VideoAmp

VideoAmp operates a B2B software and data infrastructure model for the advertising ecosystem. It provides enterprise platforms, APIs and data assets for cross-screen planning, audience measurement, attribution, identity resolution and media currency. The company creates value by helping buyers and sellers make comparable decisions across linear TV, streaming and digital environments, then monetises that value through contracted platform access, implementation and usage-linked commercial terms.

VideoAmp is a private US media measurement and planning software company serving advertisers, agencies, media buyers, publishers and platform partners. Its products help customers plan, optimise and measure campaigns across linear TV, streaming and digital media, using audience data, attribution tooling, API integrations and privacy-oriented identity infrastructure. The company competes with measurement providers such as Nielsen, Comscore, iSpot.tv and Samba TV.

The business makes money primarily from enterprise software access, implementation and data-driven measurement services, with additional monetisation tied to platform usage and transaction-linked fees where its planning and measurement infrastructure is embedded in media workflows. Its core value proposition is to provide an alternative cross-platform measurement and media currency layer that links audience exposure to business outcomes across fragmented video channels.