lift

Mile Marker Acquires Lift to Boost Creative Performance

Independent media agency Mile Marker has acquired San Francisco-based creative performance shop Lift to expand its omnichannel creative and performance capabilities. Backed by private equity firm Lightview Capital, Mile Marker said Lift will continue to operate under its name as a Mile Marker agency. Lift founder Tim Carr becomes Mile Marker’s chief creative officer and will oversee content and production, reporting to CEO Scott Shamberg. The acquisition aims to combine Lift’s conversion-driven creative (including direct mail and digital performance content) with Mile Marker’s media strategy and data stack, and to advance AI-enabled creative measurement and optimization across offline and digital channels. Financial terms were not disclosed.

Happydemics launches In‑Flight real‑time brand lift

Happydemics has launched a new mode called "In‑Flight" that measures brand lift and campaign performance in real time during campaign delivery. Historically, brand-lift measurement was available only after a campaign ended; In‑Flight provides continuous signals connected to exposed audiences so marketers and agencies can adjust targeting, creative assets and media mix while a campaign runs. The product delivers multi-scale benchmarks (creative, media, market) and visibility on more than 20 brand KPIs, enabling dynamic budget reallocation and granular optimisation to improve ROI. Happydemics positions this as an operational tool to turn mid‑campaign insights into immediate actions. Tarek Ouagguini, CEO of Happydemics, framed the feature as a response to accelerating media-buy cycles and argued that real‑time signals let brands cut underperforming elements and amplify effective ones while campaigns still matter.

Artemis II, Trump Address Lift Cable News Ratings

Nielsen’s week-of-March-30, 2026 measurements show major live events — Artemis II launch coverage and President Donald Trump’s primetime address — boosted basic cable news viewership. Fox News led total-viewer audiences for both live events and for the week’s primetime average, while MS NOW and CNN also posted weekly gains versus the prior week and year‑ago comparisons. Fox News dominated the most-watched program list, with Hannity ranking No. 1. MS NOW’s Rachel Maddow Show and its Wednesday presentation of the presidential address appeared among the top programs. The report gives detailed primetime and total day averages (total viewers and Adults 25-54 demo) for Fox News, MS NOW and CNN and summarizes week-over-week and year-over-year percentage changes.