Verve
Adtech platform spanning media buying, publisher monetisation and privacy-safe targeting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Verve Group, Inc.
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- Humlegardsgatan 19A, 114 46 Stockholm, Sweden
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Official website
- verve.com
What Verve does
Verve creates value by connecting advertising demand and supply through a unified adtech stack. On the buy side, it provides DSP capabilities for app growth, performance and brand campaign execution. On the sell side, it operates SSP and marketplace infrastructure that helps publishers and app developers monetise mobile, web and CTV inventory. Around that core transaction layer, it provides enabling infrastructure such as an in-app SDK and on-device cohorting technology that improves fill, CPMs and targeting without depending on device identifiers. This vertical integration allows Verve to participate in multiple stages of the programmatic transaction flow rather than serving only one side of the market.
Category differentiation
This is the listed adtech platform Verve Group SE, not a talent agency, record label or generic marketing services firm using the same name. It competes with independent programmatic platforms rather than operating as a pure publisher or walled garden.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Verve is a Swedish-listed advertising technology company that operates a vertically integrated programmatic media platform for advertisers, agencies, publishers and app developers. Its product stack spans demand-side buying tools, supply-side marketplaces, in-app monetisation infrastructure and privacy-safe audience targeting. Core products include DSP capabilities for app growth and brand activation, SSP and exchange products for publisher monetisation across mobile, web and CTV, an in-app SDK, and contextual or cohort-based targeting technology. The company makes money primarily by taking a share of advertising spend and media transaction value flowing through its platforms. It also benefits from publisher monetisation economics tied to its SDK and related infrastructure. Its customer base is business-facing rather than consumer-facing: brand advertisers, agencies, app marketers, DSP buyers, publishers, media owners and app developers use the platform to buy media, monetise inventory and improve campaign performance in privacy-constrained environments.
Company news briefing
Briefing updated:
Operating under parent entity Brookfield Oaktree Holdings, Verve has advanced its AI-driven advertising infrastructure by launching its Retail Media product offering and AI Native Ads solution alongside the Verve Intelligence platform. Addressing consumer trust dynamics, recent survey data commissioned by the company highlights mixed public sentiment and data-protection concerns regarding visible AI-generated advertising, coinciding with EU AI Act compliance requirements. Additionally, analysis from Verve's Captify unit indicates that gaming is increasingly serving as a significant brand-discovery and commerce channel for younger audiences.
Business model & monetisation
Verve monetises mainly through percentage-based take-rates and media transaction margins across its DSP, SSP and exchange businesses. It captures revenue from advertiser spend executed through its buying tools and from publisher inventory monetised through its marketplaces. Additional revenue comes from SDK-enabled in-app monetisation economics and value-added targeting infrastructure that lifts performance and pricing. Overall, the model is a mix of adtech platform fees, transaction-based media revenue and monetisation share from infrastructure embedded in publisher integrations.
- Programmatic media spend through DSP products
- Percentage Take-Rate
- Publisher monetisation through SSP and exchange marketplaces
- Percentage Take-Rate
- SDK-enabled in-app monetisation
- Pay-per-Use
- Targeting and signal-enrichment capabilities bundled into platform economics
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Platform161 B.V.
IAB vendor record: 140
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
VGI CTV, Inc
IAB vendor record: 237
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 734 · verve.com
Products & market categories
Technology
Competitors & alternatives
- Xapads
Programmatic advertising platform with DSP, SSP, CTV and managed services.
- TaurusX
Programmatic adtech platform for advertiser acquisition and app monetisation.
Side-by-side comparisons
Subsidiaries & acquisitions
- Match2One
Self-serve DSP for performance-focused advertisers and agencies.
- Performance+ Marketplace (formerly PubNative)
Mobile in-app monetisation marketplace and SDK for programmatic advertising.
- Captify
Search-intelligence adtech platform for targeting, activation and measurement.
- Dataseat Mobile DSP
Privacy-first mobile DSP for app user acquisition and retargeting.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Gaming Spurs Real-World Brand Discovery, Captify UK Data
Interactive Entertainment (Gaming) · Recorded impact score: 3/5
Captify (part of Verve) analysed UK search data from January–July 2026 alongside Fandom survey data and finds gaming is increasingly a commerce and brand-discovery channel. One-third of UK gamers (33%) are more likely to consider a brand after an in-game interaction (47% for 18–24s); 55% of 18–24s discover brands in-game versus 27% overall. The report highlights specific campaign lifts (e.g., The Sims 4 drove a 40% rise in searches for Coach) and shows Fortnite players searched Lamborghini far more often than Porsche. Captify also found AI responses broaden brand comparisons (AI mentions both PlayStation and Xbox far more than users do). Anticipation for GTA VI is already driving console research: 20% of GTA VI searchers researched Xbox and 16% researched PlayStation. The findings signal opportunities for brands to engage younger, high-consideration gaming audiences.
- Captify analysed billions of UK real-time search signals from January–July 2026 alongside Fandom 2026 UK survey data.
- 33% of UK gamers said they are more likely to consider a brand after an in-game brand interaction; that rises to 47% among 18–24-year-olds.
AI-Generated Ads Reduce Brand Trust for One in Three
Privacy · Recorded impact score: 4/5
A representative survey of 2,000 Germans commissioned by Verve Group and conducted by Censuswide finds mixed consumer attitudes toward AI in advertising. Thirty-five percent said they would trust a brand less if they knew an ad was AI-generated, rising to 45% among 18–24-year-olds, while 69% could imagine buying on the recommendation of an AI chatbot. Eighty percent prefer ad-funded app benefits over paying fees, and many respondents expressed data-protection concerns and use self-help measures (rejecting cookies, incognito mode). The findings coincide with Article 50 of the EU AI Act, which requires clear labeling of AI-generated ads from 2026-08-02. Verve CEO Remco Westermann says consumers accept AI when it works in the background but lose trust when its use is visible, with implications for creative strategy, compliance, and labeling practices.
- Article 50 of the EU AI Act requires clear labeling of AI-generated advertising from 2026-08-02.
- Verve Group commissioned the representative survey, conducted by Censuswide among 2,000 people in Germany.
Verve Group launches Retail Media as a new product offering
Recorded impact score: 4/5
Verve Group added 'Retail Media' as a new menu item under 'Brand and Agency Media' and 'For Publishers', and also added a top-level 'Verve Retail Media' navigation link, indicating a new retail media product launch.
Verve Expands Its AI Advertising Platform with AI Native Ads Solution
Recorded impact score: 3.5/5
Verve Expands Its AI Advertising Platform with AI Native Ads Solution
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior SRE/DevOps Engineer(Senior) | Technology & IT | Bangalore, India | |
| Senior Account Manager, Demand(Senior) | Ad Operations | New York, US | |
| Solutions Engineer(Mid-Level) | Technology & IT | New York, US | |
| Senior Backend Engineer(Senior) | Technology & IT | Dublin, Ireland | |
| Associate Director, Media Sales (LA)(Director) | Sales | Los Angeles, US |
Explore company relationships
Questions about Verve
What is Verve?
Verve is a Swedish-listed advertising technology company offering DSP, SSP, marketplace, SDK and privacy-safe targeting products for programmatic advertising.
Who uses Verve?
Its users are advertisers, agencies, app marketers, publishers, media owners and app developers that buy media or monetise inventory through its platform.
How does Verve make money?
It mainly earns take-rates and transaction fees on media spend and inventory monetisation across its buy-side and sell-side adtech stack.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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