Verve

The business model centres on providing a vertically integrated programmatic advertising stack that intermediates between advertisers and publishers. On the buy side, it offers a demand-side platform and self-serve tools that allow advertisers and agencies to plan, activate and optimise campaigns across web, mobile and connected TV inventory. On the sell side, it runs supply-side platforms and marketplaces that aggregate publisher and app inventory and expose it to multiple demand sources. Additional value is created through privacy-focused targeting technology, app SDKs for monetisation, and tools tailored to small e-commerce merchants. The company’s value proposition is efficient, privacy-compliant media buying and monetisation across multiple channels, while capturing a share of the media spend that flows through its platforms.

Verve Group SE is a Sweden-based advertising technology company operating a full-stack programmatic platform across demand-side, supply-side and marketplace products. It provides tools for advertisers and agencies to buy digital media programmatically and for publishers and app developers to monetise inventory via exchanges and SDK integrations, with a strong focus on mobile and connected TV and on privacy-compliant, ID-less targeting.

The company generates most of its revenue from supply-side activities, aggregating and reselling publisher ad inventory through curated marketplaces, and from buy-side demand-side platform usage and managed media services. Its paying customers are brand and performance advertisers, agencies, small and medium e-commerce merchants, and digital publishers and app developers integrating its SDK and supply-side platform.