Cadent

Adswerve Launches Premium Supply for Programmatic ROI

Adswerve announced Adswerve Premium Supply, a managed premium supply offering intended to simplify programmatic media buying, reduce wasted spend, and provide access to curated, brand-safe inventory across the open web and premium channels. The service complements existing DSP setups, provides pre-negotiated deals, full transparency, and is DSP-agnostic. Adswerve says the solution leverages its media experts, agentic AI, and partnerships with publishers and platforms — including LM Supply, Magnite, Cadent, and Sovrn — to create tailored inventory packages. The announcement cites industry inefficiency, noting the Association of National Advertisers estimated $26.8 billion in wasted ad spend in 2025.

Integral Ad Science Appoints Lidiane Jones as CEO

Lidiane Jones began as CEO of Integral Ad Science (IAS) in early July 2026, succeeding Lisa Utzschneider, who will move into a special advisory role on the board. The change follows Novacap’s $1.9 billion take-private of IAS. Jones, who led Bumble, ran Slack after its Salesforce acquisition and held product roles at Microsoft, said she will position IAS as the industry’s "trust infrastructure" for the AI era—extending verification across open web, social, CTV, audio, gaming and LLM/chat environments. Her near-term priorities include meeting customers, accelerating product innovation, focusing on AI assistants and contextual approaches to AI-generated content, exploring AI partnerships and keeping M&A on the table to support agentic bidding and chatbot-driven ad workflows.

Prebid.js 11.23.0 Released

Between July 8–20, 2026 Prebid published three Prebid.js releases: 11.23.0 (2026-07-08, commit 495a6b6), 11.24.0 (2026-07-14, assets ts 2026-07-14T16:59:08Z) and 11.25.0 (2026-07-20, commit 3701f58). The releases introduced new bid adapters (MediaGo Technology LLC and JJTech in earlier updates; Pinelake and OCM in 11.25.0), core fixes (escaping user‑sync iframe URLs, PBS host‑company vendor consent check, TCF control TypeError fix, gamAdserverVideo cust_params array encoding) and bug fixes (TeqBlaze undefined bidfloor, mobile GAME_MANUAL_INTERSTITIAL rendering, usersync iframe styling). Maintenance and quality improvements included Equativ adapter enhancements (placementuuid + forwarded inventory), Aso GVL IDs, Cortex regional endpoints, build/dependency bumps, CI/e2e/workflow fixes, removal of deprecated istanbul, lint fixes, and published source archives.