VideoAmp

Omnicom Measures CTV Ad Frequency Across Platforms

Omnicom has added cross-platform ad frequency measurement capabilities to the clean room used by its Omnicom Media division, enabling post‑campaign measurement of reach, frequency and performance across streaming publishers and linear TV within a single clean room instance. The enhancement leverages Acxiom identity infrastructure combined with Snowflake, Albertsons Media Collective and VideoAmp signals (including ACR and set‑top‑box data). Publishers are now passing a Creative ID into the multiplatform clean room and Acxiom’s Real ID helps map household exposures to conversions and sales data. The capability is live across Disney, NBCUniversal, Paramount and multiple VOD/FAST channels, and allows advertisers and Omnicom agencies to tie frequency and reach to business outcomes and optimize future campaigns while reducing repetitive ad exposure.

VideoAmp Launches AI-Powered Reporting for Measurement

VideoAmp announced an AI-powered reporting experience that enables media buyers and sellers to query the company's census-level campaign measurement in natural language and receive ready-to-use answers, visualizations and summaries. The feature — the first phase of VideoAmp’s 2026 roadmap toward a fully AI-powered media performance platform — initially supports advanced reach, frequency and outcome measurement. The AI is embedded in VideoAmp’s measurement stack with a semantic layer designed to prevent fabricated answers, flag caveats when data is insufficient, and produce defensible outputs. The launch will begin with a beta program for select clients; Omnicom Media is named as a first adopter. VideoAmp CEO Tony Fagan is quoted describing the product as built from inside the platform rather than as a conversation layer on top of data.

Platforms Say Planning, Programmatic Will Grow Digital Audio Budgets

Industry panelists at The Trade Desk’s audio OpenForum in New York argued that digital audio remains under-monetized despite high consumption and growing programmatic support. Citing GWI and eMarketer data, speakers noted audio accounts for roughly 30% of U.S. adults’ media time but receives only about 3% of U.S. ad spend. Panelists from The Trade Desk, SiriusXM, Spotify and others said the missing pieces are deeper upstream integration of audio into agency planning tools, more programmatic guaranteed and always-on buying, and adoption of omnichannel planning and agentic buying workflows. Podcast formats and host‑read creative remain constraints for programmatic insertion, while integrations (e.g., SiriusXM with VideoAmp) and DSP support aim to move audio earlier into campaign plans.