Digiseg

Digiseg operates a hybrid adtech business combining audience data licensing with software subscriptions. It creates proprietary household-based audience segments, distributes them through DSP integrations, deal IDs, APIs and marketplaces, and sells analytics tools that help customers measure campaign and audience performance without cookies or personal data. Value is created by helping buyers retain targeting and measurement capabilities in privacy-constrained environments while reducing dependence on user-level identifiers.

Digiseg is a Danish adtech and data company that provides privacy-first audience segmentation, custom audience building and campaign measurement for programmatic advertising. Its products are built around household-level, cookieless data rather than personal identifiers, and are used to support targeting, activation and analysis across channels including web, in-app, audio and connected TV.

The business serves advertisers, agencies, trading desks, analysts and some publishers through a combination of audience data activation, SaaS analytics tools and API-based access. Digiseg makes money through CPM-based data activation, tiered subscription plans for its insights and study tools, usage-based API and event-volume pricing, and enterprise agreements distributed directly and through programmatic marketplaces and platform integrations.