InMobi

InMobi runs a hybrid ad tech and media model. On the demand side, it provides programmatic buying tools that let advertisers and app marketers purchase mobile inventory across exchanges. On the supply side, it helps publishers and app developers monetise in-app inventory. It also owns consumer media surfaces, which generate proprietary inventory and data that can improve monetisation and targeting. Value is created by aggregating mobile demand and supply, improving campaign performance, and monetising both partner and owned inventory.

InMobi is an Indian mobile-first advertising technology company that operates programmatic media buying and monetisation infrastructure for advertisers, app marketers, developers and publishers. Its core offering is a DSP and broader advertising platform that gives buyers access to mobile in-app inventory across exchanges, while also supporting supply-side monetisation and campaign optimisation. The company makes money primarily from a take-rate on advertising spend and revenue share from monetised inventory.

Beyond its core ad tech business, InMobi also owns consumer-facing properties such as Glance and 1Weather, which provide additional ad inventory, engagement surfaces and first-party data. This gives the group a hybrid model: infrastructure revenue from ad transactions plus ad-supported monetisation from owned audience products. Customers directly paying InMobi are mainly brands, advertisers, agencies, app marketers and publishers rather than end consumers.