COMPANY

VideoAmp

VideoAmp is a cross-platform TV and digital media measurement and planning platform.

Analyst Perspective

VideoAmp is a private US media measurement and planning software company serving advertisers, agencies, media buyers, publishers and platform partners. Its products help customers plan, optimise and measure campaigns across linear TV, streaming and digital media, using audience data, attribution tooling, API integrations and privacy-oriented identity infrastructure. The company competes with measurement providers such as Nielsen, Comscore, iSpot.tv and Samba TV. The business makes money primarily from enterprise software access, implementation and data-driven measurement services, with additional monetisation tied to platform usage and transaction-linked fees where its planning and measurement infrastructure is embedded in media workflows. Its core value proposition is to provide an alternative cross-platform measurement and media currency layer that links audience exposure to business outcomes across fragmented video channels.

Analyst Signal Briefing

Updated: 19 Aug 2026

VideoAmp continues its AI-driven restructuring, recently eliminating the CTO position and reducing its workforce by 50–60 roles to prioritise automated efficiencies. To strengthen commercial ties, the firm appointed Andrea Zapata as SVP of Agency Partnerships and expanded its MediaRadar integration to provide spot-level viewership ratings. This evolution supports VideoAmp’s rebranded focus on ‘Audience & Outcome Measurement’ and the rollout of AI-powered reporting, which Omnicom Media is now utilising to integrate ACR and set-top-box signals into cross-platform clean room environments for enhanced frequency measurement.

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Key insights about VideoAmp

Competitors

Key competitors include Samba TV, iSpot.tv, Comscore.

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Similar Companies

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Acquisitions

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Category Differentiation

VideoAmp is not a video streaming service or media owner; it is a B2B advertising measurement and planning platform. It is best distinguished from legacy audience ratings firms by its cross-platform software, identity and clean room infrastructure.

VideoAmp: About

VideoAmp operates a B2B software and data infrastructure model for the advertising ecosystem. It provides enterprise platforms, APIs and data assets for cross-screen planning, audience measurement, attribution, identity resolution and media currency. The company creates value by helping buyers and sellers make comparable decisions across linear TV, streaming and digital environments, then monetises that value through contracted platform access, implementation and usage-linked commercial terms.

How VideoAmp Works & Monetises

Business model analysis and core revenue streams

VideoAmp uses a hybrid enterprise SaaS and data monetisation model. Customers typically enter annual enterprise contracts for access, onboarding and implementation, and some relationships also include usage-based or transaction-linked fees tied to media spend, measurement currency usage or API-enabled workflow processing. Revenue therefore comes from software subscription-style commitments, platform access, data/measurement services and embedded workflow monetisation.

Revenue Channels

Enterprise platform contractsSaaS / software subscription with annual commitments

Measurement and attribution servicesContracted analytics and data-driven measurement

Transaction-linked media workflow feesPercentage take-rate tied to media spend or processed transactions

API and partner integration accessEnterprise licensing and embedded platform access

Side-by-Side Comparisons

Compare VideoAmp directly with top competitors

VideoAmp vs Samba TV→VideoAmp vs iSpot.tv→VideoAmp vs Comscore→

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

Connected TV (CTV) & OTT Display, Web & Mobile

Technology

Identity Management & Universal ID Customer Data & Clean Room Platform (CDP/DCR)Measurement & Analytics Platform

VideoAmp: Key Competitors & Alternatives

Samba TV
Cross-screen TV measurement and audience intelligence platform.
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iSpot.tv
TV and streaming ad measurement and attribution software for enterprises.
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Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
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Nielsen
Media measurement, ad intelligence, and content data provider.
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Cadent
Unified TV and video advertising platform for cross-screen activation.
Analyze Profile →

→ View full competitor landscape

Recent Signals (VideoAmp)

DigidayAug 18, 2026

TV measurement consolidation accelerates

Nielsen agreed to acquire DoubleVerify for $2.15 billion, triggering a week of rapid shifts in the TV and cross-platform measurement market. Rival measurement firms have responded with cost-cutting and strategic reorganizations: VideoAmp cut 50–60 roles including its CTO, and Comscore unveiled an "ROI Strategy" with workforce reductions to realize $20–25 million in annual run-rate savings while investing in cross-platform intelligence, activation, and AI. Observers say the moves highlight a competitive pivot toward scale, differentiated data assets and AI-enabled signal aggregation across planning, activation and attribution. Related coverage includes iSpot publishing a whitepaper on outcome measurement and DataBeat reporting ads.txt activity that it calls a market "cleanup." The briefing frames consolidation, layoffs and product convergence as evidence the economics of measurement are changing.

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Hello PartnerAug 11, 2026

PI LIVE BuildLab Launches to Build Next‑Gen Partnership Tools

Hello Partner's newsletter announces the launch of PI LIVE BuildLab, an initiative at PI LIVE Europe this September aimed at architecting next‑generation partnership tools. Impact.com is announced as a supporter of the first edition. The newsletter also highlights industry stories including new research showing LLM chatbots struggle to find discounts, VideoAmp cutting 20% of its workforce amid an AI push (including the CTO role), and PubMatic rolling out a 'guardrail architecture' for agentic advertising. The edition includes a limited‑time Boutique Agency Pass offer for PI LIVE and practical advice for affiliate managers.

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Hello PartnerAug 10, 2026

VideoAmp Cuts 20% of Workforce for AI Shift

Ad measurement provider VideoAmp cut approximately 20% of its workforce, a move the company attributed to AI, according to reporting cited by the Wall Street Journal. The layoffs included VideoAmp's chief technology officer, a role the company reportedly will not refill. The story was published on August 10, 2026 on HelloPartner and references WSJ reporting.

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VideoAmp: Frequently Asked Questions

What is VideoAmp?

VideoAmp is a B2B media measurement, planning and optimisation platform for advertisers, agencies, publishers and media partners across TV, streaming and digital channels.

Who uses VideoAmp?

Its users are enterprise media buyers and sellers, including brand advertisers, agencies, planners, publishers, developers and adtech partners that need cross-platform planning and measurement tools.

How does VideoAmp make money?

It earns revenue from enterprise platform contracts, implementation and measurement services, plus usage-based or transaction-linked fees tied to APIs, data and media workflow processing.

Company Facts

Founded: 2014
Headquarters: United States
Core Segment: AdTech Vendor
Company Size: 201–500
Official Link: videoamp.com