Dstillery
Dstillery is a predictive audience targeting and activation software for programmatic buyers.
Analyst Perspective
Dstillery is a privately held US advertising technology company focused on audience data, predictive modelling and programmatic activation. Its products help advertisers, media agencies and programmatic buying teams build, analyse and activate custom and pre-built audiences across major DSPs and related activation platforms, particularly for display, video, CTV, in-app and some retail-media-adjacent use cases. The company makes money through a mix of enterprise platform access and usage-based monetisation tied to audience data and activation. Its core value proposition is to shorten the workflow from audience discovery to deployment, using proprietary AI-driven modelling, first-party data onboarding, lookalike creation and audience insights within self-serve and agent-assisted interfaces.
Analyst Signal Briefing
Updated: 2 Jul 2026Dstillery has restructured its executive leadership, appointing Michael Beebe as CEO and Evan Hills as COO, alongside new CMO and CFO appointments. Strategically, the firm has expanded its integration with Microsoft, making its multimodal AI-powered audiences available within Microsoft Advertising’s Media Marketplace and launching the DS-1 agentic AI platform on Microsoft Teams. This expansion allows advertisers to utilise predictive signals across CTV and digital channels, simplifying audience discovery and activation workflows within established enterprise environments.
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Key insights about Dstillery
Category Differentiation
Dstillery is an audience targeting and activation adtech vendor, not a DSP, SSP or general-purpose foundation-model AI company. It sells predictive audience data and workflow software to marketers and agencies rather than consumer media or e-commerce products.
Dstillery: About
Dstillery operates a B2B adtech model that combines software access with licensable audience data and predictive modelling. It creates value by turning first-party, behavioural, search and retail-intent signals into targetable audience segments, then connecting those segments to buying platforms used by agencies and advertisers. The business benefits from being embedded in campaign planning and activation workflows, where customers use the platform repeatedly for audience discovery, custom modelling, analysis and deployment.
How Dstillery Works & Monetises
Business model analysis and core revenue streams
Dstillery monetises primarily through enterprise software access and ongoing licensing or usage fees for audience data and predictive modelling. Revenue likely comes from self-service platform subscriptions or contracts for DS-1 and Audience Studio, plus activation-linked charges for pre-built and custom audience segments used in DSP workflows. Premium custom modelling, first-party data transformation and specialised audience products such as search lookalikes, retail intent audiences and CTV targeting likely command higher-value campaign or usage-based fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Dstillery)
Dstillery Adds AI Audiences to Microsoft Media Marketplace
Dstillery announced that its predictive AI-powered audiences are available in Microsoft Advertising’s Media Marketplace as a launch partner. Through the Marketplace, advertisers can discover, plan and activate curated omnichannel inventory packages spanning CTV, video, display and native across more than 30 DSPs and 1,400 direct publishers in nearly 200 countries, with access to over 30% of streaming inventory. Dstillery says its multimodal AI learns from web journeys, CTV signals, search behaviour and purchase-intent signals to build unified audience profiles and predict campaign outcomes. Dstillery’s agentic AI advertising platform, DS-1, is also listed in the Microsoft Marketplace for Microsoft Teams, enabling conversational audience discovery and activation inside Teams workflows. Microsoft and Dstillery executives are quoted describing the integration’s aim to simplify access to premium inventory and audience strategy alignment.
Read original sourceDstillery Brings Predictive AI Audiences to Microsoft Media Marketplace as Launch Partner
Dstillery's AI-powered audiences are now available in Microsoft Advertising's Media Marketplace as part of the platform's new self-service deal discovery experience.
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Read original sourceDstillery: Frequently Asked Questions
What is Dstillery?
Dstillery is a B2B adtech company that provides predictive audience data, modelling and activation software for programmatic advertising.
Who uses Dstillery?
Its main users are advertisers, media agencies, programmatic traders and ad operations teams that need audience discovery, lookalike modelling and activation.
How does Dstillery make money?
It makes money from enterprise software access, audience data licensing and usage-based fees tied to custom modelling and programmatic activation.
Company Facts
- Founded
- 2008
- Headquarters
- Dstillery, Inc. Attn: Privacy Officer 666 3rd Ave, 6th Floor, New York, NY 10017
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- dstillery.com