Cadent
Unified TV and video advertising platform for cross-screen activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cadent, LLC
- Entity type
- COMPANY
- Headquarters
- 1675 Broadway, 22nd Floor, New York, NY 10019
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- cadent.com
What Cadent does
Cadent operates an integrated B2B advertising technology platform that consolidates media planning, audience activation, buying, supply access and measurement for video-led advertising. It creates value by reducing fragmentation between linear TV, CTV, digital video and YouTube, allowing advertisers and agencies to run campaigns through a single workflow supported by proprietary identity data and predictive models. The business captures value both as software infrastructure and as a transaction layer embedded in campaign execution.
Category differentiation
Cadent is an advertising technology platform for cross-screen media buying, identity and measurement. It is not a postal logistics company or a general-purpose marketing agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cadent, LLC is a private AdTech vendor that provides a unified advertising platform for planning, activating and measuring campaigns across linear TV, connected TV, digital video, display and YouTube. Its product stack combines demand-side buying, supply-side inventory access, audience and identity tools, predictive optimisation, creative intelligence and measurement in a single operating environment. The company serves advertisers, media agencies and programmatic trading teams that need cross-screen media execution and reporting. Cadent generates revenue through a hybrid software and media transaction model. Customers pay for access to platform capabilities such as DSP, SSP, audience management, identity resolution and analytics, while Cadent also captures fees on programmatic media spend transacted through its platform. Its position has strengthened through M&A under Novacap ownership, including the acquisition of AdTheorent in 2024 and VuePlanner in 2025, which expanded machine-learning programmatic capabilities and YouTube planning, optimisation and measurement.
Company news briefing
Briefing updated:
Cadent continues to advance its cross-channel advertising workflows following its acquisition of VuePlanner to unify TV and YouTube inventory. The predictive advertising company has announced a leadership transition to support its ongoing growth strategy, while publishing market guidance for the upcoming holiday shopping season. Additionally, Cadent has expanded its market reach through participation in Adswerve's newly launched premium supply offering.
Business model & monetisation
Cadent monetises through enterprise platform access and media execution economics. Revenue comes from software-style access to its unified platform modules, including DSP, SSP, audience management, identity, creative intelligence and measurement, plus take-rates or usage-linked fees on programmatic media spend. Additional monetisation comes from premium CTV inventory access, data and identity products such as Viewer Graph, and advanced analytics and optimisation capabilities sold as higher-value modules or bundled enterprise contracts.
- Platform access and enterprise licensing
- Software Subscription
- Programmatic media transaction fees
- Percentage Take-Rate
- Data and identity products
- Pay-per-Use
- Measurement and analytics modules
- Software Subscription
- Premium CTV inventory access
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cadent Announces Leadership Transition to Support Company's Growth Strategy
Recorded impact score: 4/5
NEW YORK, Sept. 23, 2026 /PRNewswire/ -- Cadent, the predictive advertising company, today announced...
Cadent Acquires VuePlanner (Dec 2025)
M&A · Recorded impact score: 2/5
Cadent is listed as a streaming app on State of Streaming and is reported to have acquired VuePlanner in December 2025 to unify TV and YouTube advertising workflows. The publisher page links to Cadent's website and highlights State of Streaming's coverage of the deal, related podcasts (including a Viant earnings episode with Jon Schulz, CMO of Viant), and a free 2026 Advertiser's Guide to Streaming TV. The page functions as a company profile within State of Streaming's directory of streaming and adtech companies.
- Cadent is listed as a Streaming App on State of Streaming and links to https://cadent.tv/.
- State of Streaming published a coverage item: "Cadent Buys VuePlanner to Unify TV and YouTube Ads" dated Dec 2025.
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Questions about Cadent
What is Cadent?
Cadent is a private AdTech vendor that provides a unified platform for planning, buying and measuring advertising across linear TV, CTV, digital video, display and YouTube.
Who uses Cadent?
Cadent is used by advertisers, brand marketers, media agencies, programmatic trading teams, media planners and ad operations teams running cross-screen video campaigns.
How does Cadent make money?
Cadent makes money through enterprise platform fees, usage-linked software access, data and measurement products, and take-rates on programmatic media transactions executed through its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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