adgoji
Self-serve DSP simplifying display and video media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MillMobile B.V.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- The Netherlands
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adgoji.com
What adgoji does
adgoji operates as an AdTech software layer on top of programmatic buying infrastructure. It creates value by reducing the complexity of campaign setup, optimisation and monitoring for businesses that want to run display and video media without the operational burden of enterprise-grade trading platforms. The platform combines self-serve campaign management, automated performance suggestions, fraud filtering and transparent spend control to lower the barrier to programmatic buying. Revenue is generated from media buying activity rather than a traditional recurring software licence. This makes the business model usage-led: the more campaign budget that flows through the platform, the more commercial value adgoji captures.
Category differentiation
adgoji is not a full-service media agency and not a foundational AI model provider. It is a self-serve AdTech platform focused on programmatic display and video campaign execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MillMobile B.V., trading as adgoji, is a Dutch AdTech company that operates a self-serve programmatic advertising platform for display and video campaigns. The platform is built for businesses, agencies and marketing teams that want simpler access to programmatic media buying, including integration with Google Display & Video 360, machine-learning-based optimisation guidance, fraud filtering and real-time reporting. The company makes money through a spend-based media buying model rather than software subscriptions. Customers pay campaign budget through the platform, and adgoji monetises the buying workflow around that spend while positioning itself on transparent pricing, fast setup and direct budget control. Its customer base is B2B, centred on SMB advertisers, agencies and in-house marketing teams using display and video advertising across web and in-app channels.
Business model & monetisation
adgoji uses a pay-per-use monetisation model tied to advertising spend. It does not rely on subscription fees or long-term SaaS contracts. Its commercial model is based on customers funding campaign budgets through the platform, with revenue captured from the media buying layer around that spend. The company reinforces this positioning with explicit no-subscription messaging, transparent pricing and refunds of unused campaign budget.
- Campaign media spend monetisation
- Pay-per-Use
- Platform-driven optimisation value capture
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about adgoji
What is adgoji?
adgoji is a self-serve programmatic advertising platform operated by MillMobile B.V. for running and optimising display and video campaigns.
Who uses adgoji?
adgoji is used by SMBs, in-house marketing teams, agencies and digital advertisers that want simpler access to programmatic media buying.
How does adgoji make money?
adgoji makes money through a usage-led advertising spend model rather than subscription fees, monetising campaign budgets flowing through its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on adgoji
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.