Mediaocean

Mediaocean operates a B2B enterprise software model for the advertising ecosystem. It provides mission-critical systems used to plan, buy, execute, reconcile, serve, measure and verify advertising across multiple channels. The business creates value by connecting agencies, brands, publishers, media owners and technology partners in shared workflows that reduce manual work, improve transparency and consolidate campaign and financial operations. Its strategic position is that of an independent infrastructure layer spanning both buyer-side operations and selected seller-side monetisation workflows.

Mediaocean is a private US-based enterprise advertising software provider that supplies workflow, planning, buying, finance, ad serving, creative, measurement, verification and seller-side monetisation tools to agencies, advertisers, media owners and publishers. Its core role is to act as operational infrastructure for media transactions and campaign execution across channels, including display, social and CTV/OTT.

The company makes money primarily through enterprise software subscriptions and usage-linked fees tied to media spend, ad delivery and verification activity. Its platform portfolio centres on Prisma for planning, buying and reconciliation, Innovid for ad serving and measurement, Protected for verification, and seller tools such as DealMaker and Prisma for Sellers. Recent acquisitions of Flashtalking and Innovid broadened Mediaocean from workflow and finance software into a fuller omnichannel ad-tech stack.