AppMonsta

AppMonsta creates value by operating infrastructure on both sides of the programmatic advertising market. On the buy side, it provides a self-serve DSP for campaign planning, bidding, targeting and reporting. On the sell side, it provides an SSP for inventory management, monetisation, yield optimisation and integrations via API, SDK, ad tags and header bidding. Revenue is generated from advertiser media spend and publisher monetisation flows, giving the company exposure to both demand and supply activity.

AppMonsta is a UK-based adtech company operating a programmatic advertising stack centred on a self-serve demand-side platform and a publisher-facing supply-side platform. It enables advertisers and agencies to buy digital media across web, mobile, connected TV and audio, while also helping publishers, app developers and media owners monetise inventory through programmatic demand, exchange connectivity and header bidding support.

Its business model is a dual-sided marketplace: advertisers pay on a CPM basis through the DSP, while publishers monetise inventory through the SSP and associated exchange economics. The company’s customers are businesses rather than consumers, specifically advertisers, media buyers, agencies, publishers and app developers looking for campaign execution, inventory monetisation and reporting in a unified environment.