VideoAmp
Cross-platform TV and digital media measurement and planning platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VideoAmp, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- videoamp.com
What VideoAmp does
VideoAmp operates a B2B software and data infrastructure model for the advertising ecosystem. It provides enterprise platforms, APIs and data assets for cross-screen planning, audience measurement, attribution, identity resolution and media currency. The company creates value by helping buyers and sellers make comparable decisions across linear TV, streaming and digital environments, then monetises that value through contracted platform access, implementation and usage-linked commercial terms.
Category differentiation
VideoAmp is not a video streaming service or media owner; it is a B2B advertising measurement and planning platform. It is best distinguished from legacy audience ratings firms by its cross-platform software, identity and clean room infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
VideoAmp is a private US media measurement and planning software company serving advertisers, agencies, media buyers, publishers and platform partners. Its products help customers plan, optimise and measure campaigns across linear TV, streaming and digital media, using audience data, attribution tooling, API integrations and privacy-oriented identity infrastructure. The company competes with measurement providers such as Nielsen, Comscore, iSpot.tv and Samba TV. The business makes money primarily from enterprise software access, implementation and data-driven measurement services, with additional monetisation tied to platform usage and transaction-linked fees where its planning and measurement infrastructure is embedded in media workflows. Its core value proposition is to provide an alternative cross-platform measurement and media currency layer that links audience exposure to business outcomes across fragmented video channels.
Company news briefing
Briefing updated:
VideoAmp has secured Joint Industry Committee re-certification as a national TV measurement currency through 2028, reinforcing its market position amidst broader industry consolidation and recent workforce restructuring. The company continues to expand its ecosystem integrations, powering linear TV planning for DeepIntent's Cora platform and GumGum's sports media solution, alongside an expanded data collaboration with MediaRadar and the appointment of Andrea Zapata as SVP of Agency Partnerships.
Business model & monetisation
VideoAmp uses a hybrid enterprise SaaS and data monetisation model. Customers typically enter annual enterprise contracts for access, onboarding and implementation, and some relationships also include usage-based or transaction-linked fees tied to media spend, measurement currency usage or API-enabled workflow processing. Revenue therefore comes from software subscription-style commitments, platform access, data/measurement services and embedded workflow monetisation.
- Enterprise platform contracts
- SaaS / software subscription with annual commitments
- Measurement and attribution services
- Contracted analytics and data-driven measurement
- Transaction-linked media workflow fees
- Percentage take-rate tied to media spend or processed transactions
- API and partner integration access
- Enterprise licensing and embedded platform access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- iSpot.tv
TV and streaming ad measurement and attribution software for enterprises.
- DISQO
Advertising measurement and consumer insights platform for brands and agencies.
Side-by-side comparisons
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
VideoAmp Receives JIC Re-Certification as National TV Measurement Currency Through 2028
Recorded impact score: 4/5
VideoAmp announced it received JIC re-certification as a national TV measurement currency through 2028, as covered by Adweek. Additionally, VideoAmp is powering DeepIntent's new Cora platform for linear TV planning and forecasting, and GumGum's sports media solution for addressable audiences.
JIC Recertifies Comscore, iSpot, VideoAmp as TV Currencies
TV Measurement · Recorded impact score: 2/5
The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 term. This certification, which applies to the upcoming 2026-2027 broadcast TV season, is a vote of confidence in these companies' ability to serve as transactionable metrics for buying and selling TV advertising inventory. The JIC noted that this was its most comprehensive currency evaluation to date, assessing providers against buy- and sell-side requirements. The recertification underscores the ongoing shift towards cross-platform measurement and the growing acceptance of alternative currencies beyond traditional panels.
- Comscore, iSpot, and VideoAmp were recertified by the U.S. JIC for 2026-2028.
- The certification covers the 2026-2027 broadcast TV season.
Swayable's Jenny Wall on CTV's Mid-Funnel Role
CTV Advertising · Recorded impact score: 2/5
Jenny Wall, newly appointed Chief Growth Officer at Swayable, discusses the growing focus on performance in CTV advertising, but stresses the enduring importance of mid-funnel brand building. She highlights that while performance marketing is gaining attention, creating demand through creative and upper-funnel strategies remains crucial. Wall sees AI as a decision-support tool rather than a replacement for human creativity, and notes that clean rooms and identity graphs are enabling better outcome measurement. She argues that CTV should be priced as premium TV, not undervalued digital, and that mid-funnel strategies will rival programmatic in importance. Swayable hired Brian Lawrence as CRO, forming a leadership trio with CEO James Slezak to drive growth.
- Jenny Wall joined Swayable as Chief Growth Officer, previously at VideoAmp, Hulu, and Netflix.
- Swayable hired Brian Lawrence as Chief Revenue Officer.
VideoAmp Powers GumGum’s Sports Media Solution and DeepIntent’s Cora Launch
Recorded impact score: 3.5/5
Two new press releases: VideoAmp powers GumGum’s sports media solution and DeepIntent’s Cora launch with VideoAmp powering linear TV planning & forecasting.
VideoAmp Cuts 20% of Workforce for AI Shift
Measurement & Analytics Platform · Recorded impact score: 2/5
Ad measurement provider VideoAmp cut approximately 20% of its workforce, a move the company attributed to AI, according to reporting cited by the Wall Street Journal. The layoffs included VideoAmp's chief technology officer, a role the company reportedly will not refill. The story was published on August 10, 2026 on HelloPartner and references WSJ reporting.
- VideoAmp cut 20% of its staff.
- The layoffs included VideoAmp's chief technology officer, a role reportedly not being refilled.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Manager, Delivery(Manager) | Engineering | United States | |
| Principal AI Infrastructure Engineer(Principal) | Engineering | United States |
Explore company relationships
Questions about VideoAmp
What is VideoAmp?
VideoAmp is a B2B media measurement, planning and optimisation platform for advertisers, agencies, publishers and media partners across TV, streaming and digital channels.
Who uses VideoAmp?
Its users are enterprise media buyers and sellers, including brand advertisers, agencies, planners, publishers, developers and adtech partners that need cross-platform planning and measurement tools.
How does VideoAmp make money?
It earns revenue from enterprise platform contracts, implementation and measurement services, plus usage-based or transaction-linked fees tied to APIs, data and media workflow processing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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