Match2One
Self-serve DSP for performance-focused advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Match2One AB
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Sweden
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- match2one.com
What Match2One does
Match2One operates a B2B adtech platform that gives advertisers and agencies self-serve access to open-web programmatic inventory. It creates value by simplifying campaign setup, automating bidding and optimisation, and providing transparent reporting at publisher level. As part of the transaction flow, the platform intermediates media buying between advertisers and inventory sources, combining software functionality with media execution.
Category differentiation
Match2One is an advertising technology platform for programmatic media buying, not a consumer marketplace or a publisher. It is specifically a self-serve DSP rather than a full-service media agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Match2One AB is a Swedish advertising technology company operating a self-serve demand-side platform for programmatic advertising. The platform enables advertisers and agencies to plan, launch, manage and optimise display and native campaigns through a unified interface, with campaign analytics, publisher-level transparency, built-in creative tooling and algorithmic optimisation. The company has operated as part of Verve Group since its 2021 acquisition and remains active under the Match2One brand. The business serves digital marketers, performance advertisers and media agencies, with a stated strength in ecommerce and other performance-led sectors. Revenue is generated from programmatic media spend priced on a CPM basis, alongside platform-style usage economics and related service layers. Its commercial proposition centres on making open-web programmatic buying simpler for small and midsized advertisers than enterprise DSP alternatives.
Business model & monetisation
Match2One monetises primarily through CPM-based programmatic media buying, where advertisers pay for impressions purchased through the platform. Its revenue model combines transaction-linked media economics with software-style platform access and usage, and it can capture additional value through managed support or service-linked fees tied to campaign execution.
- Programmatic media buying spend
- CPM-based transaction revenue
- Platform access and usage
- Software Subscription
- Support and service layers
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Match2One
What is Match2One?
Match2One is a self-serve demand-side platform that lets advertisers and agencies buy and optimise programmatic display and native advertising.
Who uses Match2One?
Digital marketers, performance advertisers, ecommerce businesses, trading platforms, iGaming companies and media agencies use Match2One.
How does Match2One make money?
Match2One makes money mainly from CPM-based programmatic media spend processed through its platform, supplemented by platform and service-related fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on Match2One
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.