AudienceProject
Independent cross-media measurement software for advertisers, agencies and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Denmark
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- audienceproject.com
What AudienceProject does
AudienceProject operates a B2B software model built around cross-media measurement, reporting and audience activation. It creates value by aggregating campaign and audience signals across fragmented media environments, then turning them into unified measurement, reporting and optimisation outputs that help clients compare channels, improve reach and make media allocation decisions. The business is supported by service-led onboarding, advisory and methodological support, which deepen client usage and embed the platform into campaign workflows.
Category differentiation
AudienceProject is not a DSP, ad network or media owner. It is an independent measurement and analytics provider focused on cross-media campaign performance and audience reporting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AudienceProject is a Danish B2B software company focused on independent cross-media audience measurement. Its platform helps advertisers, agencies, publishers and trading desks measure deduplicated reach, frequency and campaign performance across channels including the open web, social media, connected TV and linear TV. The company positions itself as a privacy-safe, cookieless measurement layer rather than a media owner or buying platform. It generates revenue primarily through enterprise SaaS contracts for its measurement and reporting platform, supplemented by paid advisory and professional services. Additional commercial value comes from premium modules such as audience activation and reporting capabilities that improve inventory monetisation, channel comparison and in-flight campaign optimisation.
Company news briefing
Briefing updated:
AudienceProject continues to expand its leadership team and international footprint, appointing former TikTok leader Linnea Johansson as Managing Director Nordics and former IPG Mediabrands executive Nicklas Jakobsen as Solutions Director Nordics. Building upon its collaboration with the Video Futures Collective to bring independent cross-media audience measurement to Australia, the firm has launched Elevate 3.0 to deliver clearer, more actionable campaign measurement solutions for broadcasters and publishers.
Business model & monetisation
AudienceProject monetises through enterprise SaaS subscriptions and negotiated software contracts tied to its cross-media measurement platform. Pricing is customised based on campaign volume, market scope, integrations, reporting needs and data usage. It also earns revenue from premium product modules such as audience activation and advanced reporting, alongside managed services including advisory, onboarding, implementation and ongoing optimisation support billed as retainers or project-based fees.
- Cross-media measurement platform
- SaaS / software subscription via enterprise contracts
- Reporting and analytics modules
- Premium software modules and platform upsell
- Audience activation and Full Reach capabilities
- Premium module / usage-linked commercial terms
- Advisory services
- Service fee / retainer
- Professional services and implementation
- Project-based service fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AudienceProject A/S
IAB vendor record: 394
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing AudienceProject Elevate 3.0: Clearer and more actionable campaign measurement for media owners
Recorded impact score: 3.5/5
The featured article on AudienceProject's news page has been updated to announce the launch of Elevate 3.0, a new version of their campaign measurement solution offering clearer and more actionable insights for media owners.
AudienceProject introduces Elevate 3.0, appoints Nicklas Jakobsen as Solutions Director Nordics, and partners with Video Futures Collective in Australia
Recorded impact score: 3.5/5
The AudienceProject blog features the launch of Elevate 3.0, described as clearer and more actionable campaign measurement for media owners, alongside new press releases announcing the appointment of former IPG Mediabrands executive Nicklas Jakobsen as Solutions Director Nordics and a collaboration with Video Futures Collective to bring independent cross-media audience measurement to Australia.
Video Futures Collective collaborates with AudienceProject to bring independent cross-media audience measurement to Australia
Recorded impact score: 3.5/5
Video Futures Collective collaborates with AudienceProject to bring independent cross-media audience measurement to Australia
AudienceProject appoints Linnea Johansson as Managing Director Nordics to accelerate Nordic growth
Recorded impact score: 4/5
AudienceProject appoints Linnea Johansson as Managing Director Nordics to accelerate Nordic growth. The announcement highlights the hire of a former TikTok leader to drive growth in the Nordics.
Introducing AudienceProject Elevate for broadcasters and publishers: Prove the value of your inventory with independent, scalable measurement
Recorded impact score: 4/5
Introducing AudienceProject Elevate for broadcasters and publishers: Prove the value of your inventory with independent, scalable measurement
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Customer Success Manager, Australia(Senior) | Customer Success | Sydney, Australia | |
| Sales Director, Nordics(Director) | Sales | Stockholm, Sweden | |
| Solutions Director, Italy(Director) | Commercial | Italy |
Explore company relationships
Questions about AudienceProject
What is AudienceProject?
AudienceProject is a Danish B2B software company that provides independent cross-media audience measurement, reporting and optimisation tools across TV and digital channels.
Who uses AudienceProject?
Its users are advertisers, media agencies, media planners, trading desks, publishers and media sales organisations that need unified measurement and reporting.
How does AudienceProject make money?
It makes money through enterprise SaaS contracts for its measurement platform, plus premium modules and paid advisory and professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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