Verve

Verve creates value by connecting advertising demand and supply through a unified adtech stack. On the buy side, it provides DSP capabilities for app growth, performance and brand campaign execution. On the sell side, it operates SSP and marketplace infrastructure that helps publishers and app developers monetise mobile, web and CTV inventory. Around that core transaction layer, it provides enabling infrastructure such as an in-app SDK and on-device cohorting technology that improves fill, CPMs and targeting without depending on device identifiers. This vertical integration allows Verve to participate in multiple stages of the programmatic transaction flow rather than serving only one side of the market.

Verve is a Swedish-listed advertising technology company that operates a vertically integrated programmatic media platform for advertisers, agencies, publishers and app developers. Its product stack spans demand-side buying tools, supply-side marketplaces, in-app monetisation infrastructure and privacy-safe audience targeting. Core products include DSP capabilities for app growth and brand activation, SSP and exchange products for publisher monetisation across mobile, web and CTV, an in-app SDK, and contextual or cohort-based targeting technology.

The company makes money primarily by taking a share of advertising spend and media transaction value flowing through its platforms. It also benefits from publisher monetisation economics tied to its SDK and related infrastructure. Its customer base is business-facing rather than consumer-facing: brand advertisers, agencies, app marketers, DSP buyers, publishers, media owners and app developers use the platform to buy media, monetise inventory and improve campaign performance in privacy-constrained environments.