Madopi Media
Self-service DSP for programmatic mobile and web advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Madopi OÜ
- Entity type
- COMPANY
- Headquarters
- Estonia
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- madopi.com
What Madopi Media does
Madopi Media operates a B2B programmatic advertising platform. It creates value by giving advertisers, media buyers and agencies a single interface to access publisher inventory, execute campaigns, optimise bids and monitor performance in real time. The company captures value through spend-linked platform economics and platform access, with machine learning-based optimisation intended to increase campaign performance and customer retention.
Category differentiation
Madopi Media is a B2B programmatic advertising platform, not a consumer media publisher or a mobile app developer. It operates as a DSP for advertisers and agencies rather than as an SSP or publisher monetisation platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Madopi OÜ, trading as Madopi Media, is an Estonian AdTech company that operates a self-service demand-side platform for programmatic advertising. Its platform enables advertisers, media buyers and agencies to plan, buy, manage and optimise campaigns across publisher inventory, with functionality spanning bid optimisation, KPI automation, audience targeting and real-time reporting. The company is focused on web and in-app advertising and positions machine learning as a core optimisation layer within the buying workflow. The business generates revenue from advertiser and agency usage of its platform, primarily tied to media buying activity and platform-based campaign management. Its customers are businesses rather than consumers, and the commercial value proposition is improved campaign efficiency, centralised control of programmatic buying and access to publisher supply through a unified interface.
Business model & monetisation
Madopi Media monetises through a hybrid of software access and media spend-based commercial terms. Customers use the self-service DSP to buy programmatic inventory, and the company earns revenue through percentage take-rates or fees linked to campaign spend and platform usage. Its optimisation, targeting and reporting capabilities support higher campaign throughput and retention rather than being a separate consumer-facing revenue stream.
- Programmatic media buying fees
- Percentage Take-Rate
- Platform access and usage
- Software Subscription
- Value-added optimisation and targeting capabilities
- Included platform differentiation driving higher spend and retention
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MADOPI OÜ
IAB vendor record: 1574
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 3
- Declared special feature IDs
- 1, 2
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Madopi Media
What is Madopi Media?
Madopi Media is an Estonian AdTech company that operates a self-service demand-side platform for programmatic web and in-app advertising.
Who uses Madopi Media?
Advertisers, media buyers and digital marketing agencies use the platform to run, optimise and report on programmatic campaigns.
How does Madopi Media make money?
It earns revenue from platform usage and media-spend-linked fees tied to campaign execution through its DSP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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