lift
Self-serve DSP for transparent programmatic media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LIFT DSP LIMITED
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- liftdsp.com
What lift does
Lift provides programmatic buying infrastructure to business customers through a proprietary DSP. It creates value by aggregating access to multiple ad exchanges, layering targeting and audience tools on top, and giving buyers centralised execution, optimisation and reporting. Revenue is generated from media spend executed through the platform and from white-label licensing arrangements for agencies that want their own branded buying interface.
Category differentiation
This company is a B2B programmatic advertising platform, not a consumer fitness, transport or productivity app sharing the word 'lift'. It should be distinguished from generic ad agencies because its core product is a DSP software platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lift is a UK-based advertising technology company operating a self-serve demand-side platform for programmatic media buying. Its platform gives advertisers, media agencies, affiliates and iGaming operators access to inventory across more than 40 ad exchanges, alongside audience targeting, data management, reporting, brand-safety integrations and campaign optimisation. The product is positioned around transparency, campaign control and white-label capabilities for agency clients. The business makes money primarily from media spend flowing through the DSP, typically via a usage-based platform fee or take-rate. It also generates revenue from white-label licensing arrangements that let agencies brand and resell the platform. Its customer base is business-focused rather than consumer-facing, and its footprint is explicitly strongest across Europe and the Americas rather than fully global.
Company news briefing
Briefing updated:
Independent media agency Mile Marker has acquired San Francisco-based creative performance shop Lift to enhance its omnichannel and AI-enabled creative measurement capabilities. Operating as a Mile Marker agency under the leadership of founder Tim Carr, who transitions to Chief Creative Officer, Lift will integrate its conversion-driven creative expertise and iGaming advertising insights into Mile Marker’s data stack. The acquisition aims to optimise creative performance across digital and offline channels by combining Lift's performance content with Mile Marker's broader media strategy.
Business model & monetisation
The core monetisation model is a programmatic take-rate or platform fee tied to ad spend transacted through the DSP. A secondary revenue stream comes from white-label licensing for agencies that brand and resell the platform. Commercially, this is closer to usage-based adtech monetisation than fixed-seat enterprise SaaS pricing, although software-style licensing characteristics are present in the white-label offer.
- DSP media spend fees
- Percentage take-rate on programmatic spend
- White-label platform licensing
- Software licensing for agency-branded deployments
- Ancillary data and platform services
- Bundled value within campaign execution
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
LIFT DSP LIMITED
IAB vendor record: 151
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about lift
What is Lift?
Lift is a B2B demand-side platform for programmatic digital advertising across multiple channels and formats.
Who uses Lift?
Advertisers, media agencies, affiliates and iGaming operators use Lift to buy and optimise digital media.
How does Lift make money?
It primarily earns fees or take-rates on media spend through its DSP, with additional revenue from white-label licensing for agencies.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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