InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- InMobi Pte Ltd
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- India
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Official website
- inmobi.com
What InMobi does
InMobi runs a hybrid ad tech and media model. On the demand side, it provides programmatic buying tools that let advertisers and app marketers purchase mobile inventory across exchanges. On the supply side, it helps publishers and app developers monetise in-app inventory. It also owns consumer media surfaces, which generate proprietary inventory and data that can improve monetisation and targeting. Value is created by aggregating mobile demand and supply, improving campaign performance, and monetising both partner and owned inventory.
Category differentiation
This company is not just a single mobile ad network or a pure consumer app publisher; it operates a broader mobile advertising platform with DSP and monetisation capabilities. It should also be distinguished from standalone measurement vendors, since measurement is only one adjacent capability within the wider group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
InMobi is an Indian mobile-first advertising technology company that operates programmatic media buying and monetisation infrastructure for advertisers, app marketers, developers and publishers. Its core offering is a DSP and broader advertising platform that gives buyers access to mobile in-app inventory across exchanges, while also supporting supply-side monetisation and campaign optimisation. The company makes money primarily from a take-rate on advertising spend and revenue share from monetised inventory. Beyond its core ad tech business, InMobi also owns consumer-facing properties such as Glance and 1Weather, which provide additional ad inventory, engagement surfaces and first-party data. This gives the group a hybrid model: infrastructure revenue from ad transactions plus ad-supported monetisation from owned audience products. Customers directly paying InMobi are mainly brands, advertisers, agencies, app marketers and publishers rather than end consumers.
Company news briefing
Briefing updated:
InMobi has expanded its agentic advertising ecosystem, launching a conversational AI agent for Buyer Hub and partnering with Scope3 to deploy a sell-side agent for Glance inventory. These developments leverage the IAB Tech Lab’s new Agentic Mobile standard to automate cross-platform workflows. While the FRAME Attention suite reported a 67.4% lift in ad recall, InMobi remains under scrutiny following an Electronic Frontier Foundation report regarding precise location data transmission via its SDKs. Regional expansion continues with the appointment of Ashim Sen to lead Americas telecom and OEM monetisation.
Business model & monetisation
InMobi primarily monetises through programmatic advertising take-rates on media spend flowing through its DSP and exchange-related infrastructure. Campaigns are commonly priced on CPM, CPC or CPA terms depending on the objective. It also earns publisher-side monetisation revenue through revenue-sharing arrangements on in-app ad impressions. In addition, its owned consumer surfaces such as Glance and 1Weather generate ad-supported revenue from selling inventory and using first-party data to improve targeting and yield.
- Programmatic media buying via DSP
- Percentage Take-Rate
- Publisher and app monetisation
- Media Arbitrage
- Owned inventory monetisation from consumer properties
- Ad-Supported
- Platform access and tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
InMobi Technology Services Pte. Ltd.
IAB vendor record: 333
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 4,637 · inmobi.com
Products & market categories
Competitors & alternatives
- Liftoff
Mobile app growth and monetisation platform for in-app advertising.
- BIGO Ads SSP
Programmatic SSP and app monetisation platform for developers.
- Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
- Vlion
Adtech platform linking China-focused demand with app publisher monetisation.
- zMaticoo
Mobile-first programmatic ad platform for in-app buying and monetisation.
Side-by-side comparisons
Subsidiaries & acquisitions
- Appsumer by InMobi
Mobile app analytics SaaS for cross-channel user acquisition reporting.
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
InMobi Launches Conversational AI Agent for Buyers
Conversational AI · Recorded impact score: 3/5
InMobi Advertising announced a conversational AI agent integrated into its self-serve deal platform, Buyer Hub, to help media buyers discover inventory, build deals, and optimize campaigns using natural language. Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access controls, inventory discovery, self-serve reporting, and Deals Forecasting. The launch follows InMobi’s partnership with Scope3, which made premium CTV and mobile in-app supply — including Glance — available to AI-powered buying agents on Scope3 Interchange. InMobi positions the agent to speed up workflows while keeping traders in control, and agencies will access Buyer Hub through sales-assisted onboarding.
- InMobi Advertising launched a conversational AI agent powered by InMobi’s unified intelligence layer on its Buyer Hub platform.
- Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access control, inventory discovery, self-serve reporting, and Deals Forecasting.
Android SDKs may leak users' precise location to advertisers
Privacy · Recorded impact score: 3/5
The Electronic Frontier Foundation (EFF) analyzed Android apps and found many third‑party advertising SDKs automatically inherit host app GPS permissions and, by default, capture and transmit precise location coordinates to ad networks and data brokers—often via real‑time auctions. Using network-traffic analysis and tools such as Exodus Privacy, researchers observed exact geographic coordinates being sent and named vendors including InMobi and Huawei. The report identified apps with a combined 60 million downloads and notes SDK providers claim reach across billions of users via tens of thousands of apps. Play Store privacy disclosures frequently fail to reveal this third‑party sharing, and developers may be unaware because disabling SDKs' default collection requires explicit code changes and documentation is unclear. EFF warns these sold location datasets pose serious privacy risks and calls for better developer practices and regulatory safeguards.
- EFF's technical analysis found many ad SDKs inherit app GPS permissions and by default capture and transmit precise location coordinates.
- Researchers used network-traffic analysis and tools like Exodus Privacy and observed exact coordinates sent to vendors including InMobi and Huawei.
InMobi Launches FRAME Attention; 3.5x YouTube
Video Ads · Recorded impact score: 3/5
InMobi Advertising launched FRAME Attention, a certified high-attention media product for Mobile In-App Video and Connected TV (CTV), validated by Lumen Research. Offered globally via Deals and IO as part of the FRAME Ad Experience suite, it guarantees a minimum Attention Per Mille (APM) floor of 8,000, supports third-party measurement (Lumen, Adelaide), and is available to brand advertisers and agencies. Independent testing found InMobi’s mobile in-app video delivered 3.5× the attentive seconds versus a YouTube-equivalent benchmark, while CTV inventory reached 9,593 APM — 31% above a 7,286 streaming benchmark. A Cint-measured study across four million impressions reported a 67.4% lift in ad recall and a 16.5% lift in brand awareness. The product prioritizes attentive seconds over simple viewability to help advertisers optimize for attention-quality impressions and is available across InMobi’s mobile, desktop and CTV supply, including Glance properties.
- InMobi launched FRAME Attention, a certified high-attention product for Mobile In-App Video and CTV.
- FRAME Attention is validated by Lumen Research and guarantees a minimum APM floor of 8,000.
Explore company relationships
Questions about InMobi
What is InMobi?
InMobi is a mobile-first advertising technology company that helps advertisers buy programmatic media and helps publishers monetise mobile inventory.
Who uses InMobi?
Its direct customers are advertisers, brands, agencies, app marketers, app developers and publishers that buy or monetise mobile advertising.
How does InMobi make money?
It earns revenue mainly from take-rates on advertising spend, revenue share from monetised inventory, and ad-supported monetisation on owned consumer properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
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