Digiseg
Cookieless household audience data and measurement for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digiseg ApS
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Gl. Kongevej 3B, st. tv, 1610 Copenhagen, Denmark
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- digiseg.io
What Digiseg does
Digiseg operates a hybrid adtech business combining audience data licensing with software subscriptions. It creates proprietary household-based audience segments, distributes them through DSP integrations, deal IDs, APIs and marketplaces, and sells analytics tools that help customers measure campaign and audience performance without cookies or personal data. Value is created by helping buyers retain targeting and measurement capabilities in privacy-constrained environments while reducing dependence on user-level identifiers.
Category differentiation
Digiseg is not a DSP or identity graph provider; it supplies privacy-safe audience data, audience construction and measurement tools. It should also not be confused with a consumer app or general-purpose AI company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Digiseg is a Danish adtech and data company that provides privacy-first audience segmentation, custom audience building and campaign measurement for programmatic advertising. Its products are built around household-level, cookieless data rather than personal identifiers, and are used to support targeting, activation and analysis across channels including web, in-app, audio and connected TV. The business serves advertisers, agencies, trading desks, analysts and some publishers through a combination of audience data activation, SaaS analytics tools and API-based access. Digiseg makes money through CPM-based data activation, tiered subscription plans for its insights and study tools, usage-based API and event-volume pricing, and enterprise agreements distributed directly and through programmatic marketplaces and platform integrations.
Business model & monetisation
Digiseg uses a hybrid monetisation model. Audience Data is monetised through CPM-based activation pricing and marketplace distribution, while Audience Builder and Insights Platform use tiered SaaS subscriptions with monthly or annual billing. Pricing scales by usage variables such as study event volume, API lookups and access tier, with enterprise contracts offering custom pricing and broader usage rights. This blends recurring software revenue with data licensing and usage-based monetisation.
- Audience data activation
- CPM-based data licensing via programmatic activation
- Insights Platform subscriptions
- Tiered SaaS subscription
- API lookups and study usage
- Usage-based pricing tied to events and API calls
- Enterprise contracts
- Custom annual agreements with broader usage limits
- Marketplace distribution
- Partner-mediated data monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Digiseg
What is Digiseg?
Digiseg is a Danish adtech company that provides cookieless household audience data, audience building tools and measurement software for programmatic advertising.
Who uses Digiseg?
Its users are advertisers, agencies, trading desks, media planners, analysts, data teams and some publishers that need privacy-safe targeting and measurement.
How does Digiseg make money?
It makes money through CPM-based audience data activation, SaaS subscriptions, usage-based API and study pricing, and custom enterprise agreements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Digiseg
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.