Mediaocean

The company operates an enterprise B2B software model in advertising and marketing technology. It provides end-to-end media management, ad serving, creative personalisation, analytics and verification tools used to plan, buy, deliver, measure and reconcile advertising campaigns across channels. Value is created by consolidating fragmented media operations into a single workflow and financial system of record, integrating with demand- and supply-side partners, and embedding identity, optimisation and verification capabilities. Revenue is generated primarily through recurring software licences and contracted usage across its platforms, with additional income from implementation, integration, training and other professional services, plus pass-through charges for third-party data and vendor fees. Acquisitions of planning, sell-side workflow, ad serving and analytics businesses have expanded the breadth of the platform and reinforced its position as core infrastructure in the adtech ecosystem.

Mediaocean is a US-based advertising technology company providing enterprise software for planning, buying, trafficking, serving, verifying and reconciling omnichannel advertising spend. Its platform acts as the system of record and workflow backbone for agencies, brands and media sellers, and handles large-scale programmeatic and traditional media budgets across TV, CTV, digital, social and other channels.

The company generates revenue from software licences and usage-based contracts for its media workflow, ad serving, creative personalisation, measurement and verification products, supplemented by professional services and pass-through third-party costs. Its direct customers are large advertisers, media agencies, broadcasters, publishers and related marketing organisations that require integrated tools for campaign operations, delivery and financial settlement.