Madopi Media

Madopi OÜ, trading as Madopi Media, is an Estonian AdTech company that operates a self-service demand-side platform for programmatic advertising. Its platform enables advertisers, media buyers and agencies to plan, buy, manage and optimise campaigns across publisher inventory, with functionality spanning bid optimisation, KPI automation, audience targeting and real-time reporting. The company is focused on web and in-app advertising and positions machine learning as a core optimisation layer within the buying workflow. The business generates revenue from advertiser and agency usage of its platform, primarily tied to media buying activity and platform-based campaign management. Its customers are businesses rather than consumers, and the commercial value proposition is improved campaign efficiency, centralised control of programmatic buying and access to publisher supply through a unified interface.