Dataseat Mobile DSP
Privacy-first mobile DSP for app user acquisition and retargeting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DATASEAT LTD
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 5 Langley Street, London, England, WC2H 9JA
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- dataseat.com
What Dataseat Mobile DSP does
Dataseat operates as a B2B adtech vendor centred on a mobile DSP and adjacent managed programmatic services. It creates value by giving app advertisers direct access to in-app programmatic inventory, tooling for campaign optimisation in privacy-restricted environments, and optional expert execution for user acquisition and retargeting. The business combines software economics with service revenue, using its platform as both a self-serve buying interface and the operational layer for managed campaign delivery.
Category differentiation
This is a mobile demand-side advertising platform and managed programmatic buying provider, not a general-purpose data broker or a consumer mobile app. It is distinct from broad omnichannel DSPs by its focus on app growth, in-app media, and privacy-first mobile attribution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Dataseat Mobile DSP is a UK-based mobile advertising technology company focused on programmatic user acquisition and retargeting for app marketers. Its core product is a privacy-first demand-side platform for in-app advertising, built to operate in identifier-constrained mobile environments and to support Apple attribution frameworks such as SKAdNetwork and AdAttributionKit. The platform gives advertisers and agencies direct control over bidding logic, first-party data usage, and campaign optimisation, including the ability to build their own machine learning bidding models. The company generates revenue through a hybrid model: software access to its DSP, which is positioned with a flat-rate pricing model on media spend, and managed services for user acquisition, retargeting, and SKAN campaign execution. Its direct customers are app marketers, growth teams, performance advertisers, agencies, and mobile-first publishers, especially those seeking more transparency and control than typical managed buying platforms. Financial evidence indicates the business was acquired into the Verve Group / Media and Games Invest structure.
Business model & monetisation
Dataseat primarily monetises its DSP through a flat-rate pricing approach linked to media spend rather than a conventional percentage take rate. This gives it a software-like pricing profile for platform usage while remaining tied to campaign volume. It also earns service revenue from managed user acquisition, retargeting, and SKAN/AdAttributionKit campaign support, likely through service fees and/or managed media buying margins. Overall, the model blends SaaS / software subscription characteristics with service fee revenue.
- Mobile DSP platform access
- Flat-rate pricing linked to media spend
- Managed user acquisition services
- Service fee / retainer
- Retargeting services
- Service fee / retainer
- SKAN and AdAttributionKit campaign management
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Dataseat Ltd
IAB vendor record: 713
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 4, 7
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Dataseat Mobile DSP
What is Dataseat Mobile DSP?
It is a B2B mobile programmatic advertising platform focused on app user acquisition, retargeting, and privacy-first in-app buying.
Who uses Dataseat Mobile DSP?
App marketers, growth teams, performance advertisers, agencies, and some game or app publishers use it to buy and optimise mobile media.
How does Dataseat Mobile DSP make money?
It earns revenue from flat-rate DSP pricing tied to media spend and from managed services such as user acquisition, retargeting, and SKAN campaign support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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