AppMonsta
Programmatic DSP and SSP for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- APPMONSTA LTD
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 6th Floor 99 Gresham Street, London, United Kingdom, EC2V 7NG
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- appmonsta.ai
What AppMonsta does
AppMonsta creates value by operating infrastructure on both sides of the programmatic advertising market. On the buy side, it provides a self-serve DSP for campaign planning, bidding, targeting and reporting. On the sell side, it provides an SSP for inventory management, monetisation, yield optimisation and integrations via API, SDK, ad tags and header bidding. Revenue is generated from advertiser media spend and publisher monetisation flows, giving the company exposure to both demand and supply activity.
Category differentiation
AppMonsta is a programmatic advertising platform operator, not a consumer app, app store, or mobile app analytics tool. It should be understood as adtech infrastructure spanning DSP and SSP functions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AppMonsta is a UK-based adtech company operating a programmatic advertising stack centred on a self-serve demand-side platform and a publisher-facing supply-side platform. It enables advertisers and agencies to buy digital media across web, mobile, connected TV and audio, while also helping publishers, app developers and media owners monetise inventory through programmatic demand, exchange connectivity and header bidding support. Its business model is a dual-sided marketplace: advertisers pay on a CPM basis through the DSP, while publishers monetise inventory through the SSP and associated exchange economics. The company’s customers are businesses rather than consumers, specifically advertisers, media buyers, agencies, publishers and app developers looking for campaign execution, inventory monetisation and reporting in a unified environment.
Business model & monetisation
The DSP monetises through CPM-based media buying, with advertisers paying per thousand impressions served through the platform. The SSP likely monetises through a take rate or revenue share on publisher monetisation, supported by exchange access and inventory optimisation services. Overall, AppMonsta’s commercial model combines programmatic media spend monetisation on the demand side with monetisation infrastructure fees on the supply side.
- Advertiser media spend through DSP campaigns
- CPM-based programmatic buying fees
- Publisher monetisation through SSP and exchange activity
- Take-rate or revenue share on monetised inventory
- Platform access and related software usage
- SaaS / software subscription or platform fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Appmonsta Ltd
IAB vendor record: 1283
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared feature IDs
- 3
- Indexed sellers.json entries
- 52 · appmonsta.ai
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AppMonsta
What is AppMonsta?
AppMonsta is a UK-based adtech company offering a self-serve DSP for advertisers and an SSP for publishers to buy and monetise programmatic advertising across digital channels.
Who uses AppMonsta?
Its direct users are advertisers, media buyers, performance marketers, agencies, digital publishers, app developers and media owners.
How does AppMonsta make money?
It makes money from advertiser media spend on a CPM basis and likely from take rates or revenue shares tied to publisher monetisation through its SSP and exchange activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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