VideoAmp

The company operates a B2B data and software platform model in the advertising and media measurement market. It aggregates and processes large‑scale TV viewership and digital exposure data, links this to an identity graph, and exposes the resulting datasets and analytics through enterprise software products (planning, optimisation, attribution, measurement) and integration APIs. Value is created by enabling advertisers, agencies and publishers to plan and optimise campaigns across linear TV, CTV/OTT and digital, measure deduplicated reach and outcomes, and in some cases transact media using its metrics as an alternative currency.

Revenue is primarily generated through multi‑year enterprise platform and data licences to advertisers, agency holding groups and publishers, complemented by integration fees and professional services for implementation, data onboarding and workflow automation. Additional value and revenue come from commercial arrangements where its measurement is used as trading currency, including outcome‑based guarantees and agreements tied to guaranteed media spend measured on its platform.

VideoAmp, Inc. is a United States‑based software and data company focused on cross‑platform media measurement, attribution and currency for television, streaming and digital advertising. It uses a commingled TV viewership dataset, identity graph and clean‑room technology to provide unified planning, optimisation and outcome measurement across linear TV, CTV/OTT and digital channels. Products include a planning and attribution suite, reach‑extension tools, and a data and identity engine positioned as currency‑grade measurement adopted by media owners and advertisers.

The company generates revenue by selling enterprise licences and data‑driven measurement services to large advertisers, media agencies and media owners/publishers. It structures bespoke commercial agreements around access to its software platform, audience and identity data, cross‑channel attribution, and use of its data as trading currency, alongside associated services for onboarding, optimisation and campaign execution. Its role in the market is as a B2B ad measurement and attribution provider competing with incumbents such as Nielsen and comScore.