InMobi
InMobi is a mobile-first ad tech platform for programmatic advertising and app monetisation.
Analyst Perspective
InMobi is an Indian mobile-first advertising technology company that operates programmatic media buying and monetisation infrastructure for advertisers, app marketers, developers and publishers. Its core offering is a DSP and broader advertising platform that gives buyers access to mobile in-app inventory across exchanges, while also supporting supply-side monetisation and campaign optimisation. The company makes money primarily from a take-rate on advertising spend and revenue share from monetised inventory. Beyond its core ad tech business, InMobi also owns consumer-facing properties such as Glance and 1Weather, which provide additional ad inventory, engagement surfaces and first-party data. This gives the group a hybrid model: infrastructure revenue from ad transactions plus ad-supported monetisation from owned audience products. Customers directly paying InMobi are mainly brands, advertisers, agencies, app marketers and publishers rather than end consumers.
Analyst Signal Briefing
Updated: 3 Jul 2026Building on its acquisition of MobileAction and the launch of the industry’s first “agentic seller” with Scope3, InMobi is advancing autonomous agent-to-agent transactions across its Glance and CTV inventory via the Ad Context Protocol. To drive international expansion, Glance has appointed Ashim Sen as Vice President of Americas Growth to strengthen telecom and OEM partnerships. These developments, alongside the rollout of the “InMobi Ad Experiences” suite, reflect a strategic focus on agentic commerce and first-party data monetisation under Naveen Tewari’s expanded leadership as CEO of both InMobi and Glance.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about InMobi
Category Differentiation
This company is not just a single mobile ad network or a pure consumer app publisher; it operates a broader mobile advertising platform with DSP and monetisation capabilities. It should also be distinguished from standalone measurement vendors, since measurement is only one adjacent capability within the wider group.
InMobi: About
InMobi runs a hybrid ad tech and media model. On the demand side, it provides programmatic buying tools that let advertisers and app marketers purchase mobile inventory across exchanges. On the supply side, it helps publishers and app developers monetise in-app inventory. It also owns consumer media surfaces, which generate proprietary inventory and data that can improve monetisation and targeting. Value is created by aggregating mobile demand and supply, improving campaign performance, and monetising both partner and owned inventory.
How InMobi Works & Monetises
Business model analysis and core revenue streams
InMobi primarily monetises through programmatic advertising take-rates on media spend flowing through its DSP and exchange-related infrastructure. Campaigns are commonly priced on CPM, CPC or CPA terms depending on the objective. It also earns publisher-side monetisation revenue through revenue-sharing arrangements on in-app ad impressions. In addition, its owned consumer surfaces such as Glance and 1Weather generate ad-supported revenue from selling inventory and using first-party data to improve targeting and yield.
Revenue Channels
Side-by-Side Comparisons
Compare InMobi directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
InMobi: Key Competitors & Alternatives
- Analyze Profile →
Real-time 3D software and mobile app monetisation platform.
- Analyze Profile →
Mobile adtech platform for app distribution, acquisition and monetisation.
- Analyze Profile →
Programmatic advertising platform with DSP, SSP, CTV and managed services.
- Analyze Profile →
Premium adtech platform for programmatic, creative and retail media.
- Analyze Profile →
Rewarded mobile ad platform for app monetisation and user acquisition.
Recent Signals (InMobi)
Glance Hires Ashim Sen to Drive Americas Telecom Growth
Glance, InMobi's consumer technology company, appointed Ashim Sen as Vice President of Americas Growth & Revenue (Telecom Operator Business) to expand its partnerships with mobile operators, OEMs and connected TV providers across North and Latin America. Sen joins from Verizon, where he led device monetization and operator partnerships. The hire is part of an expanded regional leadership team under Rajat Wanchoo as Glance accelerates agentic AI initiatives and extends AI-powered shopping and commerce experiences via collaborations with partners including Samsung, DIRECTV and Motorola. Glance is operated by Glance InMobi Pte. Ltd. and is backed by Mithril Capital, Google and Jio Platforms.
Read original sourceIAB Tech Lab Releases Agentic Mobile Open Standard
IAB Tech Lab published Agentic Mobile, an open-source (Apache 2.0) standard and GitHub-hosted specification that gives AI agents a standardized interface to discover, configure, and optimize mobile in‑app advertising workflows. Originally created by cloudx.ai and donated to IAB Tech Lab in June 2026, Agentic Mobile sits above OpenRTB and implements MCP (Model Context Protocol) and A2A (Agent2Agent) integrations with REST planned. Version 1 exposes supply-side tools for Inventory, Pricing and Reporting (covering SDK init/config, mediation, price floor rules, A/B experiment tooling and privacy constraints like ATT and SKAdNetwork). The standard aims to make mobile ad SDKs AI-accessible, enable multi-agent handoffs, and reduce bespoke integrations across AI platforms and publisher SDKs.
Read original sourceLeadership Update at InMobi
Naveen Tewari is now also recognized as the CEO of Glance, reflecting a broader leadership role. Additionally, Kunal Nagpal's image has been updated.
Read original sourceInMobi: Frequently Asked Questions
What is InMobi?
InMobi is a mobile-first advertising technology company that helps advertisers buy programmatic media and helps publishers monetise mobile inventory.
Who uses InMobi?
Its direct customers are advertisers, brands, agencies, app marketers, app developers and publishers that buy or monetise mobile advertising.
How does InMobi make money?
It earns revenue mainly from take-rates on advertising spend, revenue share from monetised inventory, and ad-supported monetisation on owned consumer properties.
Company Facts
- Founded
- 2007
- Headquarters
- India
- Core Segment
- AdTech Vendor
- Company Size
- 1,001–5,000
- Official Link
- inmobi.com