Cadent

Cadent operates a B2B adtech platform model. It creates value by helping advertisers and agencies unify fragmented video and digital media buying within a single workflow, using predictive scoring, identity resolution, premium supply access and measurement. The company captures revenue through software access, fees tied to media activation, data-enabled targeting and managed execution services, while expanding platform breadth through acquisitions and integrations.

Cadent is a US-based advertising technology company that provides software and activation infrastructure for converged TV, connected TV and digital programmatic advertising. Its platform combines campaign planning, audience activation, media buying, identity resolution, supply curation and measurement, with a particular emphasis on video and privacy-forward household targeting. The company sells primarily to brand advertisers, media agencies and programmatic buyers that want to run cross-screen campaigns across linear TV, CTV, web, mobile and YouTube.

Cadent makes money through a mix of enterprise software access, media spend-linked platform fees, data and audience activation charges, and managed-service execution. Its product set includes a DSP-oriented buying platform, curated premium CTV supply tools, an identity graph and measurement-oriented video workflows. Recent acquisition activity indicates a strategy of broadening capabilities across programmatic performance, audience data and cross-screen video planning.