category differentiation
Dstillery is an audience targeting and activation adtech vendor, not a DSP, SSP or general-purpose foundation-model AI company. It sells predictive audience data and workflow software to marketers and agencies rather than consumer media or e-commerce products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Dstillery is a privately held US advertising technology company focused on audience data, predictive modelling and programmatic activation. Its products help advertisers, media agencies and programmatic buying teams build, analyse and activate custom and pre-built audiences across major DSPs and related activation platforms, particularly for display, video, CTV, in-app and some retail-media-adjacent use cases. The company makes money through a mix of enterprise platform access and usage-based monetisation tied to audience data and activation. Its core value proposition is to shorten the workflow from audience discovery to deployment, using proprietary AI-driven modelling, first-party data onboarding, lookalike creation and audience insights within self-serve and agent-assisted interfaces.
Company news briefing
Briefing updated:
Following the appointment of Evan Hills as COO, Dstillery has continued to scale its AI-driven predictive capabilities through strategic partnerships. The firm launched its DS-1 agentic optimisation tool in collaboration with Canvas Worldwide, providing real-time workflow recommendations for human traders. Furthermore, Dstillery is advancing its positioning within the programmatic media buying space by emphasising the transformative role of AI and predictive analytics in digital advertising.
Business model & monetisation
Dstillery monetises primarily through enterprise software access and ongoing licensing or usage fees for audience data and predictive modelling. Revenue likely comes from self-service platform subscriptions or contracts for DS-1 and Audience Studio, plus activation-linked charges for pre-built and custom audience segments used in DSP workflows. Premium custom modelling, first-party data transformation and specialised audience products such as search lookalikes, retail intent audiences and CTV targeting likely command higher-value campaign or usage-based fees.
- Audience data and segment activation
- Usage-based licensing tied to segment deployment and activation volume
- Self-service audience workflow platform access
- SaaS / software subscription
- Custom AI audience modelling
- Project, campaign or premium usage fees
- Specialised vertical solutions such as CTV and retail intent audiences
- Premium data product pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Dstillery, Canvas Launch DS-1 Agentic Optimization
Agentic AI / Campaign Optimization · Recorded impact score: 3/5
Dstillery announced a partnership with Canvas Worldwide to deploy its DS-1 agentic optimization capability into a live programmatic campaign. Canvas Worldwide acted as an early design and innovation partner, collaborating with Dstillery’s teams and its AI Applied Research & Technology group to co-develop the in-flight optimization workflow. DS-1 continuously monitors campaign performance, surfaces optimization opportunities in real time, and recommends refinements while leaving final decisions (accept, reject, tune) to human traders. The development included contributions from Canvas Developer Lead Britain Eriksen and emphasizes augmenting traders’ work rather than replacing them. Company leaders Sally Lee (Canvas) and Mark Jung (Dstillery) commented on embedding agentic AI across media buying workflows.
- Dstillery partnered with Canvas Worldwide to bring DS-1 agentic optimization to a live programmatic campaign.
- Canvas Worldwide served as an early design and innovation partner for Dstillery’s DS-1.
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Questions about Dstillery
What is Dstillery?
Dstillery is a B2B adtech company that provides predictive audience data, modelling and activation software for programmatic advertising.
Who uses Dstillery?
Its main users are advertisers, media agencies, programmatic traders and ad operations teams that need audience discovery, lookalike modelling and activation.
How does Dstillery make money?
It makes money from enterprise software access, audience data licensing and usage-based fees tied to custom modelling and programmatic activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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