AudienceProject
AudienceProject is a independent cross-media measurement software for advertisers, agencies and publishers.
Analyst Perspective
AudienceProject is a Danish B2B software company focused on independent cross-media audience measurement. Its platform helps advertisers, agencies, publishers and trading desks measure deduplicated reach, frequency and campaign performance across channels including the open web, social media, connected TV and linear TV. The company positions itself as a privacy-safe, cookieless measurement layer rather than a media owner or buying platform. It generates revenue primarily through enterprise SaaS contracts for its measurement and reporting platform, supplemented by paid advisory and professional services. Additional commercial value appears to come from premium modules such as audience activation and reporting capabilities that improve inventory monetisation, channel comparison and in-flight campaign optimisation.
Analyst Signal Briefing
Updated: 19 Aug 2026AudienceProject has appointed former TikTok leader Linnea Johansson as Managing Director Nordics to drive regional growth, following the launch of ‘Elevate’ for independent broadcaster measurement. The company is further expanding its cross-media capabilities through a Pinterest integration in Germany and the UK, whilst maintaining strategic collaborations with WPP to identify unique campaign reach. These developments, supported by updates to the AudienceReport platform, reinforce the firm’s focus on providing neutral, independent validation across social platforms, Connected TV, and the Open Web.
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Key insights about AudienceProject
Category Differentiation
AudienceProject is not a DSP, ad network or media owner. It is an independent measurement and analytics provider focused on cross-media campaign performance and audience reporting.
AudienceProject: About
AudienceProject operates a B2B software model built around cross-media measurement, reporting and audience activation. It creates value by aggregating campaign and audience signals across fragmented media environments, then turning them into unified measurement, reporting and optimisation outputs that help clients compare channels, improve reach and make media allocation decisions. The business is supported by service-led onboarding, advisory and methodological support, which deepen client usage and embed the platform into campaign workflows.
How AudienceProject Works & Monetises
Business model analysis and core revenue streams
AudienceProject monetises through enterprise SaaS subscriptions and negotiated software contracts tied to its cross-media measurement platform. Pricing is likely customised based on campaign volume, market scope, integrations, reporting needs and data usage. It also earns revenue from premium product modules such as audience activation and advanced reporting, alongside managed services including advisory, onboarding, implementation and ongoing optimisation support billed as retainers or project-based fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
AudienceProject: Key Subsidiaries & Acquisitions
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Audience insight and feedback SaaS for publishers and digital teams.
Recent Signals (AudienceProject)
DAZN: More Ad Touchpoints, Fewer Interruptions
DAZN's Patrick Kettenbach discusses the streamer’s approach to advertising around live sports, including new formats like Pause Ads, Stories and a Fanzone designed to add touchpoints without interrupting viewing. DAZN reports most live football viewing occurs on the big screen (75–85%+), consolidates inventory via Google Ad Manager across OTT, YouTube, Kicker and FAST channels (Pluto, Samsung), and runs measurement partnerships with AudienceProject, Nielsen and Data Clean Room provider Decentriq. DAZN uses identity integrations such as LiveRamp's Ramp-ID and The Trade Desk IDs and is in advanced talks to add Utiq, while emphasizing contextual targeting and frequency capping via logins. A cited Lieferando activation showed strong brand-lift and voucher redemption results.
Read original sourceAudienceProject appoints Linnea Johansson as Managing Director Nordics to accelerate Nordic growth
AudienceProject appoints Linnea Johansson as Managing Director Nordics to accelerate Nordic growth. The announcement highlights the hire of a former TikTok leader to drive growth in the Nordics.
Read original sourceWPP Embeds Media Teams Inside Clients' Offices
WPP is placing agency staff directly inside clients' offices under an "embedded" model to act as extensions of clients' marketing teams, says James Weinberg, Executive Director at WPP Media (T&P). In a VideoWeek interview Weinberg discusses CTV definitions and strategy, the limits of attention measurement, broadcasters needing outcome-based proof, WPP's Advanced TV capability (formerly Finecast), and WPP testing large-scale automation via WPP Open to identify TV spots that drive unique reach. He also highlights working with partners such as AudienceProject, and measurement pilots with Adelaide and Lumen, and stresses transparency, consistent measurement, and outcome-linked accountability across the industry.
Read original sourceAudienceProject: Frequently Asked Questions
What is AudienceProject?
AudienceProject is a Danish B2B software company that provides independent cross-media audience measurement, reporting and optimisation tools across TV and digital channels.
Who uses AudienceProject?
Its users are advertisers, media agencies, media planners, trading desks, publishers and media sales organisations that need unified measurement and reporting.
How does AudienceProject make money?
It makes money through enterprise SaaS contracts for its measurement platform, plus premium modules and paid advisory and professional services.
Company Facts
- Founded
- 2010
- Headquarters
- Denmark
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- audienceproject.com